OZON has occupied the first place in Russian B2C platform field since its listing. It is a dark horse platform for Russian cross-border e-commerce and the only multi-category integrated e-commerce platform in the Russian market.
Russia's population is about 65.438+0.47 billion, ranking ninth in the world. However, due to the vast territory and imperfect logistics infrastructure, the development of e-commerce industry lags behind China, Europe, America and Southeast Asia. As far as e-commerce penetration rate is concerned, Russia's penetration rate is only 7%. In 2020, affected by the epidemic in COVID-19, the penetration rate increased to 1 1%, the penetration rate in China was 27%, and that in the United States was 19%, which shows that the Russian e-commerce market scale and market potential are huge. There are many players in the Russian e-commerce market, including Ozon, AliExpress Russia Station, MyMALL, UMKA, Joom, Wildberries, etc. As one of the market leaders, Ozon has great development potential. Ozon is the largest e-commerce company in Russia, and it is also the most trustworthy e-commerce company in Russia, both in terms of consumer love and actual sales.
In Russia, Ozon is more popular with consumers than AliExpress (AliExpress Russia Station), and consumers' trust in the platform brings about the continuous improvement of the average order price. Ozon has the highest spontaneous brand awareness among Russian e-commerce. Because it sells many kinds of goods, it is easy to use, and it is easy to search and place orders. It enjoys a high evaluation among Russian consumers. Russians often use "generality", "comfort" and "credibility" to evaluate Ozon. Relevant data show that the GMV of Ozon platform in the fourth quarter of 2020 exceeded 74 billion rubles, and its annual GMV exceeded 654.38+09.5 billion rubles, up 654.38+040% year-on-year. In addition, the number of orders reached 73.9 million in 2020, an increase of 1.32% compared with last year's order of 3 1.80 million. This is the fastest growth in recent years, which shows that the future prospect of OZON platform is immeasurable.