, and it can also serve as an advertisement in the promotion process, expressing the most prominent demands of the project, which is a good advertising language. No matter where you are, as soon as you see such a case name, you will have associations, good feelings, and connect with your potential needs. Many customers buy Fortune Center just because of its name. The dormitory is also an example. At first glance, it is a small apartment for young people, which is a bit cool and fashionable. You can catch people by grasping your eyes and your heart.
2 rules to avoid taboo areas of social cognition
As the first communication source of a project, the name of a project must also pay attention to the cultural characteristics of the project's location to avoid ambiguity, conflict with local culture or deviation from local preferences, especially the taboos in local culture, which often requires attention to the pronunciation, homophonic and literal meaning of the name. This is particularly important, often irreconcilable, and once mistakes are made, the cost is heavy. At the same time, we must pay attention not to expose the fatal weakness of the project in the name of the case.
3 law of attention
English letters, Arabic numerals or some popular characters can often be found in the names of modern residential districts, such as niujie 18" GoGo New Age 77th Street, etc. Because of its novelty and fashion, it will naturally attract the attention of the public, thus achieving the effect of attracting attention.
4 clear positioning rules
The name of a project must be able to give a name to a real estate project to reflect the product positioning of the project, so as to achieve the effect that the name of the project directly points to the target, so as to attract the attention of the target population. For example, white-collar workers in white-collar apartments directly and clearly name the white-collar workers who serve the project, thus increasing the sense of belonging of the target customers to the products.
5 the law of strengthening characteristics and core advantages
A successful case name should not only have a good form but also a good connotation; What I'm talking about here is that the name of the case should directly indicate or indirectly imply the characteristics and advantages of the product, so that the target customers can understand its meaning. This is also the most important significance of the name of the case, such as Vanke Dongdi, Jianwai SOHO Lake Villa, etc.
6 The law of catering to the values of the target customers
Different regions and different positioning will have different customers, and different customers will have different styles, tastes and value orientations. The name of the case must conform to this logic. The new wealth class, BOBOS, middle class and petty bourgeoisie have different styles, and low-cost housing and affordable housing are different. The recent Apple community is in line with this principle. Today, China is in a dynamic period of social class repositioning, and a complex social class with wealth and style as the watershed is taking shape. Different classes are painstakingly looking for social symbols and labels to define their social status. Therefore, the case name of the residential place is the same as how to name the real estate project as the identity label. The case name is a password that is symmetrical with the identity. If the password is wrong, the market will be chaotic and the marketing will not reach the expectations.