A complete company name needs to contain four aspects: first, the region where the company belongs; second, the personality of the company; third, it is consistent with the industry to which the company belongs; fourth, the culture of the company Pursuit gets lawsuit. Therefore, choosing a good company name is not that simple.
1. To choose a good company name, first of all, the starting point must be high. It must be out of vulgar taste and away from the realm of vulgarity. If a company name can be novel and unique, lead fashion, and stand on the commanding heights, it will have a great stimulating effect and make it easy for people to remember and look up to.
2. A good company name is often consistent with the cultural pursuit of the company. People know that a good name is like a divine response, moisturizing things silently. If the company name is chosen well and cleverly, it can often play a great role in promoting the company and even have the Midas touch to turn stone into gold.
3. Name the company and its positioning must be accurate. The name should be closely related to the company's product features, brand image, etc. in design, so that it is easier to show its special charm. I hope every business person can give more thought to this connotation when considering naming their company.
4. A good company name must of course be related to the preferences of the boss and employees. If the boss or employees like the company name, it can also help them provide a steady stream of motivation for the company's development. Of course, if the company name is very offensive, I believe it will have a negative impact on the employees' work to a certain extent.
Four elements in choosing a company name
If you want to find a good name that will impress people, you must master the following four elements:
1. image. Shape corporate image in line with business content. If you sell local snacks, the store name may be more rustic, such as Tianjin's "Goubuli" steamed buns and Guangzhou's "New Lizhiwan" restaurant; Western restaurant names should be romantic and elegant, such as "Green Island", "Mongolian" "De Carlo"; the boutique emphasizes sophistication and fashion, and even adds English words and so on. One of the product names that I admire the most is the name of a hair tonic, called "New Discovery". Such a product naming is simply wonderful. Who doesn't want "New Discovery" if you are suffering from hair loss?
2. Interests. The more value points and benefit points are attached, the more it can stimulate product sales. For example, rice cakes are named "Wangwang", children's food is named "Xizhilang", and many restaurants and restaurants are named with "happy events and happiness" in mind. Choosing a good name to bring good luck and happiness is an obvious example. Such as "Lucky Building", "Happy Luck", "Hongfu", "Da Hongtu", etc. Even the karaoke nightclub is named "Qiangui".
3. Easy to remember. You may wish to make more use of some colloquial homophones, such as Xiexie - thank you, Paris Station - I guarantee you money, or store names that are easy to associate, such as Sichuan restaurants' favorite names are Emei and Chongqing, which are clear and easy to remember. . Another example is "JJ Disco", "DD Nightclub", etc.
4. Rhythm. It is easy to pronounce and has a sense of rhythm, which is also a prerequisite for being impressive. Such a name is very approachable. Such as "Xinda Xin Department Store", "White Swan Hotel", "Jianlibao Beverage", etc.