Because I don’t know what the specific data is about your city, so I can only give you some big 'framework' that you can 'fill in' based on the specific data...
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To put it simply, you must have the following points...
1/Your advantages:
First, because you are an LED light advertisement for taxis, you You should write down the number of vehicles you have, the scope of taxi coverage (geography, crowds)...
Second, price, etc.
Third, other factors due to competitors Place
2. Competitors’ situation:
Can be written based on actual situation
3. Our market/product positioning
4. Target market/population
5. Our specific implementation plan:
First, advertising planning and promotion
Second, channel promotion
...
It can be modified and adjusted according to the actual situation...
1. Product market analysis
(1) Total market capacity
p>(2) Target consumer analysis
2. Competitive product analysis
(1) Competitor status
(2) Competitive products Operation status
3. Analysis of own products
(1) Characteristics of own products
(2) Advantages and disadvantages compared with competing products
Acquire market opportunities and problems through items 1, 2 and 3
4. How to operate your own products
(1) Product positioning
(2) Advertising planning and promotion
(3) Channel promotion
(4) Investment operation, etc.
Marketing plan letter sample and format
1. Knowledge of marketing plan book
Marketing plan book is a systematic and scientific way to enrich and edit the outline plan formed after creativity, and to express it in the form of text, charts and other forms. written planning document. Eight essentials of a planning document:
(1) What - the purpose and content of corporate planning.
(2) Who—the planning team and relevant personnel.
(3) When - the start and end time of the planning operation.
(4) Where - planning and implementation environment place.
(5) Why - the reason and background of the planning.
(6) What method - planning methods and measures.
(7) Budget - budget of people, money, materials and progress.
(8) Forecast - prediction of the effect of planning implementation.
The method, budget and forecast in the marketing plan are the three most significant features that distinguish the marketing plan from the marketing plan and other reports. A marketing plan is not easily confused with a marketing plan.
Contents of the planning book
Since the goals, content and objects of corporate planning are different, the planning book should not have fixed content and format. However, this does not mean that the planning book can be written in any order, regardless of level or order. It also has its own format structure. Generally speaking, the content and format of the planning document have ten aspects:
1. Cover
The cover generally consists of the name of the planning book, planning unit, date, number and other contents. The cover is the "face" of a planning book and must not be underestimated, especially the planning name (also called title or title), which must be simple, clear, novel, the finishing touch, and charming.
"Naming" is an important business for foreign planning companies. It is necessary to try to avoid generalizations and at the same time live up to the name. For example, Shenzhen Huawei's corporate culture plan is named "Huawei Basic Law", and Shandong Luyuan Group's comprehensive plan to enhance the company's core competitiveness is named "Crossing the Peak Project." Of course, the name of the plan must be worthy of its name, and it must not be good or bad. The name of the plan must be consistent with the theme of the plan. The wording must be concise, clear, and clear at a glance. It must also have a clear tendency and represent the main intention of the plan. Generally, the planning name has a novel and loud main title, and a subtitle that serves as an explanation.
2． Preface
The preface mainly describes the ins and outs of the planning project, background information, introduction of the planning team, summary of the content of the planning book, etc. It should generally be concise and clear for people to understand at a glance.
Here we should pay attention to the use of the "credibility" and "fame" of the planning unit and the "star effect" of the planning team members.
3． Table of contents
The contents of the table of contents must be worked on. If the cover is eye-catching and the preface arouses people's interest, then the catalog should make people have a strong impulse and desire to understand the whole plan after reading it.
4. Planning goals
Goal expression requires highlighting accuracy, challenge, reality, measurability and timeliness. Try to use standard and standardized professional terminology to avoid vague concepts. The wording should be as digital as possible, and avoid vague words such as "more", "widely", and "substantially increase". If the planning goal is set as "a significant increase in corporate profit margins", it does not meet the target standards. Because profit margins There are many types of costs, sales, funds, etc. Different people have different understandings of "substantial growth", and it is very easy to cause misunderstandings. If it is changed to "as of December 31, 2003, the enterprise's capital profit rate increased by 20%", it would be an accurate expression. In addition, when planning goals, we must also avoid sweeping decisions and making blind promises.
5． Planning content
This is the text part of the planning book and the main part of the entire planning book. It mainly includes various survey data and conclusions, corporate problems and opportunities, causes of problems and opportunities, and creative methods. and content, improvement methods and specific measures, issues that should be paid attention to in planning, etc. It actually consists of two parts: investigation report and solution. The description of the content should be clear and specific, so that readers can understand it at a glance. It must not be complicated, disorderly, or vague, so as not to create a situation where the tasks are unclear, the methods are unclear, and the planners do not know what the planners want to do and why they are doing it.
