More and more people now realize that it is very important to choose a good store name when opening a store; but store names are not so easy to choose, because now more and more stores are opening, and the types of store names are also changing. There are more and more people, so everyone will think hard when choosing a name. They don’t know what store name is good and suitable for them. So, if you want to open a store, can you name it with a name?
When opening a store, you can use your own name as the name of the store, that is, take one to two characters from the name of the store owner and combine them with the characteristics of the project to be named as the basis. For example, "Wang Mazi Scissor Shop" and "Zhang Liang Malatang" are two obvious examples.
Some stores are named after celebrities, hoping to use the celebrity effect to achieve a good publicity effect, but this involves infringement of the rights of others, so when choosing a name, you must avoid infringement.
Other methods of naming a store
Naming from the perspective of competition
The name of the store is a silent weapon in market competition. If you choose a good name, you can increase your competitive advantage. When using this naming method, the most important thing is to recognize the naming characteristics of competitors, and then use this characteristic to come up with a better name than it, thereby defeating the opponent.
Name from the perspective of products and services
To name from the perspective of products, a common method is to highlight the characteristics of your products. The store is named after the characteristics of the services it provides to customers. If you choose different angles, you can have different naming methods for stores and businesses.
Name it from the perspective of the target market
After stores and businesses have positioned their target market in advance, they can name it from the perspective of the target.
Notes on naming when opening a store
1. Violates traditional social ethics in today’s society
“Robbing people” and “gentle scum” are both very unique names. He violates our traditional social ethics and may even cause others to follow suit. He does not take advantage of current social trends and can easily deceive people.
2. Avoid suspected infringements
The store name "Handout Lane" has recently become a topic of discussion. Once the store name is posted on the storefront, everyone passing by needs to see it. A few glances do have a very good publicity and planning effect, but it will involve infringement of other people's legitimate rights and interests.
3. Avoid being involved in “pornography”
Many people are willing to harm the image of the store in order to promote popular stores. This will only make them talk nonsense and will not survive in the long run.
You can also click on the customer service at the bottom to consult on eight-character naming, Zhouyi naming, company and store naming, and baby naming. We will give your baby a good luck name based on the date, month, day and time of the baby’s birth. name!