How did the name of the car come from?

According to a recent report by the Financial Times, Ferrari "Red-haired Beauty", Ford "Thunderbird", Lamborghini "Devil" and Chevrolet "Cruiser", you can know what kind of cars they are by looking at these exciting names. One hundred years after gottlieb daimler named a new car after Mercedes, the daughter of its biggest customer, the matter of naming the car is coming to the end. "It's getting harder and harder to get a good name," said Phil Dykovich, head of the market research department of GM Europe.

Any name that has positive significance and is related to animals, Greek gods, legendary spirits, constellations, trees, cities, planets and even those coveted jobs or identities has been tried. For example, Dodge's "diplomat", Nissan's "president", Austin's "princess", Pontiac's "director" or Chevrolet's "celebrity" and so on.

the problem of naming has become more and more prominent in Europe and the United States, because the number of cars sold in these areas has increased dramatically in the past 2 years. For example, there were 313 kinds of cars on the British market last year, which is equivalent to an increase of one third in 1 years. In addition to finding so many new names, the rapid globalization of the automobile industry means that car names must be suitable for foreign languages and cannot destroy brands in other parts of the world.

The large-scale automobile companies have gone through the stage of being named after their founders. The British Lotus two-seater sports car "Elise" was named after her granddaughter by the company owner Romano Altio, and Alice's birthday happened just before and after the completion of this project. Florance, the public relations manager of Lotus Motor Company, said, "At first, we were not sure. After careful consideration, we think this name is lovely; Of course, it is extremely important to start with' e', because all Lotus sports cars start with e. "

Lotus Motor Company makes full use of the name Alice. At the Frankfurt Motor Show in 1995, after the silk cover was uncovered, people saw a little girl standing in the driver's seat of this new car, that is, two and a half-year-old Alice. Three years ago, Ferrari named a limited edition sports car with a price of 418, pounds after the late founder Enzo Ferrari. In the 197s, Ferrari also named a product after Dino, Enzo's only son who died young.

The last time Ford took this approach was in 1957, when it named a car after edsel, the son of founder Henry Ford. This car was the worst failure in Ford's history, and later became a classic case to study how to design, produce or name a car.