7 Store Activity Planning Plans
Do you know how to plan a store activity planning plan? Before writing an activity plan, you must understand the requirements of the activity. The formulation of the activity plan can provide a more detailed text description of the activity. Now I will bring you a store activity planning plan, I hope you will like it.
Store activity planning plan 1
1. Purpose of the activity
1. Seize the 520 promotion online store planning opportunities to give customers a sense of freshness and stimulate their consumption desire.
2. Increase the number of online store views and attract new customers.
3. Build the credibility of the online store and enhance customer loyalty.
2. Activity time
__, x, month, x day - __, x, month, x day.
3. Activity Theme
I love you with all my heart.
4. Target audience
Targeted at female customers aged __ to __.
5. Activity content
"I love you, my heart beats" special offer
Buyers reality show, share your beauty and win gifts!
1 Share and win a prize: Upload real pictures of your baby trying on clothes, write down your inner feelings, and show off your beautiful legs. (Everyone has a prize)
2 lucky prizes. (x people per month)
3 Loyal Customer Awards. (Year-end : Once the target audience is determined, then spread it through appropriate channels, such as Taobao Want Want messages, signature files, baby topics, announcements, QQ, blogs, Weibo, Tieba, gangs, forums, WeChat, etc.
7. Pre-promotion work
1. Supply issues: Determine the products for promotion and prepare sufficient supplies. Different products require different promotion methods. Furthermore, for discounted items, large products should be selected as promotional items. During the promotion period, goods will sell faster than usual, so adequate stocking is a guarantee.
2. Do a good job in after-sales service: The increase in order volume will bring about a large number of after-sales service problems. Fully communicate and coordinate with customers to ensure the satisfaction of every customer.
3. Determination of customer groups: Find the right consumer groups and create targeted promotion plans. Store activity planning plan 2
1. Mother’s Day activity background
In order to further increase the popularity, enhance consumers’ brand awareness of Western restaurants, and drive sales with the brand, we are now using the help of 20_ For the "Mother's Day" in _, we plan a Mother's Day Thanksgiving themed activity to remind consumers of "Mother's Day", let the theme of the activity penetrate into the depths of consumers' emotions, and trigger their desire to "repay the kindness of nurturing." , thereby achieving excitement and generating consumer desire. And use this activity to increase the brand awareness of Western restaurants.
2. Activity theme
__Western restaurant, "Thanksgiving" takes the lead - Mother's Day series of activities
3. Activity goals
1. Cater to the psychology of the target consumer group, satisfy the emotional needs, and increase the named purchase rate of the target consumer group.
2. Increase the brand awareness of Western restaurants in the region through Mother's Day activities.
4. Event time
20__, x month x day
5. Target customer group
The target group is 25 years old~ Successful people between the age of 55 who hold middle and senior positions in private owners, corporate executives and government agencies. Due to their busy schedules and little time to spend with their parents, most of them have a desire to "repay the kindness of upbringing", which can trigger their potential emotional needs.
6. Activity Content
1. "Three" Gifts for Mothers
Gift 1: Women who consume lunch that day will receive the beauty dessert "Iced Peach Dew" "One copy;
Gift 2: Women who consume lunch on the day will receive a bouquet of carnations and a 12% discount coupon (operation instructions: the discount coupon will be given to the guest when checking out and cannot be used that time) )
Gift Three: Ladies staying in the hotel that day can enjoy a 12% discount on Chinese food (operation instructions: When guests check in, the front desk will give a 12% discount coupon).
2. Thanksgiving "Mom's Cuisine" Healthy Food Festival "Thanksgiving" set meal: Type A: 2980/table Type B: 3580/table A la carte restaurant "Mama's Cuisine" special recommendation: the dishes are mainly health and wellness , the names of the dishes need to cater to the theme of Mother's Day, such as: "The deep love between mother and child", "The kindness is as heavy as a mountain", etc.
7. Activity process
1. Activity warm-up period
(1) Advertising.
(2) Preparation of materials required for the activity.
(3) Activity operation training.
