Usually headline words will be more eye-catching and attract readers' attention, thus improving the reading rate of articles. Note that too large a title font will also affect the reading experience, and even make readers feel that the title is too dazzling and unwilling to continue reading the article. Therefore, the font size of the title should be moderate and adjusted according to the content and scene of the article.
In order to unify the visual effect, the official WeChat account also gives the default font size of some titles. If the font of the article title is too large or too small, it may be because the author has adjusted the font size or used some special font effects to increase the visual effect.