Foreigners who come to China usually follow the local customs and give them a Chinese name, and car companies are no exception. A name that is deep, meaningful and catchy will undoubtedly impress people more. Even if your mother calls you home for dinner, it will be more domineering than someone else's.
Transliteration nomenclature - this is where the misunderstanding comes from
Literally translated from English to Chinese, this is the naming method used by most car companies in China. But who wants Chinese to be broad and profound? If it is not done well, there will be some misunderstandings.
DS Diax
DS is the prefix of Citro?n's high-end models. Currently, there are four domestically produced models: DS 4S, DS 5LS, DS 5, and DS 6***. In order to make people remember the name "DS", the official announced its Chinese name "Ti Aishi".
Comment: Di Aishi, no one has this pronunciation. I'm afraid it was a last resort so that Uncle Zhang, who was over 90 years old at the entrance of the village, could understand the English pronunciation.
Skoda Kodiaq
Skoda Kodiaq, Kodiaq’s veritable younger brother, looks similar to its elder brother. The real name of Kodiaq is still unfamiliar enough. It was originally an island in Alaska, but if it was named after an island, few people would remember it. Fortunately, I have transliterated a Chinese name that is easy to remember—Koro Ke.
Comment: Korok? With a bit of an accent, it's easy to pronounce it as Glock or Crocker. The former is a famous automatic pistol that was the default pistol for CS gangsters back then. The latter is known as the fast food giant, the father of burgers, and the founder of McDonald's. No matter what you understand it to be, just make it easy to remember.
Honda Civic
After the topic of Honda GK5 supercar, Civic has become a masterpiece that everyone worships. Honda, which buys an engine and comes with a car as a free gift, has become really popular again. Of course, there is no need to go into too much detail about the Civic. It has gone through ten generations of models. It has not only been successful in the field of family cars, but also led the way in the racing world.
Comment: Fortunately, it was named according to the transliteration at that time, otherwise it would have been a literal translation in English. According to the Shanghai dialect, "Chilao". Someone asked: What car did you buy? Answer: Little Red Guy. It is estimated that a fight will be inevitable.
English literal translation nomenclature - you will inevitably suffer losses or be deceived
English literal translation is easy to understand, that is, it is directly translated into Chinese according to the English meaning. Of course, there was also a lot of "farce" involved.
Ford Mustang
Mustang is a legendary model of Ford. It is not only a classic sports car brand, but also one of the representative models of American muscle cars. Although the "Pony Car" was launched in the context of global strategy, the price is also more approachable.
Comment: A recent lawsuit has pushed Mustang to the forefront again. Sichuan Automobile Mustang sued Ford Mustang for infringement, and actually won the lawsuit... Hi, the incident happened on Baidu, I just want to say who is the real Mustang, we all know in our hearts. I just hope that the Ford Mustang will not be renamed "Ma Xi Tang" and I will pray to Amitabha.
Nissan Bluebird
Nissan Bluebird is also a car series with a long history. It is also the first car produced by Nissan in China. Dongfeng Nissan named it "Blue Bird", which is a standard literal translation of the original text. However, the English name of the China-specific Bluebird currently on sale has been changed to LANNIA.
Comments: It’s not that the name Bluebird is so weird, but when you look at the Chinese names of other models (Sylphy, Cefiro, Teana), do you feel like Bluebird? Is this Chinese name given to me by my stepmother?
Ford Taurus
The Ford Taurus model has won the honor of the best-selling sedan in the United States. It is positioned as a mid-to-large sedan and is also regarded as Ford's flagship sedan in China, but there are some Unaccustomed to the environment.
Comments: Taking advantage of the popularity of zodiac signs? Popular among astrology fans? The correct answer is: One day a 4S employee introduced a new car to a customer: "Hello, sir, which car are you looking at?" The customer said: "What kind of car is this?" 4S store employee: "Taurus" The customer touched his head: " Oh, I'm a Virgo, this car doesn't seem to suit me." 4S store employee: "..."
Random naming method - success is also a failure
In addition to our common naming methods based on transliteration and literal translation, there are also casual naming methods. Although it is said to be casual, the model is also named based on the positioning of the model and the consumer psychology of potential people. For example, the following people.
Maserati Quattroporte
It was born in Italy and has Ferrari’s sporting blood flowing through it. Although it is positioned as a luxury car, the word high performance is not forgotten. The word Quattro means "four" in Italian, and porte means "luxury door".
Comments: Quattroporte originally refers to a luxury four-door sedan, but the name Quattroporte extremely caters to the buyer's consumption psychology. Perhaps few people will abandon BBA just because of this car name.
MINI series
MINI is popular all over the world because of its cuteness. Fashion, personality and publicity are synonymous with it, and its years of historical accumulation have also given it many fans since its development. wholesale. Earlier, MINI did not have a Chinese name in China, but car fans affectionately called CLUBMAN "club man" and "COUNTRYMAN" in English based on English.
Comment: Chinese names classified according to the structural attributes of the car body are indeed rare, but although they are straightforward and easy to remember, they always feel awkward. Well, MINI has changed.
Isuzu mu-X Mu-Yangxia
Medium and large SUV, 7 seats, with frame, joint venture brand, relatively affordable price. What these advantages replaced was poor sales. Perhaps it was the name that caused the problem. Not only were the three English letters case-sensitive, they also had a punctuation mark. But not long ago, mu-X finally got a Chinese name - Muyouxia.
Comment: There are three letters, each letter has a homophone, and together they fit the hardcore image of the model, which is perfect. What I want to sigh most is the breadth and depth of Chinese.
Change your name - you are not afraid of being born with the wrong name, but you are afraid of changing your name
By the way, many people around you must have changed their names. There is a special item in the household registration book. Use name. And car companies are also very happy to change their names. They even change the names of their entire series. It's awesome.
Toyota's entire series
Whether it is the flagship SUV, the flagship sedan, or the most popular model, all have been renamed. The Land Cruiser was renamed Land Cruiser; the Camry was renamed Camry; the Overbearing was renamed Prado; and the Corolla was renamed Corolla. The explanation Toyota gave us is-internationalization.
Comments: The once domineering and revealing names have been replaced by today’s transliterations. Needless to say, most people's reaction is "...".
Hyundai's new Santa Fe
The name change of Hyundai's new Santa Fe is a bit unexpected. Because the first-generation model launched in China was called "Santa Fe", the second-generation model was called "New Santa Fe", and the third-generation model was called "New Santa Fe". this……. The name of your Elantra is changed every time it comes to China because the old and new models are sold under the same roof. I can understand that, but why are you taking part in the vertical replacement?
Comment: Everyone can think about the new Santa Fe. What will it be called when it is replaced in the future? "Cross-new Santa Fe", "Revolutionary New Santa Fe", "New Generation Santa Fe", or...
Jeep Free Light
Listening to this name, it feels like it is a brand new model. But what if I told you that this car is called Jeep Cherokee in the United States? I don’t know what the Cherokees, who were once very popular in the country, would think if they knew that their descendants would be called Liberty Lights.
Comment: Cherokee is definitely a legendary car series with a legendary name. If the car sold in China is called Cherokee instead of Cherokee, the emotional points will at least make up for the face that is talked about after dinner.
Full text summary: Although sales ultimately depend on the strength of the model and product, a catchy and good name can at least save car companies a lot of publicity expenses. It is said that the public’s eyes are sharp, but what do you think are the best and second best car names?