2. Activity execution period
(1) Guest room front desk operating standards;
(2) Catering department operating standards;
( 3) Distribution and supervision of gifts
8. Publicity and promotion
(omitted)
9. Gifts
Carnations: 100 bunches x 20 Yuan = 2,000 yuan
10. Atmosphere decoration (simple decoration)
Place carnation flowers on the tabletops of restaurant private rooms, bars, and Western restaurants (cost about 1,000 yuan) Store event planning plan 3
1. Event time
May 20 (Wednesday x)-__ (Sunday x).
2. Activity theme
Fate x520 shopping spree.
3. Activity content
1. Shopping will give you a romantic mood
During the activity, anyone who purchases a total of x yuan of roses on x day (price (gold) If you spend more than x yuan on jewelry), you will get a free chocolate (valued at x yuan) or a rose worth x yuan)
If you spend more than x yuan on gold and jewelry on the same day, you will get x yuan in cash from Laoshu Coffee. One coupon. (Gifts cannot be enjoyed repeatedly, and a single invoice is limited to one)
2. True confession, romantic holding hands
During the event, x internal broadcast will open an on-demand hotline, and couples can express their true feelings through Form, tell him or her what is in your heart. You can request a song for your loved one, or you can walk into our recording studio and sing a song for your loved one, and we can play it regularly for you. (x broadcast room is a simple recording studio). You can imagine how romantic and emotional it would be when you and your loved one walk hand in hand into a hotel, and the internal broadcast will play the confessions you usually cannot express and the love songs you have sung or requested for your loved one. .
3. Atmosphere Creation
During the event, the music in the store will all play some love songs and x’s Valentine’s Day promotions, and send x’s wishes to all the lovers in the world from time to time. Remind people who walk into x that Valentine's Day is here and it's time to pick a souvenir for your loved one to boost sales during the event.
4. Event publicity
1. Television, radio, newspapers, publicity
2. SMS publicity
3. Event sign
5. Cost budget
1. Gift cost: estimated to be x million yuan (flowers/chocolates are expected to be x portions/day, packages are expected to be x portions/day)
2. SMS fee: x yuan
3. Other expenses: x yuan store activity planning plan 4
1. Activity time:
May 12 Day - 13th
2. Event location:
Yongli Food City, Yongli Seafood City, Yongli Seafood Plaza, Yongli Falchun
3. Activity theme:
Thanksgiving for Mother’s Day, Yongli and Love together
4. Activity content:
1. From May 12th to 13th, When ordering Yongli e-Meals, you will get free gifts. When you order e-dining and spend RMB 388 or more, you will get a free bunch of carnations (6 pieces/bundle). When you order e-dining and you spend RMB 688 or more, you will get four pairs of Yongli e-dining playing cards for free. When you order e-dining and you spend RMB 888 or more, you will get free Yongli. Li e-Meal will give you a gold VIP membership card in time. All stores must register and keep financial records;
2. On Mother's Day, every time you order Yong Li's signature roasted sea cucumber, you will receive a free carnation. Each store should register and keep financial records;
3. From May 12th to 13th, the kitchen department of each store will launch several Mother's Day love packages. The prices of each store can be determined according to their own specific conditions. The style is mainly healthy and nutritious;
4. Each store can order carnations according to the actual situation. Some carnations are placed in prominent places in the hall for takeout, and the price is doubled from the order price (to be determined); in-service Mother's Day planning Activity plan
5. During the activity, the planning department will uniformly engrave banners and hang them in each store. The content is: Thanksgiving Mother's Day, brave and beautiful companions;
6. The planning department will uniformly use text messages The platform sends Mother's Day blessing text messages to customers: Thank you for Mother's Day, Yongli loves to accompany you, a variety of love packages are warmly launched, Yongli Catering wishes all mothers in the world a happy holiday and eternal youth!
Special reminder:
1. The company planning department is responsible for the production of holiday banners for each store and the sending of blessing text messages during the holiday. The holiday banners will be sent to each store before May 11th, and the text messages will be sent on May 12th.
