How to name a trademark

first, it is suitable for the industry or product: the name of the trademark should have the characteristics or advantages of the product, so that customers can understand the product from the trademark name, highlight their own value characteristics and attract customers' attention; Second, there is no exaggerated propaganda: trademarks have influence and propaganda power, and exaggerated propaganda will lead consumers to buy products that do not meet expectations, so the name of trademarks should be realistic; Third, don't copy well-known trademarks: when the trademark is registered, it is found to be too similar to other well-known trademarks, which will make the trademark registration fail. Before naming, you can go to the relevant website of China Trademark Management to make an inquiry; Fourth, don't use uncommon and awkward words: the name should be pleasant to listen to and easy to read, and uncommon and awkward words will affect the promotion of trademarks.

1. Matching the industry or product

When naming a trademark, many bosses like to use auspicious words, so the trademark name becomes a blessing word, which leads to that the trademark name can't reflect and match the product, so that consumers don't understand the products and functions it sells. Even if the name is registered, it is difficult for consumers to understand what our products are, and it is impossible to accurately attract customers in need. The name of a trademark should have the characteristics or advantages of the product, so that customers can understand the product from the trademark name, highlight their own value characteristics and attract customers' attention.

second, there is no exaggerated propaganda

trademarks are very influential and propaganda, and products registered with trademarks are more likely to make consumers trust. Therefore, the state does not allow false propaganda and exaggerated propaganda in the trademark law, because it will lead consumers to buy products that do not meet expectations. Exaggeration refers to the expansion of the value that a product can provide. For example, when registering a trademark for a health care product, the effect of the drug is only to supplement nutrition and strengthen the body. However, when naming a product, the merchant uses the name meaning of a cure for all diseases, which is exaggeration.

3. Don't copy well-known trademarks

When a trademark is registered, it is found to be too similar to other well-known trademarks, which will make the trademark registration fail. Before naming, you can go to the relevant website of China Trademark Management to make an inquiry. A trademark is the logo of a product, which is independent and does not allow other similar products to confuse people.

Fourth, don't use uncommon and obscure words

No matter the name of a company, a brand or a baby, we should pay attention to the smoothness of the name. The function of a name is to spread among people without interruption. It is essential to be pleasant to hear and smooth to read. People don't have a strong memory for complicated uncommon words, so it is not suitable to use uncommon words and awkward words to name brand names.

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