The NBA is a mature business model, while the CBA is immature due to factors such as development time. However, the American sports industry is popular and people are city teams. Some cities have only one team, and most teams They are all symbols of the city, so most teams have their own names. Most teams make money, so there's that. In addition, some small ball markets also advertise, such as the Spurs. It is good for car owners to buy tractors, that is, through team advertising. (In fact, we will all find that the name of other People's Stadium is a company name, is it the same, for money?) Moreover, most CBA do not make money, in fact, the purpose of them buying the team is for advertising people, so they Must use business name, advertising? In a few years, when CBA's business model matures, it may not be necessary. Maybe so.
This year's CBA men's basketball regular season has entered the fifteenth round, and the strength of each team has basically emerged, but have you noticed any changes in this year's CBA team? Have some teams changed their names compared to last year? Has it gotten weird? Why? To give you a brief explanation of the business operating model behind the team’s name change.
Take the Shandong team as an example. When the Men’s Basketball League was officially established in 1996, the first batch of teams can now be said to be senior citizens. The name of the Shandong team has changed in the more than 20 years of league history. 7 times. The Shandong team was originally named "Buffalo" by the Sports Bureau, and was later changed to Yong'an, Kingston, Golden, Express and this year's Xiwang, with an average usage time of less than four years. By coincidence, how well do you know the real name of the men's basketball team you're now familiar with? Bayi is actually called the Rockets, Qingdao is actually called the Double Eagles, Tongxi is called the Dasheng, and Guangdong, this strong team that has fought 15 games, is actually called the South China Tigers. Aren't you used to it? Some friends may say that sponsorship has changed, yes, but why has the NBA changed so little over the years? This is due to two factors.