Pinduoduo: Pinduoduo is the most successful e-commerce company through social fission of applets. So how did Pinduoduo do it? Personal analysis, please correct me if there is anything wrong:
1, targeting the crowd: the third and fourth lines and rural people become the main force. The first and second tier markets have been dominated by Tmall and JD.COM for many years. So when the egg hits the stone, it can only be smashed into pieces.
2. Price War: Pinduoduo initially gave us the impression that it was cheap, and the new delivery mode made users feel cheaper, so there was nothing to bargain about. Although fakes are rampant, they still can't stop people from buying them. The crowd in China is too thick.
3. New mode: The social mode of applets is a new mode and the main mode in the future. Users do not need to register to enter the applet, click on the goods to buy, share them with friends, bargain, and fission automatically drains. Based on the first two strategies, users will naturally share them with acquaintances. Even if you don't know, you will be a WeChat friend. Talk a few words and look at your circle of friends, and they will basically know who you are. So I will sell the goods to acquaintances in the future. Every business has its own circle. You can't even get in if you want to get close.
Pinduoduo succeeded. After three years of hard work, it was successfully listed. Looking back, it is necessary to strengthen supervision, standardize the market and normalize its operation. This is the road to success for Pinduoduo. If there is anything wrong, it needs to be corrected.
What I want to say is that if you want to achieve social fission quickly in the shortest time, you must do the above three points, otherwise you are no different from traditional e-commerce and traditional physical stores. No matter how good the model is, you won't buy it This is the truth since ancient times. Although the price war is vulgar, it is always trying.
Because you have no fame and momentum, if you have the fame of Adi and Nike, you will have the momentum of a century-old shop. Tens of thousands of fans. Your applet is the tool you use to realize it.