6． Cost budget
It is best to list the details of the costs required to implement the plan and their basis, and formulate a budget schedule. Expenses must be budgeted scientifically and carefully to control various expenses within the minimum scale to obtain optimal economic benefits and achieve linkage optimization of planning elements. It can also provide several different results that provide different amounts of funds, manpower, material resources and other constraints and different time schedules for the enterprise to choose based on the enterprise's affordability. This not only facilitates accounting, but also facilitates subsequent verification.
7. The places, environment and conditions needed for planning
In the process of planning the project operation, what kind of environment is needed, what places are provided, what kind of collaboration is required, and what conditions are required, etc., must be specified in the planning book instructions to ensure that the planning work proceeds smoothly.
8. Predicting planning effects
The effects of a successful planning can be predicted. Therefore, planners should make scientific predictions about the effects of planning implementation based on existing data, and reflect the analysis results in the planning book to enhance the planning intensity.
9. Reference materials
List the main references for completing this planning project, such as newspapers, industry associations or internal statistical data of the enterprise, etc., to show the responsible attitude of the planner and improve the credibility of the enterprise planning. But the information does not need to be too much. You can choose main and practical information as appendices. Of course, some information does not need to be revealed in full, similar to exclusive news. Some only disclose the content of the information without discussing the source; some only discuss the authority of the source of the information without discussing the details. The main purpose of reference materials is to provide a data platform for entrusting enterprises to improve their business management level.
10． Notes
List the responsibilities and rights of both parties involved in the enterprise planning; pay attention to the conditions for the smooth implementation of the planning document. If there are too many conditions, the company will feel that it cannot be implemented and will be rejected; if the conditions are too loose, it will easily cause the plan to be abandoned halfway due to insufficient consideration, affecting the credibility of the planner; among the precautions, the intellectual property rights and confidentiality of the plan should also be considered. Terms, etc. are agreed upon.
The above ten items are the general content and format of the planning letter. Not all planning books should be so cookie-cutter and one-size-fits-all. Different planning books can also change in format due to their different contents. Planners should use this flexibly in the corporate planning process.
Marketing plan large format
Marketing plan copywriting, or marketing plan, is a written report form of marketing planning. Marketing planning copywriting should be standardized, clear, specific, and visual and operable in form.
The length of the copy should be consistent with the complexity and simplicity of the planning content. The form of the copy should be rich in pictures and texts. The language of the copy should be simple, smooth, vivid, and lifelike. The structure of the copy should be rigorous, perfect, progressive, interlocking, and interactive. Anaphora.
Generally, the content and format of a complete marketing plan roughly consists of four parts: preface - main body - end - appendix.
1． The preface
It can also be called the introduction, which is the beginning of the planning project. Its contents include: planning topics (introducing the origin, background and significance of the topic), guiding ideology (clarifying the theoretical basis, behavioral motivation, basic requirements and ultimate goals of planning) and key points, difficulties and keys (key points refer to the needs in planning operations). The main problems to be solved; difficulties refer to the difficulties and obstacles that may arise in the planning process; the key refers to the factors that are most important and decisive for the planning. The general requirements are: highlight the key points, clarify the difficulties, and grasp the key points). p>
2． Text
The text is the main body of the planning project, and its main contents include:
①Start and end time. Indicate the year, month and day from which this plan will be implemented and will end with the year, month and day. The time arrangement must be scientifically calculated, which can not only leave room for work, but also pay attention to work efficiency.
②Location environment. Explain the operation area, scope and internal and external environment of this plan. and provide analysis and explanation.
③Content object. Specify the development projects, specific tasks, main ideas and operational points of this topic, and put forward relevant requirements.
④ Methods and means. Clarify the methods and methods for the operation of this topic, select scientific means of operation, and implement specific measures. The selection of methods and means should be based on the content and objects of the plan, and should be tailored to the circumstances and strive to be scientific and effective.
⑤Procedural steps. Arrange the planning process of this topic, divide the operation stages, and specify the start and end time, specific tasks and main goals of each stage to ensure that the plan is implemented in an orderly manner.
⑥Statistical analysis. Analyze the basic situation of manpower, material resources, and financial resources required in the planning and implementation process, and calculate their standard usage. Try to be thrifty, budget carefully, make full use of it, invest less and be more efficient.
