avoid using partial words
The brand name is for consumers to call, and the popularization of words should be considered. However, it is a pity that some brands also have some very serious problems in naming words.
a soybean protein powder factory named gangfeng for its own products such as soybean protein powder and instant soybean milk. Don't say that ordinary farmers and citizens don't know such trademarks. I'm afraid even teachers in universities may not know them. It is difficult for us to imagine that such a trademark can become a famous brand trademark, and it is also difficult to imagine that the goods with this trademark can sell well in the market.
Don't use unlucky words
The meaning of unlucky words is the taboo of business naming.
Because it not only makes the owner of the name have a bad association, but more importantly, it will affect others' acceptance of the subject, whether it is a person, an enterprise or a commodity, even politics will be affected. On February 18, 1987, the Reference News reprinted a piece of news entitled "Seeking Luck, Correcting the Governor's Name": The Hong Kong Government and London announced that the 27th Governor of Hong Kong was renamed Wilson, and he would arrive in Hong Kong on the afternoon of April 19 to take up his new post, accompanied by his wife and his 18-year-old son. The new governor, who turned 52 on Valentine's Day, changed his pronunciation to' Wei Dewei' according to Putonghua, which was criticized by many Hong Kong people for changing his name: Wei and Wei were out of line, Wei was homophonic and dangerous, symbolizing bad luck and so on. On the basis of the advice provided by the Hong Kong Government, the new Governor decided to adopt the name change proposal. A spokesman for the Hong Kong Government explained that the adoption of the new name was mainly due to the fact that Cantonese pronunciation was closer to his English name. The name Wilson stands for trust and defense, while Yi also means to be radiant. Incredibly, a bad name is actually related to people's acceptance of an official, which shows the great influence. It is still a good choice to join the good project clothing.
avoid unreadability
enterprise and trademark names have the functions of indicating the nature of the enterprise and implying the function of the product, which requires strong readability.
According to Guangming Daily, there is a famous pavilion in Lanxi City, Zhejiang Province. They first gave themselves a meaningful name: Chishi Chengyang named the pavilion. However, after the brand was hung up, others didn't understand it. The shopkeeper quickly added the brand of Lanxi Enterprise Culture Service Agency next to the store name signboard as a supplement. What is it to turn a stone into a sheep? According to the ancient book "Fairy Biography", it is said that in ancient times, Huang Chuping met a Taoist priest and was led to a stone room in Jin Huashan. His brother looked for it at first, but he saw white stones. At the beginning of the day, all stones become sheep. It is no wonder that people can't understand the name of a small shop facing the public service, which contains such mysterious allusions. Both are famous pavilions, and the famous Lu and Zhengming Zhai are popular and intriguing, and the name of the store itself is an excellent advertisement.
You can also click on the customer service at the bottom to inquire about the eight-character name, the name of Zhouyi, the name of the company store and the name of the baby. We will give the baby a good name with good luck according to the date and time of birth!