Generally speaking, brand naming should follow the following five naming standards:
1. The principle of memorability (Memorability), that is, the name given to the brand should be easy to remember. Only in this way, Only the company's brand can play a role in motivating consumers to make repeat purchases. And simplification of brand naming is the most effective way. Because simplistic brand names are easy to spell and pronounce. Simple naming can help consumers improve their awareness of the brand.
2. The principle of meaning (Meaningfulness) means that the name should be meaningful and directly or indirectly convey information about the company or product, such as its characteristics, performance and the utility of using it. A brand name should be familiar and meaningful to consumers. Only in this way can consumers strengthen their memory and impression of the brand, and establish connections between the brand, products, and companies. 3. Transferability principle. That is, the brand can be extended to other product varieties and to different countries or markets. Considering that the ultimate goal of corporate branding is globalization, it is necessary to take into account the habits of different cultures and languages, and not violate certain cultural and linguistic taboos.
4. Adaptability principle. That is to say, when naming a brand, we should consider that the brand should be adaptable during the development of the times, mainly to be able to adapt to changes in the times. This is mainly because in the process of social development, some names will change into proprietary words, so famous brands should try to avoid this situation when naming.
5. The principle of protectability (Protectability), the brand name should be protectable, not only under the laws of the country and abroad, but also able to be registered globally, so as to be protected by the laws of the country of registration. And it is protected in the sense of market competition. The latter is mainly due to the fact that brands can easily be imitated by other companies, thereby losing the protection they deserve.