2. The kitchen department arranges the production of dishes during events in each store.
3. The store should increase training on employee activities and communicate with customers.
4. The store’s existing 20-for-100 free activities and points card activities will be carried out at the same time as this activity. Store Activity Planning Plan Part 5
——Traditional Festivals——
1. Foreword
my country’s major traditional festivals have a long history and have endured through the ages. Like Shenzhen, a city of immigrants, most people come from all over the world. During the holidays, people have a custom and celebrate together. During major festivals, customers’ consumption is much higher than usual. Therefore, whether you can seize the opportunity to highlight the festive store atmosphere is of great significance to attracting customers to the store and increasing holiday sales.
2. Introduction to the main traditional festivals and their atmosphere promotion plan
1. Spring Festival - the first day of the first lunar month
At the beginning of the lunar calendar, people celebrate the Spring Festival customs It is from the eighth day of the twelfth lunar month to the fifteenth day of the first lunar month. The one-month-long event around the Spring Festival is the peak sales period of the year. Therefore, in addition to a series of large-scale promotional activities, the atmosphere layout of the store must also be implemented in an all-round way.
The event segments for the atmosphere promotion are:
December 26 (Christmas Day) - the 15th day of the first lunar month (Lantern Festival)
The content is as follows :
1) Themed display
Products: New Year’s goods (large-scale New Year’s goods displayed in one street), fruits, gift baskets, cleaning supplies, etc.
Ornaments: lanterns , couplets, window grilles, door gods, hanging spring, red blessings, firecrackers, lantern riddles, hanging flags, etc.
In addition to highlighting the festive atmosphere of the Spring Festival, store decoration must also have the earthy fragrance of the countryside. taste.
2) Media publicity and hand gesture publicity
The media chooses newspapers, radio stations, shopping magazines, etc. for publicity, and is planned by the marketing department. The promotional content mainly includes large-scale Spring Festival promotions, special offers on New Year's goods, etc.
The products featured are mainly New Year's goods and cleaning supplies, and are related to theme displays.
3) Hanging flags and banners
The New Year hanging flags, New Year banners, and the theme displays of the store make the entire store full of festive atmosphere.
4) Wall posters, posters, broadcasts
Store wall posters can choose Spring Festival culture and customs, store promotional products, and store large-scale promotion content. Posters and broadcasts mainly focus on commodities, and the content of promotional activities can also be briefly explained.
2. Lantern Festival - the fifteenth day of the first lunar month
The main customs of the Lantern Festival include guessing lantern riddles and eating glutinous rice balls. Especially in the south, every household generally eats glutinous rice balls during the Lantern Festival. Habit.
The early stage of the Lantern Festival is a Spring Festival promotion event. Therefore, there is no need for large-scale promotions and special themed displays during the Lantern Festival. Products can be sold at special prices on glutinous rice balls and promoted with hand signs, posters, broadcasts, and lantern riddle guessing events. It is: the thirteenth (or fourteenth) of the first lunar month - the fifteenth day of the first lunar month (Lantern Festival).
In addition, the Lantern Festival, also known as Chinese Valentine's Day, can be used to promote chocolate, candies, and flowers appropriately.
Atmosphere promotion time: the 13th (or 14th) of the first lunar month - the 15th of the first lunar month (Lantern Festival)
3. Qingming Festival - April 5th in the Gregorian calendar
April 5th in the Gregorian calendar is Qingming Festival. The traditional custom is to worship ancestors, and some people in Shenzhen will return to their hometown to worship their ancestors. However, since this festival is not a major holiday and there is no public holiday, there is no need for large-scale promotion and publicity. Suckling pigs for ancestor worship and candies, biscuits, small gifts, etc. for returning home can be released according to the season.
Atmosphere promotion time: March 26 (10 days in advance) - April 5 (Qingming Festival)
Atmosphere promotions in stores can be done:
1) Hand gestures
Promotional products can include suckling pigs, candies, cookies, and small gifts.
2) Wall posters, posters, and broadcasts
Wall posters can be used to promote Qingming knowledge, suckling pig specials, etc. Store entrance posters and service desk broadcasts can also focus on suckling pigs.