⑦Personnel responsibility arrangements. Make specific arrangements for the organizers, commanders, participants, and responsible persons at each stage of the planning and implementation of this topic, clarify the responsibilities and rights, and implement them for everyone. Procedural steps, statistical analysis and personnel arrangements can be presented in lists.
3. End
The end is a summary, prediction and suggestion of the planning project. The main contents include:
① Make a brief summary of the full text of the plan;
② Predict possible problems and final effects during the implementation of the plan, and propose countermeasures ;
③ Provide opinions and suggestions on matters related to the planning project and its operation.
4. Appendix
The appendix is ??a set of questions and information displayed along with the plan. It is an attachment to the plan. Its contents mainly include: indicating the literature cited in this topic; listing the bibliographies and experience materials required for the implementation of the plan; pointing out other matters needing attention; displaying the planning operation schedule and organizational structure, etc. Finally, it is necessary to indicate the name of the planning unit and the person who wrote the project, as well as the time when the project was finalized.
The specific format of the marketing plan
A complete planning case involves a wide range of aspects. Generally speaking, the planning case mainly involves the following contents.
1. Preface
The function of the preface is to attract the reader's attention and interest. The preface should not be too long, generally no more than one page, and the number of words should be controlled within 1,000 words. The content can focus on the following aspects:
First of all, you can briefly mention the situation of accepting marketing planning entrustment. For example: XX Company accepts the entrustment of XX Company to carry out detailed planning for the business promotion plan for XX year.
Next, we should focus on describing why such a plan is carried out, that is, clearly expressing the importance and necessity of this plan, so as to attract readers to further read the text. If this purpose is achieved, then the role of the preface will be fully exerted. The last part can give a brief explanation of the general situation of the planning, that is, the planning process, and the ideal state to be achieved after the planning is implemented.
2. Table of contents
The function of the table of contents is to make the structure of the marketing plan clear at a glance, and at the same time, it also allows readers to easily search the content of the marketing plan.
Therefore, the table of contents in the planning book should not be omitted.
If the content of the marketing plan is not very long, the table of contents can be listed on the same page as the preface. What you should pay attention to when listing the table of contents is that the page numbers marked in the table of contents cannot be different from the page numbers of the main text, otherwise it will increase the trouble for readers.
Therefore, although the table of contents is at the forefront of the planning book, the actual operation is often to wait until the planning book is completed and then write the table of contents based on the content and page numbers of the planning book.
3. Summary prompts
In order to give readers a very clear concept of the marketing planning content and enable readers to immediately understand the planner’s intentions and views, as a summary Summary tips are essential. In other words, readers can roughly understand the key points of the planned content through the summary prompts.
The writing of the summary prompt also needs to be concise and to the point. The length should not be too long and can be controlled to one page. In addition, the summary reminder is not a simple list of planning contents, but a separate system. Therefore, the choice of words and sentences must be carefully considered to achieve the effect of seeing the ocean from a drop of water.
There are generally two methods for writing summary prompts, namely, determining in advance before making the body of the marketing plan and determining afterwards after the body of the marketing plan is completed. These two methods have their own advantages and disadvantages. Generally speaking, the former can make the writing of the planning content proceed in an orderly manner, thus effectively preventing the writing of the text from going off topic or being unfocused; the latter is simple and easy, as long as the content of the planning book is summarized Just refine it. Which method to use can be decided by the writer based on his or her own circumstances.
4. Environmental analysis
This is the basis and foundation of marketing planning. All marketing planning takes environmental analysis as the starting point. Environmental analysis should generally focus on the external environment and internal environment, depict the trajectory of environmental changes, and form convincing evidence.
The key points of environmental analysis are clarity and accuracy. The so-called clarity means that the data and facts listed should be organized so that people can grasp the key points. When doing specific environmental analysis, it is often necessary to collect a large amount of data, but the collected data does not necessarily have to be put into the environmental analysis of the planning document, because too large and complex data will often weaken the reader's interest in reading. If you really need to list a large amount of information, you can list it in the final appendix under the name "reference materials". Therefore, achieving clarity of analysis is a principle that planners must keep in mind.
The so-called accuracy means that the analysis must be consistent with objective reality and cannot have too many subjective assumptions. Any conclusive explanation or opinion must be based on objective facts, which is also one of the standards for measuring the level of a planner.
