1. Novel and unpopular: it can quickly capture consumers’ vision, arouse interest and make consumers curious; 2. The company name should be concise: some companies like to use complex characters as store names to make them more popular. Customers not only cannot recognize the name, but also cannot pronounce it, and a concise name is easier to remember and promote; 3. It has its own uniqueness: a unique business name can avoid being similar to other business names to prevent confusion among the public. And it can deepen the public's impression of the company; 4. Impactful: bold and shocking; 5. The name should be loud: loud and rhythmic, so it has great communication power.
1. Novel and unpopular:
The name of the rental agency must be novel and unpopular, and can quickly catch the eyes of consumers. The name must be novel and arouse consumers’ interest. , attracting them to patronize the store. Store names such as Kouyouxian, Dasanyuan, Goubuli, etc. all arouse consumers' interest and curiosity.
2. The company name should be concise:
The name of the rental agency company should be concise. The store name should not be too complicated, which is easy to read and remember, otherwise it will cause negative effects. For example, some stores like to use complicated and difficult characters as their store names, so that customers not only cannot recognize them, but also cannot pronounce them. To avoid this situation, stores with such difficult-to-understand names are generally not allowed to enter. Store names such as Wankelai, Banfenli and Hetaida are clear, concise and easy to spread.
3. The company name should have its own uniqueness:
The name of the rental agency company should have its own uniqueness. A unique company name can avoid being similar to other company names to prevent confusion in public memory, and can deepen the public's impression of the company. For example, names such as "Beichen" in Beichen Group, "Tiandi" in Tiandi Express, and "Lenovo" in Lenovo Group all have unique personalities and are impressive.
4. The company name is impactful:
The name of the rental agency company should be unique, impactful, bold and shocking. For example, the "Sitong" of Stone Group is taken from the English homophone of STONE, which means stone, symbolizing the continuous impact of solid stone on the cutting-edge of high and new technologies.
5. The name of the rental agency should be loud and clear:
The name of the rental agency should be loud and easy to pronounce. For example, the word "McDonald's" is loud and rhythmic, so it has great communication power. The name is difficult to read, has a weak sense of rhythm, is not conducive to pronunciation, and is not conducive to communication, making it difficult to reach public awareness.
The name of the rental agency company should meet the "three do's and four don'ts" three do's and don'ts: the name should be nice, easy to pronounce, easy to remember, and easy to write, the name should have a meaning, and the name should be combined with the local cultural connotation; four Don’t: We try our best to personalize the name and avoid duplication of names. We do not use uncommon words or homophones in the name. The name should avoid homophones and tongue twisters. The name should be related to the industry in which the company operates and be clear at a glance.
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