4. Dragon Boat Festival - the fifth day of the fifth lunar month
On the day of the traditional festival, the Dragon Boat Festival is the earliest festival and has always been a major festival in China, especially In the south, people pay more attention to the Dragon Boat Festival, and even regard it as a big day of reunion and celebration. The main customs of the Dragon Boat Festival include eating rice dumplings and racing dragon boats.
The time period for its atmosphere promotion is:
The fifteenth day of the fourth lunar month (20 days in advance) - the fifth day of the fifth lunar month (Dragon Boat Festival)
Content As follows:
1) Themed display
Select rice dumplings and rice dumpling ingredients for products. If conditions permit, branches can make large-scale dragon boat displays or a rice dumpling street. Unconditional branches can make simple rice dumpling pile displays. . The ingredients used in making rice dumplings can be picked out and displayed next to the pile of rice dumplings to achieve a related display effect.
2) Publicity by hand signs and hanging flags
In addition to special offers, rice dumplings can also be promoted by hand signs and hanging flags, and supplier promotion fees will be charged accordingly.
3) Wall posters, posters, and radio promotions
The wall posters mainly focus on Dragon Boat Festival knowledge and the making methods of rice dumplings, while the poster broadcasts mainly focus on the special price of rice dumplings, with brief Dragon Boat Festival knowledge promotion.
5. Qixi Festival - the seventh day of the seventh lunar month
Altair and Vega are closest to each other on the seventh day of the seventh lunar month. People compare it to the meeting of the Cowherd and the Weaver Girl. In rural areas, women like to thread needles and bathe their hair during the Chinese Valentine's Day, young people like to watch stars and clouds, and more people choose to get engaged and hold weddings on the Chinese Valentine's Day. However, the Chinese Valentine's Day is a festival that does not receive much attention in Shenzhen. Therefore, the company can only make posters or use hand gestures to remind customers in the early stage of the Chinese Valentine's Day. It can also be used as a small promotional theme in early July.
Promotional products can include candies, biscuits, chocolates, flowers, etc.
Atmosphere promotion time: the first day of the seventh lunar month (7 days in advance) - the seventh day of the seventh lunar month (Qixi Festival)
6. Mid-Autumn Festival - the fifteenth day of the eighth lunar month
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Among traditional festivals, apart from the Spring Festival, the second largest festival is the Mid-Autumn Festival. The Mid-Autumn Festival is hailed as the most beautiful festival. Festival customs are all centered around the full moon, such as worshiping the moon, admiring the moon, visiting lakes and towers, guessing lantern riddles, hanging lanterns, eating moon cakes, etc. In Shenzhen, every household gathers for reunions, dinners, gifts and visits during the Mid-Autumn Festival. The Mid-Autumn Festival is a peak period for retail sales every year. Therefore, the atmosphere promotion of the store should also be carried out as comprehensively as the Spring Festival.
The time period for its atmosphere promotion is:
The 15th day of the seventh lunar month (one month in advance) - the 15th day of the eighth lunar month (Mid-Autumn Festival)
The content is as follows:
1) Themed display
Products: mooncakes (all branches display mooncakes in one street), tobacco and alcohol, gift baskets, etc. (displayed in Duitou)
Ornaments: lanterns, colorful flags, hanging flags, banners, lantern riddles, etc.
2) Media promotion, hand gesture promotion
Appropriate promotion can be done in the media, or it can be combined with National Day promotion content Promote it together.
The products sold mainly include moon cakes, tobacco and alcohol, gifts, health products, fruits, and gift baskets.
3) Hanging flags and banners
Production of Mid-Autumn hanging flags and promotional banners. The hanging flags can be attached with the promotion of moon cake suppliers.
The banner promotes promotion themes related to the Mid-Autumn Festival.
By hanging flags and banners as the main decorations of Mid-Autumn Festival stores, customers must feel the festive atmosphere of the store.
