Front display and window display
Color matching plays a decisive role in these two display forms, because in order to reflect the selling point of the product in the front display, interior matching is required Yes, good inner matching can make the clothes that are originally displayed alone shine. When wearing inner clothes, you must first distinguish the style and then match the clothes. You can’t just match the clothes if you think the color is good-looking, without considering the style of the clothes, because many clothes Style is fixed, and its fabric, style, and detailed design determine the style of the dress. If you wear a casual shirt under a formal suit, the value and beauty of the outer piece will be greatly reduced.
Window display is the most intuitive platform for displaying brand clothes. Good matching can show a good image of brand products and guide customers' consumption.
When matching clothes on the wall or in the window, we must follow our general color matching requirements:
1. Match the clothes with the main body of the wearer
So The windows you make must have a good grasp of the age of the customer group you are facing and the clothing brand culture promoted by the brand.
2. Matching of clothing and style themes
When doing window displays or displays on the same wall, pay attention to the coordination and consistency of the overall style and avoid combining different clothes together.
3. Clothing display combinations
Things of the same style should be displayed together; items of the same price range should be displayed together; items of the same color series should be displayed together.
4. Basic principles for color matching of the same set of clothing:
A. When matching tops and bottoms, you should pay attention to: ① When matching, the brightness should be increased ② If it is a contrasting color match, the purity of the tops should be reduced ③ Try to avoid intermediate color matching
B. Use the following matching methods when matching interior and exterior: ① Adjacent hues and adjacent hues ② The same hue and adjacent hues ③ Adjacent hues and the same hue
5. Notes on clothing color matching: ① Light at the top and dark at the bottom: dignified, generous, quiet and serious ② Dark at the top and light at the bottom: bright, lively, cheerful, confident ③ Prominent top: The color of the trousers is slightly darker than the top ) ④ Prominent trousers: The color of the top is slightly darker than the trousers (deeper at the top and lighter at the bottom) ⑤ Horizontal pattern on the top: vertical stripes or plaids cannot be worn on trousers ⑥ Vertical pattern on the top: horizontal stripes or plaids on trousers should be avoided ⑦ When the pattern of the top is large or complex: you should wear solid color trousers. ⑧ When the top is of mixed colors: the trousers should be of solid color. ⑨ When the trousers are of mixed colors: the tops should avoid variegated colors. ⑩ Green tops are difficult to match: they can be paired with coffee\ Match with black; brown is a low-purity and low-brightness red, and it is a contrasting color when paired with green. The brightness difference between the two should be expanded. The top should be a pastel color with low purity and high brightness; if the top is a bright or plain color, Best paired with black bottoms.
b. Stacked display
Generally speaking, the colors of stacked items in the same pile should be the same, and the same style should be used as much as possible. For clothing with broken codes, if you want to stack them, you can use different styles. But it must be the same color.
For the display of some men's clothing or women's clothing with a stable style, the shelves are from top to bottom, and the colors can be lighter at the top and darker at the bottom. This reflects a calm and concise feeling, which is suitable for casual clothing brands. , the colors of the stacked layers can be dark at the top and light at the bottom, so that the display reflects a dynamic and lively style. Several stacks on the same shelf are stacked together. When displayed, from the door to the store, the colors of the stacked shelves change from light to dark. This is in line with human visual behavior. The color goes from light to dark, giving people a sense of beauty from far to near. Moreover, light-colored clothes in the front can attract customers' attention more.
C. Side-hanging display
Side-hanging displays account for a relatively large proportion of store displays, so the colors of side-hanging displays must have a sense of rhythm and rhythm. Generally, they are carried out on side-hanging displays. It is a complete set, with tops and bottoms, sometimes short and sometimes short. Pay attention to color coordination when displaying. The following three methods are commonly used:
1. Spectral color display
Display goods according to the order of spectral colors. From the door to the store, the order of color display is red, orange, yellow, green, blue, blue, and purple. For some products with more colors, this display method can be used to conform to the general human vision. .
2. Display of piano keys
Display according to the brightness or purity of color. Most of the time, one light and one dark or contrasting color display method is used. This kind of display shows the characteristics of the clothes and the colors stand out.
3. Gradient display method
The colors on the side hangings are displayed from high to low in brightness or from deep to light in purity. The entire tone will look more harmonious.
When displaying on the side, it is generally a comprehensive display of the above display methods, and the appearance of the clothes is also more prominent. However, when displaying on the side, it is generally possible to display the same theme, the same series or the same style together. Pay attention to the selection of clothing sizes to ensure uniform and neat sizes.
For the display of the entire store, attention should be paid to the connection of color blocks, the unity of style, and the matching of complete sets of clothing. On the same wall, if the series is of the same color, try to put them together in the same color series. However, different brands embody different themes. The same colors are displayed together to create a harmonious and neat feeling, while the displays of different colors are displayed together to create a sense of jumping and agility. The actual display color matching should be done according to the brand culture.