Sino-foreign joint ventures are allowed, and e-commerce companies should be named as abstract as possible. As much as possible, abstract the company name from the actual product. If Postalsoft is your alternative name, you should consider that if you transform later and are not in the postal market, some people will still think that your new product is related to Postal. On the contrary, choosing an abstract name will eliminate these concerns when you transform or expand later.
The magic of association. You can choose names that have metaphors. For example, Apple reminds people of the apple that fell on Newton's head. When consumers see or hear your name, this association will help them remember your brand more deeply.
Visualization. Ideally, the name would conjure up a picture. For example, Square, it is easy for people to think of a square image in their minds.
Pay attention to pronunciation. Choose a name that is easy to pronounce and preferably has no homophonic ambiguities. In addition, you can first consider internationalization and whether your name will have negative connotations in foreign language pronunciation.
Originality. First make sure the name is not registered. In addition, try not to have names similar to those of popular companies, as this may confuse your customers, future employees, and investors.
Domain name. Don’t forget that you need to apply for a domain name. Can you register a domain name that spells exactly the same as your name?
Consider the combination of the logo and name. Do your logo and name work perfectly together or are they irrelevant? Apple and its logo are a perfect example of a perfect match.
Understand the principles that need to be followed when choosing a company name. Next, let’s take a look at the techniques that can be used to name an e-commerce company.
Brand naming method. Brand naming generally refers to a company that creates a famous brand product and then uses its own brand name as the company name. For example, Shanghai's former Lvbao Gold Pen Factory and Shanghai Phoenix Bicycle Company used their respective brand products "Lvbao Gold Pen" ", "Phoenix" to name the company.
Logo naming method. Logo nomenclature is used to name companies mainly based on physical objects as symbols to highlight the company's salient features. Now it has developed into a part of CIS (Corporate Identification System) internationally. The famous Black Monkey Hat Shop uses a A wooden black monkey is made into the shop door to show its historical tradition and to distinguish it from other hat shops.
"Elegant and popular" naming method. Common sayings are more colloquial to the people, and the names of companies named using common sayings can be accepted by the majority of the public. The famous Wang Mazi, Goubuli, etc. are all named after common sayings. The loud names such as "Haochilai" Melon Seed King and "Xiandelai" Spare Ribs give people a sense of intimacy. The homophonic naming method of Faya is a unique commercial naming method in China. Because China is influenced by Confucianism, there is a traditional concept of emphasizing literature and suppressing business, so some businessmen also named commercial places like literati's study rooms, such as "Zhai", "Pavilion", "Xuan", and "Ju" , "garden" etc.
Using this method of naming seems to be a coincidence, but it actually has ulterior motives and makes people read it interestingly. For example, a Shanghai boss Yu Pinghan named his store "Yu Liangliang Pharmacy", which is phonetically just right. It is homophonic with "conscience", which makes the public feel that the boss is sincere in doing business and does not make unintentional money.
Looking for foreign naming methods. When naming companies and brands, more and more customers want to compare Chinese and English. Reform and opening up has opened China's door to the world. Especially after China joined the WTO, the pace of integrating into the world has accelerated. Chinese people are willing to accept foreign ideas. Things, including names, also require the foreign public to accept our products, so a general trend of foreign fame has arisen.
It caters to the auspicious naming method. Use auspicious words that the public likes in the name of the company to cater to customers' desire for happiness and attract business.
The words "Xing", "Long", "Yuan", "Mao" and "Fa" often appear on the signboards of old shops. This is because businessmen in the old days liked to seek good luck and paid attention to oral gloss, such as the time-honored Yuesheng Zhai. Founded in 1775, the name of the store is "Yue Sheng Zhai", which means "prosperity every month"; the first brewery founded by Chinese people, Beijing's Shuang He Sheng Five Star Brewery, was mainly funded by Shandong natives Zhang Ge and Hao Sheng. The founder named it "Shuanghesheng", which means "both parties jointly run it and have abundant financial resources".
Bragging about naming. Using a boastful approach to naming is mainly to reflect the company's reputation, product quality and other advantages in the company's name realistically, to increase confidence in oneself, to put pressure on opponents, and to give the public a sense of trust. For example, the meaning of Shanghai Jincheng Crafts Society is that it is as invincible as Jincheng Tangchi in the competition
No matter what kind of company is registered, it must comply with the "Company Law of the People's Republic of China" regarding the company's registered capital minimum requirements. The minimum registered capital to register a one-person limited company or partnership company shall not be less than RMB 100,000, and the minimum registered capital for a joint stock company shall be RMB 5 million.
