In practical application, the name of the exhibition is quite complicated. In English-speaking countries, there are exhibitions, general exhibitions and industrial exhibitions.
Agricultural exhibitions, consumer exhibitions, international exhibitions,
Regional, exhibition, local exhibition, private exhibition, large-scale exhibition,
Small exhibitions, solo exhibitions, roving exhibitions, expositions, exhibitions,
Trade exhibitions, mobile exhibitions, roadshows, boat exhibitions, plane exhibitions, catalogue exhibitions,
Expositions, multi-trade fairs, trade fairs, exhibitions, etc.
In Chinese, the names of exhibitions include Expo, Expo, Exhibition, Fair, Expo Fair, sample ordering meeting, exhibition exchange meeting, Expo, fair, evaluation meeting, sample display, temple fair, Expo, market, bazaar and so on. In addition, some exhibitions use non-professional terms. For example, Japan (Australia National Agriculture Day)
National Field Day), Week (Berlin International Green Week Berlin International Green
Week), Market (Atlanta International Carpet Market), Center (Hanover Office, World Information and Telecommunications Center)
Office information and telecommunications center. With these non-professional names, there will be more exhibition names.
Although there are many names of exhibitions, their basic vocabulary is limited, such as fair exhibition exposition show in English.
Chinese market, temple fair, exhibition and exposition. Other names are derived from these basic words. Let's explain the meaning of the basic vocabulary of the exhibition.
Market: A market where business is concentrated in a fixed place on a regular or temporary basis. The market is a natural market composed of farmers (including fishermen and herders). ) exchange products with other small producers. Markets have many names, such as markets, markets and so on. In ancient China, it was usually called the grass market. In the north of China, it is generally called Ji. In Guangdong, Guangxi, Fujian and other places known as the market. It is called Chang in Sichuan and Guizhou, and Wei in Jiangxi. There are also some other local names, generally called bazaars. Expo can be considered as a traditional exhibition form. In China, fairs were recorded in the Zhou Dynasty. Currently in rural China. Fairs are still ubiquitous, which is one of the main ways of rural commodity exchange and plays an important role in rural economic life. The main commodities bought and sold in the market are agricultural and sideline products, native products and daily necessities.
Temple Fair: A place where commercial activities are conducted in or near temples or places of worship, so it is called a temple fair. It is usually held on the day of sacrifice or at a specific time. Temple fair is also a traditional exhibition form. Because large-scale temples are unlikely to appear in rural areas, temple fairs mainly appear in towns. Temple fairs were very popular in the Tang Dynasty in China. Temple fairs are richer in content than fairs. Besides commodity exchange, there are also religious, cultural and recreational activities. Temple fairs are also called temple fairs and incense fairs. Temple fairs in a broad sense also include Lantern Festival, Lantern Festival and Flower Festival. At present, temple fairs are still widespread in China. They are places for material exchange, culture and entertainment in towns, and also a way to promote local tourism and economic development. Exhibition. Literally, an exhibition is a gathering for display and viewing. This word now only expresses form, not content. Exhibition is a higher-level exhibition form developed in the form of fairs and temple fairs. In content, the exhibition is no longer limited to the trade of fairs or temple fairs, but extends to various fields of human activities such as science and technology, culture and art. In form, the exhibition has the characteristics of conventional exhibition venues and modern management organizations. In modern exhibition industry, exhibition is the most widely used and meaningful exhibition name. Broadly speaking, it can include all forms of exhibitions. In a narrow sense, an exhibition refers to an exhibition with the nature of trade and publicity, including trade fairs, trade fairs, trade fairs, sample ordering fairs and achievement exhibitions. The exhibition content is generally limited to one or several adjacent industries, and its main purpose is publicity, import and export, wholesale and so on.
World Expo: China Expo refers to an exhibition with large scale, wide contents and many exhibitors and visitors. Generally speaking, the Expo is a high-grade exhibition that can have an impact on social, cultural and economic development and can promote it. But in real life, "Expo" has been abused. From time to time, you can see the "so-and-so Expo" held by shops on the street. Exhibition and narration are nouns in Chinese, but they are not recorded in Ci Yuan and some ancient Chinese dictionaries.
The basic words in the exhibition have different meanings from those in Chinese. Here are some simple explanations.
Fair is a traditional exhibition form in English, namely Fair and Temple Fair. The market is characterized by "pan", with merchants and consumers, agricultural products and industrial products. In modern times, fairs and temple fairs developed into professional exhibitions of trade nature, which were called "exhibitions". However, the comprehensive exhibition with huge scale and complex content inherits the characteristics of "pan" and is still called the Expo.
. But it was translated into "Expo" when it was introduced into China. Therefore, we should carefully distinguish between foreign "expositions": large-scale modern comprehensive exhibitions and traditional rural fairs.
Exhibition. In English, exhibition is a modern exhibition form developed on the basis of fairs and temple fairs, and it is also the most widely used exhibition name, which is usually used as a general term for various forms of exhibitions.
Expo. The exhibition originated in France and was held in French. In modern history, the French government is the first country to hold exhibitions to show and publicize the national industrial strength. Because this kind of exhibition is not for trade, but mainly for publicity. Therefore, the World Expo has the significance of "publicity and exhibition". Because other countries have also held publicity fairs, and because of the influence of French on some parts of the world, as well as the headquarters of the world's two major exhibition organizations: the International Exhibition Union and the International Exhibition Bureau, it is not only in French-speaking countries, but also in English-speaking areas such as North America.
Be widely used.
SHOW: In English, the original intention of show is to show, but in the United States, Canada and other countries, show has replaced exhibition. In these countries, trade shows are mostly called show, and publicity exhibitions are called exhibition.
As a concept, exhibition is defined as "a temporary organization that publicly displays industrial and agricultural products, handicrafts, works of art, books, pictures and various important items, specimens, models, etc." For the masses to visit and appreciate in a fixed or itinerant way. " This definition doesn't seem accurate, which is worth exploring.
As far as trade shows are concerned, an American businessman defines it as: doing the biggest business with the shortest time, the smallest space and the least cost. But this so-called definition is more like a social form that describes the author's attempt to define it as the exchange of products, services and information through exhibitions at a fixed or a series of places within a specific date and time limit. Among them, information contains many contents, such as propaganda achievements, propaganda policies, popularization of scientific and technological knowledge, establishment of company image, understanding of market development trends, and even obtaining information through improper means.