Riding the wind and waves, traffic sister Momo will take you flying to share 6 thinking frameworks for self-media traffic drainage: Whether you want to do traffic drainage or not, you must have traffic drainage thinking. Wrong thinking and wrong methods will make your efforts in vain! The following method is suitable for all self-media platforms of self-media. It can be used to learn everything from one case to another. 1. Name to attract traffic. If the purpose of your self-media is to attract traffic and promote, then Traffic Sister suggests that you’d better put some effort into the name. The account name should preferably contain keywords of the operation field or the target user group, for example, traffic Sister, it’s simple, clear, and easy to understand. You can search and find me on the entire Internet, so it doesn’t matter if you don’t leave a WeChat account. Those who really need it will try their best to find me. 2. The avatar attracts traffic to your self-media avatar. It can be the same on the entire network. If others add you on Toutiao, Zhihu, Weibo and other platforms, the trust level will be higher; the name and avatar are the first information users see, and the picture will be the same. It is more attractive than text, so be sure to choose a good avatar. You'd better design a customized avatar that can represent your own image or brand, which can deepen users' impression of you. 3. Signature to attract traffic. In general, self-media platforms will have a signature, which is an account introduction. You can tell users what you do through your signature, so that target users can find you faster and follow the account. You can also add your own WeChat ID and QQ number. Please remember: not all platforms can write your number. Momo suggests that if you have just registered a new account, it is not recommended to leave your WeChat ID. It is easy to f*ck. Wait until you have a certain number of numbers and you are familiar with the platform before talking about the issue of traffic; for example, Xiaohongshu, if you leave your WeChat ID, you will soon be Violation detected; 4. Soft article content to attract traffic. This is the content you want to publish. When publishing content, you must pay attention to the correlation between the field and the promoted product. For example: if you are a self-media company, do not post soft articles to Food. Under classification, this is of no use at all, let alone attracting the target user group. This is also what many self-media people have been working hard to do. Relying on high-quality content to increase fans is often more accurate than fans gained through personal interaction. Let the target customer base pay attention, and then achieve the purpose of attracting traffic and increasing fans. 5. Comments to attract traffic. Some self-media platforms cannot publish advertising information. In this case, you need to go to the comment area to guide users to follow your account. Sometimes traffic girls go to self-media or public accounts, video accounts, etc. without doing any marketing, and many people think that I am advertising; including many WeChat groups, after traffic girls join the group, some people kick me out, and some In the group, as soon as I sent the red envelope, I kicked him out without saying anything... Kick me out. I usually don't go to the group owner to talk about the situation. It's boring. Kick me out. Well, he has the final say in his group, and I have the final say in mine. Talking too much is a waste of time, after all, everyone is busy! 6. Draining traffic through platform derivatives. Taking Toutiao as an example, the channels for increasing fans are not only Toutiao, but also platforms such as Wei Toutiao and Wukong Q&A. If these platforms are done well, the promotion effect will be considerable. After reading the above method, do you think it is very simple? Think about it, which ones have you used before? There are too many ways to attract traffic from self-media, such as: video traffic, circle traffic, mutual promotion, etc. The traffic sister just introduced too much. If you don’t understand this article, come and tease me!