4) Wall posters, posters, and radio promotions
The wall posters mainly focus on Mid-Autumn Festival knowledge, special offers, and large-scale promotional activities, while the poster broadcasts focus on mooncake specials, Mid-Autumn promotions, and brief Promote Mid-Autumn Festival knowledge.
7. Double Ninth Festival - the ninth day of the ninth lunar month
On the Double Ninth Festival, the main festival customs include: climbing mountains, admiring chrysanthemums, worshiping Guanyin, drinking chrysanthemum wine, eating Double Ninth Cake, etc. The demand for the Double Ninth Festival is not large, but due to the lack of promotional themes during the period, the Double Ninth Festival can be used as a mobile theme promotion. Related products include: mountain climbing supplies, chrysanthemum wine, Double Ninth Festival cakes, (chicken, eggs, pork, liquor and other supplies for worshiping Guanyin). Stores can use posters and radio broadcasts to promote the products and Double Ninth Festival knowledge launched by the store.
Atmosphere promotion time: the first day of September in the lunar calendar (9 days in advance) - the ninth day of the ninth lunar month (Double Ninth Festival)
8. Laba Festival - the eighth day of the twelfth lunar month
The main custom of the Laba Festival is to eat Laba porridge, which means to celebrate the harvest and the prosperity of the livestock. Laba Festival is a big festival in the north, but less important in the south. For the immigrant city of Shenzhen, we can do more publicity and launch Laba porridge in nearby stores where many northerners live. Promotional methods can include hand signs, posters, and broadcasts, and the content can include Laba porridge and its preparation method. Note: Laba porridge is a sweet porridge cooked with glutinous rice, red dates, peanuts, chestnuts, longan, almonds, red beans, etc. It belongs to the same type of food as the "Eight Treasure Porridge" sold in shopping malls.
Atmosphere promotion time: the first day of the twelfth lunar month (8 days in advance) - the eighth day of the twelfth lunar month (Laba Festival) Store activity planning plan part 6
—Modern holidays——
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1. Foreword
Influenced by Western culture and determined by China's own factors, a series of modern holidays have been formed, which have the most direct stimulating effect on shopping mall sales. For the retail industry, the arrival of every modern holiday means the arrival of every business opportunity. Therefore, we need to seize the opportunity to decorate the holiday store atmosphere, which will help attract customers to the store and guide customers to consume. It plays an important role in increasing holiday sales.
2. Main modern holidays and their atmosphere promotion plans
1. New Year’s Day - January 1st
There are three public holidays on New Year’s Day, and because New Year's Day is in the early stages of Spring Festival, and sales are much higher than usual.
Atmosphere promotion time: December 26 (the day after Christmas) - January 3 (end of public holiday)
New Year’s Day can be used as the first phase of the Spring Festival. Promotional theme. The products are mainly New Year gifts.
The poster broadcast focuses on Spring Festival promotions and New Year gifts.
2. Winter vacation
The winter vacation is usually from January to February
Because it is the Spring Festival period, there are many promotional themes, and there will be no special topics during the winter vacation. publicity. You can launch hot pot nourishing series and hot pot ingredients during the winter vacation, and do stationery promotions near the beginning of school.
The focus of publicity such as hand signs, posters, and broadcasts is basically on celebrating the Spring Festival.
3. Valentine's Day - February 14th
Atmosphere promotion time: February 9th (5 days in advance) - February 14th (Valentine's Day)
Valentine's Day is a very important holiday in Western countries, Japan and other progressive countries. In Shenzhen, with the development of society, Valentine's Day has become increasingly valued by the younger generation of men and women. The main activities of Valentine's Day include sending flowers, chocolates, and having dinner with couples, etc. Valentine’s Day does not require a special theme display, but you can focus on promoting flowers and chocolate. Such as hand signs, posters, radio promotions, etc. In addition, "Valentine's Day Chocolate Bouquets" can be launched 5 days in advance and can also be sold during the Lantern Festival.
4. Women’s Day – March 8th
Atmosphere promotion time: March 1st – March 15th (lasts for half a month)
Although Women’s Day is not a big holiday, it happens to be in March when sales begin to decline. Most shopping malls will use the Women’s Day promotional theme to make a big fuss to slow down the decline in sales. Plays a strategic role in shopping mall promotions. The company will also launch a series of promotional activities in a timely manner, and the store atmosphere promotion also needs to be strengthened.