5. Opportunity analysis
This part can be regarded as a whole with the previous environmental analysis. In fact, on many occasions, some marketing plans do deal with it this way.
Here, we must summarize the opportunities and threats, strengths and weaknesses of the enterprise from the above environmental analysis, and then find out the real problems and potential of the enterprise to lay the foundation for subsequent plan formulation. The opportunities and threats of an enterprise are generally grasped through the analysis of the external environment; the advantages and disadvantages of an enterprise are generally grasped through the analysis of the internal environment. After determining the opportunities and threats, strengths and weaknesses, and then based on the prediction of the market movement trajectory, you can roughly find the company's problems.
6. Strategy and action plan
This is the most important part of the planning book. When writing this part of the content, the marketing goals, marketing strategy and specific action plans must be very clearly stated. This can be illustrated with the example of a doctor diagnosing a patient. After asking about the condition, checking the complexion, feeling the pulse, and conducting various routine examinations (this can be regarded as environmental analysis and opportunity analysis), the doctor must propose a treatment plan for the patient. Doctors should set ideal health goals for patients based on their specific conditions (like marketing goals) and formulate specific treatment plans based on the health goals (like marketing strategies and action plans). Therefore, "prescribing the right medicine to the case" and "adapting measures to individual conditions" are the basic principles of treatment. The so-called "adapting measures to individual conditions" means that the medicine should be prescribed according to the patient's health condition, that is, the patient's ability to bear it. If the medicine is too strong and the patient cannot bear it, it will be counterproductive.
When formulating marketing strategies and action plans, the above two basic principles must also be followed. As the saying goes: "Haste makes waste." Special attention should be paid here to avoid artificially raising marketing goals and formulating action plans that are difficult to implement based on reality.
Operability is the main criterion for measuring content in this section.
While formulating a marketing plan, a timetable must also be developed as a supplement to make the action plan more actionable. This also increases the credibility of the planning.
7. Marketing costs
The calculation of marketing expenses cannot be careless and must be well-founded. For example, it is best to list the specific price list for radio advertising and newspaper advertising costs to show accuracy. If the price list is too detailed, it can be listed as an appendix at the end. When listing costs, it is necessary to distinguish different project expenses, neither too coarse nor too detailed. The list method is also often used to mark marketing expenses, and its advantage is that it is eye-catching.
8. Action plan control
This part does not need to be written in too much detail, as long as the management methods and measures for the implementation process of the plan are clearly stated. In addition, who should implement it should also provide opinions here. In short, the design of action plan control should be conducive to the organization and implementation of decision-making.
9. Conclusion
The conclusion mainly plays a role in echoing the foreword, so that the planning book has a satisfactory ending without making people feel too sudden. It is common to restate the main ideas and highlight key points in the conclusion.
10. Appendix
The function of the appendix is ??to provide proof of the objectivity of the planning. Therefore, any information that helps readers understand and trust the planned content can be considered for inclusion in the appendix. However, in order to highlight the key points, it is better not to include information that may or may not be included. Another form of appendix is ??to provide original materials, such as samples of consumer questionnaires, original photos of symposia and other image materials, etc. As an appendix, the order should also be marked for easy search.
Sample marketing plan letter
Marketing plan (outline) of ×× Automobile Service Company
1. Introduction to ×× Automobile Service Company
< p>2. Market analysis of ×× Automobile Service Company3. Competition analysis of ×× Automobile Service Company
(1) Advantage analysis
(2) ) Weakness analysis
(3) Opportunity analysis
(4) Threat analysis
4. Marketing mix strategy of ×× automobile service company
< p>5. Financial analysis(1) Forecasted income statement
(2) Forecasted balance sheet
(3) Cash flow statement
VI. Execution and Control
Appendix 1 Car Service and Maintenance Questionnaire
Appendix 2 Survey on Car Ownership per 100 Households in ×× Area
Appendix 3 Survey on household automobile consumption of ×× urban residents
Case analysis
Great Wall Computer Marketing Plan
1. The significance and final version of “9000B” marketing The purpose of Jiqiao
1. The significance of 9000B marketing. The reason why this article is listed at the beginning of this article is to highlight the point: "The marketing of 9000B is by no means just the marketing of an ordinary product of the company." Because, compared with the company's other products, 9000B's Marketing has special meaning and impact on companies.
