Simply put, ingenuity is the theme of this micro-movie, in which Jonathan Lee's elaborate guitar and NB Shoemaker's 990 classic shoes are ingeniously superimposed through montage analogy, which is a concentrated expression of ingenuity. Frequent hand close-ups, tool close-ups, and the use of instruments are undoubtedly the visual symbols of craftsmen, and the image display of the attitude of Excellence and professionalism. In addition, in terms of sound, one is music, which creates a quiet and indifferent inner world of craftsmen with soothing melodies; Second, Jonathan Lee's monologue, which is the most direct expression of ingenuity, raises the production works to the height of philosophy of life, thus raising the connotation of products to a higher dimension. After all, this is an advertising work, so it is essential for the symbolic presentation of classic goods, among which the recurring 990 shoes are representative, and after the camera meeting, it also landed on the shoes of discount brands in Jonathan Lee with the guitar playing. It can be said that this work skillfully combines Jonathan Lee's craftsman spirit with NB's shoe-making concept.