The main contents are as follows:
1) Theme display
Merchandise: Women's products, health products, cosmetics, cleaning products, etc. are displayed in piles.
Each branch has set up a special sale area for women's products, where products will be displayed in a centralized manner.
Decoration: Each store can write the promotional theme in large characters with art to decorate the display area.
2) Hand gesture promotion
On Women’s Day, special edition promotion of special products, brief introduction to promotional activities, etc.
3) Posters and broadcasts
Promotional posters, radio publicity, women's special product promotion, etc.
5. Consumer Rights Protection Day - March 15th
Atmosphere promotion time: March 1st - March 15th (half a month)
Note: The time period is the same as the Women’s Day promotion.
Shenzhen Special Economic Zone attaches great importance to the protection of consumer rights and interests. In order to establish its own quality image, each shopping mall will launch consultation, answer, quality assurance and other activities. For store atmosphere promotion, quality promotion banners, quality promotion wall posters, etc. can be used.
1) Mobile signs and banners
Mobile signs can publish relevant quality assurance activities and consultation and answer stores.
The banners are produced according to the text specified by the Quality Supervision Bureau and hung in the specified stores.
2) Wallpapers, posters, broadcasts
Detailed introduction and publicity of the event content.
6. Labor Day - May 1st
There is a 7-day public holiday on Labor Day, which is called "Golden Week" in shopping malls. Many people will be traveling, so there must be corresponding store atmosphere promotions during the May Day period to attract customers and guide consumption.
Atmosphere promotion time: April 24 (one week in advance) - May 7 (end of public holiday)
The store atmosphere promotion content is as follows:
1) Themed display
Commodities: The focus of product display is on travel supplies, and each store has a travel supplies area with special sales. Since it is almost summer and the weather is getting hotter, you can also consider summer products more when choosing products.
Decoration: Specially produced "May Day hanging flags" will be distributed in the early stage. Other decorations require the full use of creativity by the artists of each store.
2) Hand signs and hanging flags
May Day hand signs are mainly about product specials, with brief promotions of promotional activities.
The May Day hanging flags are used to promote the theme of promotional activities.
3) Wall posters, posters, broadcasts
Wall posters can be used as an introduction to travel routes and travel precautions.
Poster broadcast introduces the contents of May Day promotion activities in detail and promotes the main special products.
7. Mother's Day - the second Sunday in May
Atmosphere promotion time: May 1st - Mother's Day
Mother's Day is available As a promotional theme in early May, promotion can be done through hand signs, posters, broadcasts, etc. Mother's Day gifts usually include: carnations, greeting cards, health products, cosmetics, etc. The main special products are displayed in piles, and the store can be decorated with carnations and greeting cards.
8. Children's Day - June 1st
Atmosphere promotion time: April 20th (10 days in advance) - June 1st (Children's Day)
>On Children’s Day, all products, activities, and store atmosphere decoration need to be centered around children. Because the proportion of toys in Minrun Market is relatively low, there is no need for large-scale themed displays in stores during Children’s Day. However, stores can increase the display of toys during Children’s Day, and use balloons, fun activities for children, etc. to increase the festive atmosphere.
Toys, ice cream, snacks, etc. can be picked up with hand gestures.
Poster broadcast to promote Children’s Day activities.
9. Father’s Day - the third Sunday in June
Atmosphere promotion time: June 1 (or June 15) - Father’s Day
Father’s Day is similar to Mother’s Day, but the emphasis is slightly lower than that of Mother’s Day. Large-scale themed displays are not done. Corresponding men’s products can be displayed in a promotional car.
If there is a special promotion for Father’s Day, each store will use posters and radio to promote it
10. Summer vacation
Summer vacation is usually in July———— August
Because July and August are the seasons when sales pick up, it is necessary to carry out a series of promotional activities and store atmosphere promotions to significantly increase sales.
