In 1923, Converse became a famous trademark with the autograph of Chuck Taylor, a basketball star with athletic talent and eloquence. "ALL STAR" Converse canvas shoes, which combine retro, fashion and environmental protection, are a spiritual symbol of American culture. With their free and unconstrained wearing style, they have become a loyal choice for young people pursuing their own fashion. . With its charming appearance and innovative and environmentally friendly concepts, Converse has sold more than 700 million pairs worldwide. What is the concept of 700 million pairs? It means that 12% of the people in the world have owned Converse shoes; it means that as many as 3 people in the United States have worn Converse classic casual shoes. The Converse All Star Chuck Taylor is the trend leader among all canvas casual shoes. The canvas of Converse All Star has always used the canvas with the highest density and the best texture, double-sided strips, virgin rubber and fine mesh, which is durable. It emphasizes natural materials and environmental protection concepts while introducing new ones, and is known as The "Rolls Royce" of shoes. Since it officially landed in mainland China in 1992, Converse, the eternal superstar, is taking the advantage of transformation in the theory of evolution to be popular throughout China. Youth Clothing Brand 7. Adidas Adidas is a German sporting goods manufacturer and a member of the Adidas AG group of companies. The predecessor of the Adidas brand began producing footwear products in 1920 in Herzogaurach, Germany. In 1948, the founder of Adidas, Mr. Adolf Adidasler, combined his middle name Adidas and the first three letters of his surname to combine "Adidas" as a product brand and applied for registration; on August 18, 1949, the company was registered under the name Adidas AG. , the logo of Adidas, the famous triangular three-line trademark came out. At present, Adidas has three major series: sports performance series performance (three stripes), sports traditional series originals (clover) and sports fashion series style (divided into three sub-brands: Y-3, SLVR, a d i d a s) A d i d a s style is related to a d i d a s performance, . The a did as originals series is one of the three major series under the Adidas Group, a world-renowned sporting goods company. The a did as originals series is also known as the Adidas fashion lifestyle series in China. Its product style is in line with those who love sports and pursue fashion. requirements of young people. Youth Clothing Brand 8. Yichun "Yichun" is one of the leisure brands under Dongyue Company. With its fashionable, popular, simple and elegant design, it has quickly become one of the well-known domestic casual clothing brands in just a few years. Influenced by China's current multi-regional, multi-element and multi-cultural lifestyle, "Yichun" advocates treating "love" as an important source of strength for self-development. In the name of "love", the spirit of fashion, vitality and freedom is gradually integrated into the "Yichun" design, and gradually evolves into a young representative of China's fashionable urban style. Relying on high-quality products, advanced CAD production systems and increasingly perfect marketing systems, more than a thousand "YISHION" stores have been developed across the country, with sales points throughout 28 provinces, municipalities and autonomous regions across the country. Youth Clothing Brand 9. Metersbonwe "Metersbonwe" is a casual wear brand independently founded by Metersbonwe Group. Metersbonwe Group Company was founded in Wenzhou City, Zhejiang Province, China in 1995. It mainly develops, produces and sells Metersbonwe brand casual clothing series. "Metus Bonwe" represents providing consumers with personalized and fashionable products, and is determined to become a leading brand in China's casual wear market, promoting the power of the country and the power of the old country. The brand name embodies the national brand plot that the collective founder Mr. Zhou Chengjian will never forget and his special liking for clothing culture. With the care and support from all walks of life and consumers, Metersbonwe Group has grown rapidly.
Youth Clothing Brand 10. Nike Nike is known as "the most successful consumer goods company newly created in the world in the past 20 years." In addition to enhancing high-tech sports performance, Nike sports shoes now pay more attention to fashionable appearance design, and frequently cooperate with fashionistas from all over the world to launch joint limited editions. In early 2009, the new red Chinese shoe Clot×Nike AIR FORCE 1, co-branded by Edison Chen’s Clot brand and Nike, became a hot target as soon as it was launched in Shanghai. In the United States, up to 70% of teenagers dream of owning a pair of Nike shoes. Because Nike can fully understand young people's needs for sports and leisure shoes, understand their lifestyles and realistic psychological desires, it can develop creative new products, communication appeals and promotional activities, and it is a stand-alone brand from beginning to end. When it comes to creating consumer trends, Nike’s reputation as number one in the world is not unwarranted. In 1980, Nike accounted for about 50% of the U.S. market share, initially surpassing Adidas to take the top spot in the U.S. sports shoe industry. Since then, Nike has embarked on an aggressive marketing campaign to sign top athletes. That’s five times what Adidas or Converse would charge. Both Adidas and Converse believed that Jordan was just another product spokesperson, but they did not expect that he would become a marketing strategy and the core of the entire sports shoes and sportswear production line. "Fortune" magazine also published a striking report, arguing that signing such a contract was a big mistake given Nike's financial situation at the time. It turned out that the cooperation between Nike and Jordan was a "successful" deal, thanks in large part to Jordan, who exceeded many people's expectations. Jordan's impact on Nike was huge. Jordan embodies vitality, prestige, high competitive level and exciting sportsmanship, allowing Nike to step out of the circle of running shoes and make a big fuss in the basketball sport that has just begun to become popular in the United States. Almost overnight, even if not in terms of sales, Nike has become the leading product of high-end basketball shoes.