There are six naming methods to consider the direction: function, metaphor, vitality, morpheme, history and surname.
1. The function naming method is named after a typical feature of the unique product that you want to own.
2. Metaphorical naming is to imply the main value of the brand with one word.
3. Vigorous naming is to convey a mood, an action or a keynote of a brand with a few words.
4. Morpheme naming uses several syllables of a word to convey the fundamental meaning.
5. Historical naming is to use historical figures, historical events or sites as brand names.
6. The name naming method is to use the fictitious or real names of people (founders of enterprises) as brand names.
An ideal brand name should have the following characteristics:
First, it should conform to the characteristics of products and industries.
a good brand should have a good name that suits its own characteristics, and the name should also reflect the industry to which the product belongs and the characteristics of the product, so that consumers can understand it at a glance.
For example, Qumei, a slimming plastic product, Taobao, a shopping website, and so on.
second, it should reflect the product connotation and cultural background.
such as tongrentang, quanjude, qingheyuan and other time-honored brands, their names can not only reflect the characteristics of the industry, but also reflect the profound cultural background.
There are also names like Baidu and Netease, which to some extent reflect the connotation of products.
third, it should be loud, easy to listen to and remember, and conform to the requirements of traditional numerology.
a good brand name should not only be loud and clear, but also meet the requirements of geomantic environmentology or traditional numerology.
For example, Wahaha, Liuweizhai and Robust.
fourth, it is growing or expanding.
a good brand name should have a long-term development space, and it should not have negative meanings after being translated into a foreign language, so it is easy to extend the brand.
For example, every translation of "VancI" into English is very nice. For example, the double-synthesized maiden's family gives birth to maiden music, maiden joy and so on.
5. You can get legal protection through registration.
if the brand name or logo you choose conflicts with other people's prior rights and interests, or violates the trademark prohibition clause stipulated by the state, even if you think the name or LOG design is no better, you cannot approve the registration for exclusive use by the enterprise.