The atmosphere promotion content is as follows:
1) Themed display
There are many products to choose from in summer, such as fruits, drinks, ice cream, fans, and anti-mosquito supplies , travel supplies, household cleaning supplies, etc. The focus of summer display can be on fruits and beverages. The best products for fruits and beverages are selected for large-scale pile display or special atmosphere display. Other summer best-selling varieties should also be selected as much as possible and displayed in large quantities.
Store decorations can be green, refreshing bamboo, green grass, or artificial trees with branches specially designed for fruit piles.
2) Hand signs and hanging flags
Various summer best-selling products are the best content for hand sign promotion. During the summer, the company should also launch certain promotional activities to stimulate sales, which can also be briefly introduced on the mobile phone.
The production of summer hanging flags uses the color background of green leaves, which can help the store add a cool summer atmosphere. The content of hanging flags can be promotion content and supplier publicity.
3) Posters and broadcasts
Due to the rich summer specials and promotions, each store has a lot of promotion content, and the store can focus on the actual implementation. Store activity planning plan Part 7
Activity theme: 201X Christmas activity-"Giving gifts for health, warming family hearts"
Activity time: December 21 to 20__ January 3rd (across the winter solstice, Christmas, and New Year’s Day)
Event description: December 22nd is the winter solstice in China. People in some areas still retain the tradition of having a family reunite to celebrate the winter solstice; every year December 25th, known as Christmas, is the grandest festival of the year in Western countries. It can be compared with the New Year and is similar to the Spring Festival in my country
Specific content:
1. Creating a Christmas atmosphere in the store
a) Entrance: Two 2-meter-high and 1-meter-high inflatable Santa Clauses are placed on each side of the entrance, as well as two 1.5-meter and 1-meter-high Christmas trees.
b) Door frame: do Christmas inkjet painting
c) Store layout: hang a clock above the ceiling, hang garlands and round garlands above the cashier, all salespersons and cashiers wear one A red Christmas hat sets off the festive atmosphere and stimulates customer spending.
d) Set aside a gift-giving area to display various Christmas gifts. Christmas trees are lined up in a row, equipped with various lights, decorations, etc., plus posters, music, etc. to promote the Christmas atmosphere.
2. Promotional activities are full of surprises!
Surprise ①: Posters are exchanged for gifts, just cut off the corner and get it! Happy Christmas!
When the business starts on Christmas Day, December 25, customers only need to make purchases (no amount limit) in the drugstore, and they can exchange them for exquisite gifts with Santa Claus at the entrance of the gate with poster clippings and shopping computer receipts. One serving.
Redemption method: Customers can redeem a gift by presenting the cut-off corner of the poster to Santa Claus at the entrance of the pharmacy. The number of gifts is limited, first come first served, while supplies last!
Surprise ②: Merry Christmas for the children!
The first 50 children who visit the pharmacy after 7 pm on December 24th will receive a free Christmas gift. Gifts are limited to 50 pieces, first come first served, while supplies last.
Operation instructions: Gifts can be cartoon masks, whistles, food, etc.
Surprise ③: Christmas limited-time ultra-low sale! Crazy buying area!
Activity time: December 21, 201X to January 3, 20__
Activity content: The following similar products can be included in the area: such as gift boxed health products , ginseng antler, daily chemical products, etc.
Operation details: You can sell three to five of the products at a discounted price (limited purchase per customer)
Surprise ④: Get a gift when you purchase more!
Get a free hand cream with a purchase of RMB 35 or more
Get a pair of gloves with a purchase of RMB 55 or more
Get a bottle of shower gel with a purchase of RMB 85 or more
>Get a pair of cotton slippers when you spend RMB 115 or more
Get a beautiful photo frame when you spend RMB 165 or more
Get a stainless steel family set when you spend RMB 215 or more and get a five-yuan voucher
p>Get a pot of Arowana 1.8L cooking oil and get a 5-yuan voucher when you spend 315 yuan or more.
Get a 5KG bag of Thai fragrant rice when you spend 415 yuan or more and get a 5-yuan voucher.
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