The Renaissance swept across Europe from Italy in the 16th century, including Milan, Rome, Turin, Florence, Venice... Hundreds of years of humanistic renaissance have accumulated in every inch of the Apennine soil. Lamborghini, Ferrari, Maserati, Alfa Romeo, Fiat... these exciting names were born from this land. Italy's strategy to conquer Europe and even the world completed its sublimation from force to art.
In Italy and even around the world, Lamborghini is weird. It was born mysteriously and unexpectedly launched one staggering super sports car after another. Lamborghini best represents the 2,700-year history of Rome. Rome, the city of seven hills, was built on a difficult-to-defend location. Expansion and attack were concentrated in the blood from the very first moment. Lamborghini was born to be Ferrari's enemy, and is destined to be a strong rival to all supercars in the world. It is a demon, but it is not out to ravage the world. It is Satan just because it takes a different route. It is a rare work of art in the world, and Italy's most prestigious design master Gandini devoted his life to it. Every edge, every line is so perfect, silently interpreting the almost primitive beauty of Lamborghini. Not many people can own it because it is unimaginably expensive. It is high above, breathing the thin air of the sky, and attracting admiring eyes from the ground.
Lamborghini super sports car came to the world to challenge Ferrari. Maybe one day its mission at birth will change, but what remains unchanged throughout its life is its perversity, absurdity and unreasonableness. Such a unique sports car brand has been the focus of pursuit and curiosity in the world's auto industry for decades.
The creation of the company
Ferruccio Lamborghini (Ferruccio Lamborghini), the creator of Lamborghini super sports car, is a car giant who wears a mysterious veil. The most elusive geek in the world of sports car manufacturing continues to create unpredictable mysteries of life.
April 28, 1916, is memorable for all Lamborghini enthusiasts. Its founder, Freiken Lamborghini, was born on this day in Bologna, an important town in northern Italy. ) in the neighboring city of Ferrara. Franken Lamborghini spent his childhood in the countryside. He was strongly attracted by the farm machinery and equipment that could be seen everywhere in the countryside, and he determined to become a mechanic. His parents’ support added fuel to his passion for Lamborghini. Before entering the Italian Air Force, Lamborghini first entered the Mechanical School in Bologna, where he received the most formal and rigorous training. This period of learning later proved to be invaluable.
At the end of World War II, Lamborghini was captured by the Allied forces and imprisoned on the beautiful island of Rhodes in the Aegean Sea. After his release, Lamborghini returned to his hometown of Ferrara, where he worked on converting military vehicles into agricultural vehicles. At the time, many thought Lamborghini was taking a risk, but his risk later proved successful. In 1948, Lamborghini purchased an agricultural vehicle processing workshop and produced tractors here.
After the war, Italy was in urgent need of agricultural machinery and vehicles, so Lamborghini accumulated a large fortune, which also allowed him to buy Ferrari sports cars as much as he wanted. At the age of 32, Lamborghini modified the Ferrari Topolino 500cc sports car to 750cc and participated in the world-famous MILLE MGILA cross-country race. Although Lamborghini withdrew midway due to mechanical reasons, this did not diminish the interest of onlookers in Lamborghini. After that, letters inviting Lamborghini to help improve Ferrari came flooding in.
In 1959, Lamborghini's tractor output could reach 10 units per day, ranking only behind Fiat and Ferguson in Italy. At this time, Lamborghini made diversified investments, entered the field of air conditioning and heating, and led a wave of optimizing after-sales service. Lamborghini originally planned to establish an aircraft company, but Italian government bureaucrats refused to grant Lamborghini a license to produce helicopters.
It was at this time that Lamborghini, who was in an unhappy mood, began his decades-long legendary story with Enzo Ferrari, the father of Ferrari.
In the early days, Enzo Ferrari focused all his energy on racing cars. Generally, road cars were only used to make money to supplement racing development, so the road performance of civilian-level Ferraris was not very good. Many owners are unhappy with their cars, but they are afraid to complain because they might be banned from buying a Ferrari.
Among Lamborghini’s four Ferrari sports cars, his favorite Ferrari 250 broke down. He anxiously went to the service department of the Ferrari sports car manufacturing company to complain about the gearbox problem, but was given a cold reception. Angry, Lamborghini personally visited Enzo Ferrari. Enzo Ferrari's reply to Lamborghini was once again as cold as ice: I don't think I need a farmer to tell me how to build a car!
Lamborghini, who is aloof by nature, is so mocked by someone he respects, how can he just let it go? Lamborghini sold off four of its treasured Ferrari sports cars, and a Huashan debate that attracted the attention of the world's super sports car community took place.
In 1962, Lamborghini’s Second Empire was newly established in Sant Agata Bolohgess, only 15 kilometers away from the Ferrari capital of Modena. From the very beginning of the opening of "Lamborghini Sports Car Manufacturing Co., Ltd.", Lamborghini has determined its only entrepreneurial purpose - vowing to compete with Ferrari and never give up until it achieves its goal!
Lamborghini is a persistent man. In order to have the world's top sports car named after him, he did not hesitate to spend all his money. It is this passion for cars that continues to attract talented designers to join him. Under his command. At the beginning of the new empire, Lamborghini recruited a large number of design talents from Ferrari and Maserati to form his team. These franchisees include the famous Giotto Bizzarini, the designer of the Ferrari 250GTO. His influence on the Italian car scene in the 20th century was even greater than that of Enzo and Freiken. The reason why Bessarini betrayed Ferrari was that Enzo Ferrari refused to let him use independent rear suspension. Some say that in 1961, Enzo Ferrari fired commercial manager Gardini without reason, which caused the leadership of Bessarini and others. of strikes and exodus. Years later, Enzo Ferrari regretted letting Bessarini go. The 3.5-liter 360-horsepower V-12 engine he designed became the flag for Lamborghini to challenge Ferrari.
In the 1970s, the famous Bertone Design Company designed a sports car with a unique shape. The body was only 1m high, the door was gull-wing, and the hood and the front windshield formed a large, smooth slope, giving it a People have a strong sense of dynamics. This kind of body is Lamborghini's Countache and Di Apollo, which are both known as the fastest sports cars in the world, with speeds of up to 315km/h and 330km/h.
Lamborghini's brand
Lamborghini's logo is a bullfighting full of power and attacking the opponent, which is consistent with the characteristics of Lamborghini's high-horsepower high-speed sports car. Ferruccio Lamborghini, the founder of the Lamborghini S. p. A. automobile factory, and Lamborghini's early production of sports cars and tractors. With an uncompromising drive and almost crazy enthusiasm, this northern Italian tirelessly pursues his dream of creating the perfect sports car. The stubborn "Bull" logo has become the symbol of Lamborghini, interpreting all the characteristics of this unique car brand - challenging the limits, being arrogant and unrestrained.
After a series of ups and downs, Ferruccio Lamborghini finally retired from the company in 1972. Lamborghini (both as a person and as a company) has never lacked imagination, but it has always lacked solid financial support. In fact, Lamborghini went bankrupt in 1980, and the Italian businessmen Milam brothers purchased the company. Later, Lamborghini also changed hands several times, including Chrysler Automobile Company. But they show no real love or concern for Lamborghini. Lamborghini and Audi actually have a long history, having previously collaborated on aluminum chassis construction.