How much do you know about the latest taboos and precautions when naming a company in 2017? But don’t commit the taboos and still don’t know. Let’s take a look:
1. The company name should be short and crisp
A short name is easy to spread, concise and clear at a glance. It is easy to attract customers and greatly improves the possibility of people passing on the name by word of mouth. It can also convey a wide range of meanings to consumers, helping to arouse brand association. , arousing the desire to communicate. For example, the word "nanhuo" in the "nanhuo" store and the word "dang" in the pawnshop summarize the content and characteristics of its business in short words, which are easy to remember and understand.
2. The company name should be chosen with a sense of the times
A name with a sense of the times is distinctive, in line with the trend of the times, and can be quickly accepted by the public.
3. The company name should be auspicious.
For example, the "Goldlion" of Goldlion Far East Co., Ltd. was originally called "Golden Lion", considering that the golden lion uses the dialect of some places. When expressed, it has the meaning of "gold loss", which is an unlucky name for violating taboos, so "golden lion" was changed to "golden profit", which means bringing people a lot of money. Just imagine, who doesn’t like such a company and who wouldn’t be willing to associate with it?
4. The company name should be loud and easy to pronounce.
Words that are difficult to pronounce, weird, and difficult to pronounce should be avoided. Because the name is difficult to pronounce, has a weak sense of rhythm, is not conducive to pronunciation, and is not conducive to communication, making it difficult to reach public awareness. Only a catchy name can leave a deep impression on consumers. For example, the three characters "McDonald's" are loud and rhythmic, so they have great communication power.
5. The company name should be shocking
Names that give people strong emotional color are easier to remember. People like words that evoke emotion in them. If you want to arouse people's enthusiasm, it's best to take their emotions into consideration. For example, the "Sitong" of Stone Group is taken from the English homonym of STONE, which means stone, symbolizing the continuous impact of solid stone on the cutting-edge of high and new technologies.
6. The company name should consider its universality around the world
For example, when the Coca-Cola Company formulated its Chinese market strategy in the 1920s, it decided to change the company's name to "CoCa-CoLa" The literal translation was too much, so the translators arranged and combined the Chinese characters with similar pronunciations of the name and used them on the packaging of the beverage. When bottled beverages printed with these Chinese characters appeared on the market, very few people paid attention to them. The reason is that the original translated Chinese characters literally mean "wax mare" or "tadpoles biting wax products". Just imagine who would want a drink with such a name? Therefore, the Coca-Cola Company redesigned its name, and the Chinese characters on the bottle were changed to "Happiness in the Mouth" - Coca-Cola.
7. The company name should be in line with the company's philosophy and service purposes, which will help shape the company's image.
For example, the word "Bluebird" on the Bluebird Building really looks like blue. An island in the ocean is quiet and peaceful. It provides a place for people to rest and pours out the "Blue Bird Love" to consumers, thereby establishing a good company image.
8. The company name should have its own uniqueness
A unique company name can avoid being similar to other company names to prevent confusion in the public’s memory, and can deepen the public’s understanding of the company. impression. For example, names such as "Beichen" in Beichen Group, "Tiandi" in Tiandi Express, and "Lenovo" in Lenovo Group all have unique personalities and are impressive.