Can you believe it if I say that Xingtu Yaoguang’s opponent is BBA? On March 5th, "Born towards the light and coming to the world with brilliance" - Xingtu Yaoguang Northeast Region launch conference was officially held in Jilin Province National Advertising Industrial Park. The launch of Xingtu Yaoguang has also officially launched the first shot of China's high-end SUV market in 2023. As the first strategic model of the Xingtu brand in the 2.0 stage, Xingtu Yaoguang implements the brand concept of "understanding what users think and catering to users' needs", with the product strength of a 400,000-level smart luxury flagship SUV and double the price. The purchasing power satisfies the current car-using pain points of consumers, brings enjoyment and a better travel experience to the urban light and middle-class people, and is bound to reshape the 200,000 SUV market pattern.
In 2023, Xingtu Brand 2.0 will have a new start, and the "first large-caliber ammunition" will immediately detonate the market. On March 5, Xingtu Yaoguang, the first strategic model in the 2.0 phase of the Xingtu brand, the "smart light luxury flagship SUV", was officially launched in the Northeast region. The new car was launched in two models: 400T TGDI two-wheel drive and 400T TGDI four-wheel drive. ***6 models, with price ranging from RMB 152,800 to RMB 202,800. At the same time, Xingtu Yaoguang also brings six major star benefits to users, truly ensuring that fans can be loved at home.
Xingtu Yaoguang is positioned as a "smart light luxury flagship SUV" and has four key trump cards that are comparable to the 400,000-level joint venture luxury brands - 400,000-level super beautiful appearance and 400,000-level advanced technology With intelligence, a 400,000-class ultra-large luxury cabin, and 400,000-class super comfortable driving control, the new car will use its "double price purchasing power" to set off a "luxury affirmative movement" in the 200,000-yuan SUV market, helping Xingtuo The 2.0 era achieves brand breakthroughs, market breakthroughs, and user breakthroughs.
As domestic consumers have higher requirements for vehicle product quality, traditional joint venture luxury brand products have increasingly failed to keep up with the pace of the Chinese automobile market. More and more users are facing pain points that cannot be satisfied: outdated exterior designs, crude interior configurations, backward vehicle systems and inflated prices. The majority of Chinese users are in urgent need of an independent brand that can compete with joint venture products. Luxury flagship SUV. As a result, Xingtu Yaoguang came into being, and it will bring a more intelligent, high-end and dynamic travel experience to the majority of urban light-middle-class people and high-tech user groups.
The impression given by Xingtu Yaoguang is different from that of previous Xingtu models. The main reason is that it adopts a similar closed front face design, with the top part consisting of the brand LOGO and a through-type light strip. Below is an air intake composed of a gradient rhombus, supplemented by boomerang-style daytime running lights on both sides. Although the shape of the front of the car is still square-headed and square-headed, the facial makeup gives people a completely different feeling. This car is also the first Xingtu model to use electric hidden door handles.
Under the modification of the new "light aesthetics" design language, Xingtu Yaoguang exudes a unique beauty of luxury, technology, fashion and high-end. The design won the 2022 American IDA International Design Gold Award in one fell swoop, becoming the first fuel SUV model from a local Chinese brand to win this award. The frameless diamond-cut grille on the center grille and the X-shaped starship-style daytime running lights on both sides create a very avant-garde artistic atmosphere. Thanks to rich configurations such as the intelligent light language system, star ring welcome light blanket, NFC black gold card key, and electric hidden door handles, it can also bring an extremely noble sense of ceremony to users. The aspect ratio of the new car is 1.149, the largest in its class, and the wide body and low-lying body posture instantly enhance the sense of dynamics.
In terms of power, Xingtu Yaoguang is equipped with a 2.0TGDI engine with a maximum power of 261 horsepower (192 kilowatts) and a maximum torque of 400 Nm. It is matched with a 7-speed dual-clutch gearbox and a PHEV will be launched in the future. car model. The chassis part is officially named Feiyu Chassis. High-end models are equipped with CDC electromagnetic suspension and hydraulic shock absorption system groups, which can improve handling and comfort while driving. Official data shows that this combination can reduce the phenomenon of head-up at starting by 36%. The nodding phenomenon is reduced by 30%, there is no roll when turning, no water splashing on bumps, and it supports remote OTA upgrade. In addition, the new car is also equipped with a Bosch brake-by-wire system, which can effectively reduce braking distances.
Achieving such a high-level car cannot be achieved overnight. Xingtu Yaoguang is inseparable from the rigorous polishing of Yaoguang Laboratory.
Yaoguang Laboratory provides Xingtu Yaoguang with 1.37 million km+ ultra-long user simulation tests, 260,000 km+ durability tests, and 12 major categories of misuse tests including pits, bulges, braking, and extrusion. It is polished by three stringent testing standards to ensure that the new car has excellent reliability and quality control capabilities.
For a long time, Xingtu has been building a new and leading Chinese high-end automobile brand based on international pioneering design and leading technology, with artificial intelligence as differentiation and customer-oriented service as the concept. "Technology defines luxury and technology leads the future." In the name of "Star Road", the star represents the starry sky, an unknown area that is always eager to explore; the road represents the journey, a journey of continuous transcendence. The advent of Yaoguang now heralds that our Xingtu will make great achievements in the future SUV market. We also believe that Yaoguang has arrived, and Xingtu will be even more dazzling.
This article comes from the author Shuo Che Youhao of Yichehao. The copyright belongs to the author. Please contact the author for any form of reprinting. The content only represents the author's opinion and has nothing to do with Bitauto