1. The meaning of the company name should not be too obscure.
2. Taboo and unlucky: Unlucky meanings are a big taboo in business naming.
3. Polyphonic words are taboo. Polyphonic names, when the name has two or more pronunciations, can make people feel at a loss as to which pronunciation it should be.
4. Avoid thunderous similarities. For example, if Adidas is very famous, if you choose a name that is very similar to Adidas, it will make consumers feel deceived and stop buying any of your products.