Jutianzhong, a native of Juye, Shandong, has been committed to the study of traditional Chinese culture for a long time and has been invited to participate in domestic and international academic conferences many times. He has given lectures in the Netherlands, Singapore, Australia, Germany, South Korea, the United States and other countries and regions, spreading Chinese traditional culture and making his own efforts for the revitalization of our national culture and the exchange of Chinese and foreign folk culture. He has authored many books such as "A Practical Encyclopedia of Chinese Naming" and "A Practical Manual of Company Naming and Trademark Design".