Company naming principles:
Pay attention to people and people, and strive to explore the cultural heritage of the company name when naming;
Pay attention to geographical location, and strive to expand the company name when naming Historical potential;
Pay attention to the time, and strive to develop the contemporary connotation of the company name when naming;
The iconic and identifying functions should be strengthened to avoid duplication;
It should be strengthened The company name should be consistent with the brand and trademark;
Bland company names should be avoided and the personality of the name should be highlighted.
Tips for company naming:
The company name should be short and crisp. The name has fewer words and fewer strokes, which makes it easier to communicate with consumers and facilitate their memory. It can also arouse the imagination of the public and have richer meanings.
The company name should be in line with the company's philosophy and service purposes, which will help shape the company's image. For example, the word "blue bird" in the blue bird building is really like an island in the blue ocean. It is quiet and peaceful. It provides a place for people to rest and expresses the love of blue bird to consumers, thus establishing a good company. image.
The company name should have its own uniqueness. A unique company name can avoid being similar to other company names, which may confuse the public's memory, and can deepen the public's impression of the company. For example, names such as Beichen in Beichen Group, Tiandi in Tiandi Express, Lenovo in Lenovo Group, etc., all have unique personalities and are impressive.
The company name should be distinctive, impactful, bold and shocking. For example, Stone Group's "Sitong" is derived from the English homophone "STONE", which means stone, symbolizing the continuous impact of solid stone on the cutting-edge of high and new technologies.
The company name should be loud and easy to pronounce. For example, the three characters "McDonald's" are loud and rhythmic, so they have great communication power. The name is difficult to pronounce, has a weak sense of rhythm, is not conducive to pronunciation, and is not conducive to communication, making it difficult to reach public awareness.