Five "Elements" of Data Cable Brand
1. It is more important for the brand to conform to the audience's psychology, play the role of advertising communication, stimulate consumers' purchasing motivation and establish a foothold for the corporate image.
2. It should help to establish the image of the brand in the eyes of consumers. Therefore, the brand name of data cable should be fresh and elegant, unconventional, fully display the high taste of goods, and thus shape the high-grade corporate image.
It should help to distinguish similar goods, but not the same. When choosing names, we should avoid using names that have been used on similar commodities or names with the same sound and meaning. If we don't pay attention to this point, it will inevitably make consumers have a vague understanding of brands and enterprises, and it is more difficult to establish a distinctive corporate image.
4. It is necessary to fully reflect the benefits that the attributes of products can bring to consumers, and let consumers have demand for products and awareness of enterprises through visual stimulation. This is the foundation of corporate image.
5. Pay attention to the differences and regionality of national habits, so as to establish corporate image more effectively and pertinently. Different regions at home and abroad have different preferences and taboos, so the naming of brands should be carefully considered.
Brand naming strategy of data connector stick
1. Search whether the brand name can be registered as a trademark.
Four elements of trademark review: disapproval similar to other brands, disapproval that infringes on others' trademark rights, disapproval that lacks significance, and disapproval that will have adverse effects.
2. Is the brand name simple, easy to remember and catchy?
Avoid using uncommon words, avoid more than four words, and pay attention to the rhyme of words.
3. Pay attention to avoid causing bad associations
Pay attention to homophones, such as "wisdom" homophonic "suicide";
Paying attention to consumers, such as "Kechuang", is not appropriate if it is selling steamed buns.
4. Pay attention to the vision according to the sales scope of the data cable market; Chinese, English and graphic elements are indispensable. Try not to use nicknames or dialects in your hometown.
5. After determining a word, add another word to replace it.
The number of trademark applications exceeds 10000 every day, and the good name has already been registered. You can determine a word before adding it. Words that give names to the brand of data cable, such as fruit name, animal name, entrepreneur name and industry attribute, can be considered.
6. After the brand name is determined, register the trademark and avoid renaming it.
Changing the name after being recognized by consumers will make consumers feel very unreliable. Before the brand name is put into the market, find a professional organization to search whether it can be registered or registered as a trademark, otherwise there will be legal risks.