2． The purpose of this plan. It should be noted that the marketing of "9000B" is a comprehensive work involving the combination of software and hardware, and the cooperation of all aspects of production, supply, and sales departments. It relies on correct scheduling and coordination, and it relies on active collaboration in all aspects. . The purpose of formulating this plan is to gain the attention and support of leaders at all levels of the company and the knowledge of all departments and links, and to clarify the strategies and specific measures we should take in the face of this work, so as to unify our thinking and coordinate our actions. , Let’s work together to complete this important work.
2. The current marketing situation
Analyzing the current marketing situation of the domestic Chinese system (specifically, mainly Hanka) will help us understand the current market conditions and product conditions. , competition status and macro-environment, have a clear understanding, provide basis and reference for formulating corresponding marketing strategies and adopting correct marketing methods.
1． Market conditions
Currently, the annual domestic demand for microcomputers is approximately 300,000 units.
With the widespread use of computers and the decline in computer costs and prices, coupled with the increasing competition in the Chinese market from major foreign brand-name manufacturers, the demand for PCs will continue to increase. Chinese people naturally have to process Chinese when using computers, so the Chinese system The market exists objectively and shows an increasing trend. At present, more than 90% of PCs are equipped with Chinese systems, of which soft Chinese character systems account for 70% to 80% and Chinese cards account for 20% to 30%. Due to the diversification of microcomputers and Hanka types, users' requirements for Hanka focus on compatibility, adaptability and multi-purpose. In addition, since there is no unified Chinese standard for Hanka in China, whether there are more tool software and supporting software And the support of application software, that is, whether it is relatively standardized or authoritative to ensure the long-term interests of users' investment, is also one of the main issues that users are concerned about.
2． Product status
Due to the company's long-term host-centered business strategy, Hanka is only used as an accessory product to serve the host, rather than being developed, designed and marketed as an independent product. Therefore, from 014 to CE. Although GA and CVGA/24 were technically at the highest level at the time, and there was obvious market demand, apart from the sales of complete machines, there were not many sold individually. Therefore, the company is not profitable enough on Hanka, and its current market share is far from what it should be. Other manufacturers have taken advantage of this opportunity to occupy the Hanka market, creating the Great Wall Creation Standard, with imitations and other products taking advantage of it. This phenomenon not only caused losses in commercial interests, but more importantly, a good opportunity was lost to further popularize and promote the Great Wall Chinese system and unify domestic Chinese industry standards. Now the launch of 9000B is to make up for the company's previous deficiencies in this area and re-establish the product image of the Great Wall Chinese system in the market and in the minds of users.
3. Competitive situation
Generally speaking, all Chinese systems including the soft Chinese character system and Chinese Card are potential competitors. However, the soft Chinese character system has obvious differences with Chinese Card due to performance and price. Correspondingly, The scope of demand is also different from that of Hanka. The market that Hanka competes for is relatively concentrated, and the products are also comparable. Therefore, for 9000B, the main competitors are various other Hanka. Currently, the most popular and distinctive Hanka cards in the market include Giant, Wangma, Lenovo, Double Star, Kingsoft, etc.
The above-mentioned various Hanka cards have their own characteristics. Based on the competitiveness of 9000B, they can be ranked as Giant, Kingsoft, Wangma, Lenovo and Double Star. Competition calls for unified Chinese industrial standards, and opportunities and challenges coexist. Great Wall should rely on its strength and influence to seize this favorable opportunity.
4. Macro-environmental conditions (omitted)
3. Meeting and problem analysis
1. Opportunity (threat) analysis
Opportunities and threats refer to external factors that can affect 9000B marketing.
The main opportunities are:
(1) Various Chinese and Western display cards that were equipped with Great Wall machines in the past provided Chinese display standards that have been accepted by users and have been used in other products. A large number of application software and application systems have been developed on the Internet, and their applications are habitual and continuous.
(2) A large number of tool software, support software and general systems have been recently developed according to Great Wall Chinese standards, providing strong software support for 9000B. .
(3) The profit margin of hardware in the computer market is already very low. Hanka is still a product that takes up less capital and has a higher profit margin. If distributors are given considerable profits and a reasonable incentive policy is formulated, 9000B It will be actively accepted by the majority of distributors. At present, the popular slogan in the industry is "whatever makes money, sell it."
The main threats are:
(1) In the past, Hanka was not promoted and imaged as an independent product, so the impression given to users was that the card and machine are integrated, and the image of Hanka itself Often not highlighted enough.
(2) For various soft Chinese character systems on the market, due to the acceleration of machine speeds, their weakness in Chinese processing speed has been compensated to a certain extent, and their costs are low, their prices are low, and they are extremely competitive in the market. Power, and because it does not occupy an expansion slot, it caters to the requirements of some users who are nervous about using expansion slots, thus posing a threat to Hanka. ?
