Choosing a brand name is actually choosing the appropriate word or text to represent the product. For consumers, the brand name is a stimulating signal that causes their psychological activities. Its basic psychological function is to help consumers identify and remember the product. The degree of visual stimulation and psychological association caused by the quality of a brand name to consumers are very different, and thus the perception of the manufacturer is also different.
1. Name according to the names of people and places. This kind of name may attract consumers with the reputation of the person and place of origin, or may arouse people's imagination of the product with the image of historical and legendary figures. For example, Zhang Xiaoquan scissors, Tsingtao Beer, Yunyan, etc.
2. Name the product according to its production process and main ingredients to arouse consumers' trust in its quality. Such as "Erguotou Wine" and "Pearl Oral Liquid". wait.
3 Name it with an auspicious or complimentary word with emotional color to arouse people's good impression of the product. For example, "Fukang" cars make people rich; "Goldlion" ties bring people huge amounts of money.
4. Name it after the company name. This kind of brand named after the company's name highlights the brand name and reputation of the product manufacturer, can deepen consumers' understanding of the company, helps to highlight the brand image, and obtains the best communication effect with the least advertising investment. For example, Sony, Hitachi, Toshiba, etc. are all examples of using corporate names as brand names.
5. Name them after animals and flowers. Naming animals and flowers with beautiful images can attract people's attention and favor to the product and pursue a certain symbolic meaning. Such as "BMW" brand cars, "Snow Lotus" brand sweaters, etc.
6. Named after made-up words. Use original and meaningless words to break the convention of product names expressing meaning, and achieve an unusually eye-catching effect. Such as "Kodak" film, "TDK" tape, etc.
7. Named with foreign transliteration. Naming in this way has a sense of the times and makes people feel modern and fashionable. Such as "Aspirin" medicines, "Chevrolet" cars, etc.