Do you plan to open a restaurant? Are you worried about how to name your restaurant? In fact, there are many things to pay attention to when naming a company, such as the relationship with the five elements of the legal person or product, the relationship with the local national culture, the relationship with the future business direction of the company, etc.
Key points in naming restaurants
The vitality of restaurants with cheap names
We can see it all over the country There are so many restaurants with ridiculous names, such as Goubuli Steamed Buns, Huangcheng Laoma Hotpot, Wang Fat Fish, Mouzidong Zhang Yaya, and Chen Mapo Tofu, which are really countless. Their business is very prosperous.
Although Shaer Hotpot, which was once famous in Chengdu, failed miserably due to poor management, the author believes that it has created Sichuan catering in terms of both the positioning of the name and the scale of operations. An unprecedented sensation in the industry. Today, with Chengdu's catering industry so developed, thousands of diners visit every night, often forming long queues of people waiting to dine. It's truly a spectacle. At that time, the author once saw such an interesting thing. A boss of the palace looked at the lonely shop and complained: The world is really strange nowadays. Such a good environment and personality will not be enough for them. People just don’t come, so what do they want? Shaer, Wang Fatyu, and Qixingjiao went to join in the fun. When the hotel receptionist saw a group of well-dressed guests waiting in front of the door, she immediately greeted them with a smile: "Sir, please sit inside." But the guest said coldly, "Let's wait for the bus to go to Brother Sha's place to see this" The boss of the scene couldn't hold back his anger and stood in the door stamping his feet and cursing.
However, complaining and verbal abuse are of no use. The majority of operators should think rationally about the mystery. In recent years, there have been many slightly better-decorated restaurants in our country. The capital wants to join the ranks of the royal family, the rich, and the overlords, but most of them do not live up to their name. The consequences were serious. High-end consumers felt unqualified, and a large number of ordinary diners were intimidated and turned away, and the business collapsed. But that's not the case at the Jingming Restaurant. It has a strong vitality. It puts itself in the position of a servant, so that customers can feel like slaves and maids for a while, and get psychological satisfaction. But those noble restaurants, have they ever thought that their names set a high threshold to keep customers out.
There are two types of restaurants that should not use noble names. One type is the kind of restaurant that is relatively high-end but can only be regarded as second- or third-rate. It is easy to have an impetuous mentality and make such mistakes. This type of restaurant might as well have a neutral name to make it more popular. For example, restaurant names such as Great Wall, Nanhai, Ginkgo, and Eight Trees can get better elegance and popularity, and can be advanced or retreated.
The other type is the kind of restaurant that caters to high, medium and low-level customers, and it is not suitable to use noble names. Otherwise, you will find yourself in trouble and affect your customer base. There is a Long Chaoshou restaurant in Chengdu with a very simple name. It has three floors, three consumption levels, high, medium and low, and is divided in an orderly manner. Customers at all levels can find their coordinates there. Therefore, this restaurant should be said to have three doors instead of one. It has greatly expanded its business scope.
When we walk in the food market, we sometimes see this phenomenon. Many restaurants of the rich, royal family, and overlord series often write advertisements on the doors and windows with a minimum consumption of 5 yuan or 10 yuan, but customers still don’t like it. Dare to go in. The author once asked some diners who were afraid to eat, what are they afraid of spending a few yuan? They answered me: Bangbang is hidden inside, and he won’t knock you until you get in. Look at the name, it’s not a place we dare to go. From this point of view, when choosing a restaurant name, do not blindly follow the trend and put yourself in a very embarrassing position.
Avoid similarities and taboos
In the catering market, we can see references to Youlai, Youyicun, Youyicun, etc. almost everywhere Restaurant names such as Daoxiangcun, Dafuhao, Xiaobawang, Jindu, and Xishuyuan. These restaurant names not only fail to reflect their own characteristics, but also become tacky. :
To choose a name for a restaurant, you should first check the industrial and commercial directory. At least you should walk around and take a look, and avoid any similarities. In addition, you should also consider the taboo of avoidance when naming a restaurant. problem.
For example, there is a fast food restaurant named Gourmet Burger. After eating, some customers met acquaintances and were asked: Where to eat for lunch? , the answer is not full (Food Castle) 1 The obedient person is often confused and persuades him to eat more, or understands that the food in this restaurant is not good. There is a hot pot restaurant named Xie Liting Hotpot Restaurant because its owner is Xie Liting. Unexpectedly, one night in the restaurant, the TV was turned on and it shouted: "The diarrhea stops, the diarrhea stops, the diarrhea stops as soon as I eat."