In addition, if there are industry laws or regulations, the company's registered capital must not only comply with the provisions of the Company Law, but also meet the minimum requirements for registered capital in industry regulations. For example, to register an international freight forwarding company, the minimum registered capital is RMB 5 million.
The minimum registered capital of an e-commerce company shall not be less than RMB 100,000.
2. Reference to the business scope of e-commerce companies:
1. Sales type:
Chemical products (except dangerous goods), grain and oil products, lubricants (retail ), packaged food, knitted textiles, daily necessities, rubber products, plastic products, glass instruments, glass purification products, environmentally friendly materials, environmentally friendly equipment, coconut oil, palm oil, electrical equipment, packaging materials, audio equipment, valves and pipeline equipment, cosmetics , kitchen equipment, textile machinery accessories, standard parts, special bearings and fasteners for auto parts, industrial and mining electrical and mechanical, ceramic sanitary ware, porcelain products, ceramic tiles, waterproof plugging materials, color steel plates, aluminum materials, lamps, jewelry and jade, automatic doors, Stone, flowers, ship accessories, ship supplies, water pump valves, compressors and accessories, printing machinery, car cleaning supplies, elevator accessories, bedding, water-based paint, electric heaters, strong magnetizers, electronic system equipment, arts and crafts ( (In addition to gold), cooling drainage products, balloons, restaurant equipment sweaters, quick-frozen food, wall switches, plotting equipment, electronic components, hotel accessories, engineering machinery accessories, cotton textiles, hotel supplies, leather products, toys , clothing, shoes and hats, watches, glasses and accessories, flowers and trees, bonsai, paper products, cultural and educational office supplies, photographic equipment, sporting goods, furniture, Wujinjiaodian, building hardware, plumbing equipment, cooling equipment, household appliances, food additives, computers and accessories , titanium alloy, copper and gold powder, glitter, glue, handicrafts (except gold and silver), metal materials (except for special control), general machinery, automobile and motorcycle accessories, electronic products, communication equipment (except for special control) , telecommunications equipment (except for special control), mechanical molds, general parts and components, wood, steel, building materials, electric light source products, lighting equipment, wood products, stainless steel products, mineral products (except for special control), instruments and meters, measuring and weighing equipment , finished beverages, scanning equipment, wires and cables, fitness equipment, flowers, bearings and accessories, medical equipment (business license required), bulk supplies, IP cards, blank smart cards, etc.
2. Service-oriented :
Enterprise management, investment management, industrial investment, venture capital, catering business management (excluding food production and operation), enterprise management consulting, business consulting, investment consulting (except finance, securities), tourism consulting ( Not allowed to engage in travel agency business), health consultation (not allowed to engage in diagnostic and treatment activities, psychological consultation), property management, design, production, agency, and release of various advertisements, graphic design and production, translation services, conference services, exhibition display services, and organization of public relations activities Planning, corporate marketing (image) planning, Internet technology (not allowed to engage in technology intermediaries), product design, interior decoration engineering design, photography services (except for expansion) etiquette services, building cleaning services, ticketing agents, office equipment, household appliances maintenance, Cultural and artistic exchange planning, animation design, cargo transportation agency, communication engineering, network engineering, computer system integration...
3. Construction: construction engineering, civil engineering, municipal engineering, water conservancy engineering, weak current engineering, basic Engineering, earthworks, house demolition engineering, river dredging, greening engineering, landscape engineering, landscape engineering, steel structure engineering, indoor and outdoor decoration engineering, lighting engineering, environmental protection engineering, building intelligent engineering, architectural decoration engineering, construction and installation engineering (except Special equipment), mechanical equipment, electromechanical equipment installation (except special equipment), water and electricity installation, refrigeration equipment installation
4. Technology:
Computer field, computer technology consulting services, network Science and technology, network technology, communication engineering, network engineering, electronic computers and electronic technology information, biology and medicine, new chemical materials, opto-mechanical integration, aerospace, ocean and modern transportation equipment, energy and environmental protection, civil nuclear energy technology, traditional industries High-tech application.
5. Production and processing type:
Plastic products, mechanical and electrical equipment and accessories, bearings and accessories, water heaters, plumbing equipment, hardware, aluminum products, glass products, metal components, automobiles and motorcycles Accessories, welding equipment, motors, cleaning machines and accessories, hardware machinery, hardware appliances, paper products, clothing, wood products, tents, bedding, knitted textiles, electronic products, various types of cords, processing stabilized power supplies, communication equipment, Instruments, etc.
Note: The above information is for reference only, please refer to the Industrial and Commercial Bureau for details