(3) Personal computers have become the trend in today's market and have become the home appliance with the fastest sales growth. When individual users purchase Chinese systems, they pay more attention to price. If Hanka cannot do it, To the point where one card can be used for multiple purposes and is worth the money, it may be difficult to capture this part of the market.
(4) User consumption has a tendency to shift to Chinese Windows, which poses a certain threat to Hanka.
2． Strengths (Weaknesses) Analysis
Strengths and weaknesses are the internal factors that affect 9000B marketing. Strengths refer to some strategies that can be successful in application, and weaknesses refer to some deficiencies that need to be corrected.
3． Problem Analysis
Through the analysis of the above two aspects, the following problems must be solved in the marketing strategy of 9000B. (omitted)
4. Marketing objectives
General objective: good social and economic benefits.
Social benefit goals: Establish the image of the Great Wall Chinese system as a domestic industrial standard, and drive and lead the development and application of domestic Chinese application software.
Economic benefit target: annual sales volume - 10,000 yuan;
Gross profit per unit - 400 yuan/unit;
Full-year gross profit - 4 million yuan Yuan.
5. Marketing Strategy
1. Marketing purpose
Using advertising and price policy as the main means; ”
Focusing on large users and domestic and foreign computer manufacturers OEM;
Taking agency and wholesale Establish and manage sales channels based on the sales agency system with sales as the mainstay and retail as the supplement, and carry out large-market sales.
2. Product positioning (omitted)
3. (omitted)
4. Sales channels (omitted)
5. Price policy (omitted)
(1) Pricing principle to attract large quantities of zero price difference and mobilize agent enthusiasm ; The discount rate is combined with the batch size to encourage large quantities and multiple batches; the price is based on cost and the price of similar products as a reference; the price of similar products is adjusted in a timely and flexible manner in response to market changes.
(omitted)
(3) 9000B price (omitted)
(4) LOGO use and reward policy
①Purpose to establish domestic industrial standards for the Great Wall Chinese system image and expand its influence; . Help and support agents to advertise for Great Wall; 'As a means of rewarding agents, stimulate their enthusiasm for marketing.
(Omitted) )
6. Product supply
Please refer to the supply methods of the host and other similar supporting software for the board.
(1) Ordering
The ordering cycle for 9000B is six months, and the order volume is expected to be about 5,000 to 6,000 pieces this half year.
(2) Production
The monthly output is expected to be about 1,000 pieces. In addition, production can be organized according to the needs of individual large users.
(3) Transportation,
Delivery is scheduled every month or half a month, and the transit time is about 10 days. p>(4) The Baishiqiao sub-warehouse is set up in the Beijing Marketing Department to prepare for small-volume wholesale and retail; more than 200 sets of inventory are maintained in Beijing Lianhuachi to supply large users and agents; large orders are produced in Shenzhen and shipped directly .
7. Advertising
(1) Principles
①Subject to the company’s overall publicity strategy; (company image, funding, etc.)
②Long-term; (time)
③Extensive; (media)
④Diversification; (publicity effect)
⑤Irregularly Cooperate with periodic promotional activities (timely and flexible)
(2) Methods
① Advertise in influential professional and non-professional newspapers, magazines, radio and television; < /p>
(3) Implementation
①Launch product image advertising in mid-August;
②Later launch of agency recruitment advertising;
③Other Then launch product performance and feature advertisements;
④ Launch promotional advertisements in a timely manner. .
8. Product maintenance and after-sales service
(1) Hotline; (Beijing)
(2) Visits to large users and key users; (Beijing)
(3 ) version upgrade; (Shenzhen)
(4) Develop new Chinese system support software.
(Shenzhen)
9. Action plan
In August, solve the technical problems of 9000B and determine the final version of GCS; design and produce 9000B single-page advertising posters and product packaging; launch 9000B newspaper advertisements and seek agents; contact the sales team and branches Company and agent, publicize price policy, reward policy, solicit orders 5. Contact large users; organize 9000B ordering, production, shipping, storage, and streamline all links.
September
Further create momentum, promote products, develop channels, and coordinate division of labor and cooperation.
November-December
Sales Peak: Organize the production, transportation and distribution of 9000B.
January-February
Sales off-season: cash rewards, sum up experience, adjust plans, and formulate plans for the next half year.