There are too many Chinese characters with homophones, so you must think carefully about the name of the restaurant, so as not to make yourself very unlucky.
Shop Ya Ke Lai Qin
The elegant name of the shop will indeed give customers a taste of food, and of course customers are willing to enter. Elegant shop. Please take a look at restaurants such as Ba Guo Buyi, Cai Genxiang, Furong Guo, Old House Shuishui Renjia, Taibai Ju and other restaurants today. It cannot be said that their prosperous business has nothing to do with their elegant names!
The elegant name is like a spring breeze. There was once a restaurant by the Sandong Bridge in Chengdu that could cook extremely delicious silver carp. The store built a house near the bridge, a thatched cottage and thatched pavilion, with a unique style and was named Daijiang Thatched Cottage. Here we eat river delicacies, drink Daqu, and when we are intoxicated with wine, we can look out the window and see small bridges and flowing water, reeds, and weeping willows. The name of the shop reminds me of Du Fu's famous saying "Every day I come home drunk from the river head." Naturally, I was filled with an indescribable comfort. There is a glutinous rice shop called Jin Yuxuan, which seems nondescript at first glance. When a bowl of yellow and white glutinous rice dumplings is placed in front of you, you can't help but smile knowingly.
Customers don’t like the weird name
There are two or three Koupin restaurants in Sichuan. As far as I know, there are two restaurants in Chengdu One, there is one in Da County, was still in business a few years ago, but not many people know or can pronounce the name of this store. The name of this store is so weird. The reason is that the two characters are juxtaposed in the middle. Read Xuan, this is not a random fabrication by the person who wrote the sign. "Shuowen Jiezi" has included this character, and the word "充" refers to "happy", which means joy. The six characters form a store name, presumably to indicate that there are many people eating here. It seems that the idea is new. It's a pity that the store name is too weird and difficult for most customers to understand and accept. There was originally a restaurant in the Xinnanmen area of ??Chengdu named Guizhongmei. Gui is an ancient utensil for serving food. The name of the store means to tell customers that the dishes in the store are delicious. The meaning is very good, but because few customers can pronounce the word "gui", the restaurant's business has been negatively affected for a long time. Food, our common hobby!
Recently, many stores in Sichuan have written out their store promotions for Baton Chicken. To be honest, this Batam chicken is really delicious and has a strong Sichuan flavor, which is very enjoyable to eat. It's a pity that the name of the store is difficult for most diners. Good food information is also difficult to spread.
Yi'anju Zhouyi.com advocates that the name of the restaurant should be unconventional and unique (February Flowers), but at the same time, attention should be paid to omitting the complex and simplifying the Three Autumn Trees. The store name should be as fresh and subtle as possible, but it should also use popular words as much as possible to make it easy to name and understand. For example, old shop owners Gu Yuehu, Gugu, Simixuan, etc. all create new ideas in the ordinary. In recent years, some of the newly opened restaurants in Sichuan have novel and plain names. For example: Baguo Commoners, Old Place, Passionate, etc. It can not only impress customers but also be thought-provoking. Sichuan Foot Restaurant, which is backed by the Chengdu Central Stadium, not only takes football as its companion, but it can also be interpreted as being full of Sichuan flavor, so it is connected to the public. In addition, a couplet under the name of the store makes its purpose clear. The couplet is: Use Bashu delicacies to feast guests from all over the world, and use the heroic wind of Quanxing to invigorate Sichuan Zu's prestige. If the restaurant has another excellent dish, the guests will not be tempted by it.
How to name a restaurant
First, name it with your surname. Naming restaurants with surnames has been around for a long time, such as Tanjia Cuisine, Barbeque Season, Sheep Jie Zi Li, Pie Week, etc. The unique feature of these stores is that not only the store names highlight their surnames, but also the specific content of their operations can be reflected in the store names. For example, although the name of Barbeque Season is unclear, we know that the owner’s surname is Ji, and he is a restaurant that sells Beijing barbecue. And so on, Pie Week is a restaurant that sells both pies and porridge, run by a boss named Zhou.
This naming method allows customers to understand at a glance and analyze the specific content of the store through the name of the store. Previous page 1 2 Next page