Innovative business plan about nursing
In today’s society, business plans are more and more widely used in life. Business plans are used by entrepreneurs before the establishment of a start-up company. A feasibility business report for obtaining cooperation support or venture capital. So how to draft a business plan to maximize its effect? The following is an innovative business plan about nursing that I compiled. It is for reference only. Everyone is welcome to read it.
Nursing Innovation and Entrepreneurship Plan Part 1
1. Project Introduction
1. Project Name: xx Traditional Chinese Medicine Health Center
2 . Project scale: Located in the new urban area, shops of about 200-300 square meters have smooth traffic, convenient parking, and a large-scale surrounding commercial atmosphere.
3. Project background: With the improvement of people's income levels, people's desire to pursue health and longevity has increased. In addition, the increase in life and work pressure and the decline in people's health caused by environmental damage have made people The demand for health and wellness is increasing year by year. There is a theoretical basis for traditional Chinese medicine (TCM) health care to say, “Treat the disease before it is diagnosed.” The theory is based on the theory of “superior medicine—treating the disease that is not yet ill,” traditional Chinese medicine—treating the disease that is already sick, and inferior medicine—treating the disease that has already been diagnosed. Through traditional Chinese medicine physical therapy and meridian dredging, , focusing on mediating the balance of yin and yang in the human body, and aiming to prevent disease, we have created xx health center with traditional Chinese medicine characteristics. However, xx currently does not have a highly professional and technical health center, and the demand of xx tourist flow is enough to launch the first unique traditional Chinese medicine health center, seize the opportunity, and take the lead.
4. Business philosophy: The traditional Chinese medicine health center achieves comprehensive, targeted, quick and pure services through unique massage, moxibustion, medicated bath, fumigation, health tea, medicinal wine and other health projects. Natural therapy sub-health conditioning projects to meet people's health care needs and to highlight the professionalism, branding and scale of the characteristic health center.
2. Traditional Chinese Medicine health care items
1. Massage, massage, and acupuncture;
2. Suspension moxibustion, moxibustion, cupping, and scraping;
3. Medicinal bath, fumigation, foot bath;
4. Health tea, health products;
5. Medicinal oil, medicated wine;
6. Women's beauty and body slimming;
7. Traditional Chinese medicine constitution dialectics, physical examination and consultation.
3. Marketing of Traditional Chinese Medicine Health Center
1. Market segmentation:
(a) Bosses over 30 years old, white-collar workers, government personnel, and bank workers Personnel etc.
(b) Women aged 25-55, with above-average income.
(c) Traditional Chinese medicine health-preserving people and the elderly who pursue health and nature.
(d) Sub-healthy people with neck, shoulder, waist and leg pain, bone hyperplasia, etc.
2. Market positioning
Traditional Chinese medicine specialty health center—serves guests with mid-range prices, high-end services, and professionalism, and is designed into a pyramid profit model. In other words, when designing a profit model, it is necessary to combine different products and services, which are mainly divided into two parts:
One part is projects without characteristics and universality, which serve as the bottom part of the profit pyramid. These services Most of them are low-profit or unprofitable. For example, foot baths and massages are available in many health care centers and can be consumed by ordinary people. Therefore, the prices of these services cannot be set very high. They are acceptable to the general public and are more expensive than medical institutions. It’s affordable and you can enjoy a good environment.
The other part is very distinctive and competitive projects, such as medicated bath fumigation, moxibustion, health tea, medicinal wine, etc. These products or services have the characteristics of traditional Chinese medicine, and customers’ cognitive benefits to them should be They have to be very high. As the top of the pyramid, they can be sold at a very high price, so there is a profit.
Generally speaking, the "pyramid" profit model requires both "hugely profitable" products and low-profit products, and it must have both high-end customers and mid- to low-end customers. When combined, Only by treating them separately can the comprehensive profit of the health center be achieved.
3. Environmental positioning
(a) Overall style: The interior decoration is simple, elegant and fashionable, creating the best visual and mental enjoyment. A style that overflows with Chinese style (TCM is the quintessence of China, and appropriate use of Chinese style can give people a feeling of comfort and tranquility, which fits well with the theme of health care). (Revolving around Chinese classical style, unified clothing (waiters’ clothing can be in Chinese style, such as cheongsam, Tang suit, Chinese tunic suit, etc.), leaflets, service project names and many other aspects to fully highlight it)
(b) Health center environment Promotion: as environmental promotion, mainly internal and external environment. The external environment can attract customers into the store. The title is eye-catching and easy to remember, reflecting the healthy elements of traditional Chinese medicine style; the internal environment can stimulate customer consumption and successfully retain customers. Classical and slow-paced light music is mainly used to make customers feel relaxed and comfortable. Plant essential oils are added to fill the health center with an intoxicating aroma of flowers and plants.
4. Promotion methods
(1) Advertising promotion
Internet promotion: Promote in local forums, post bars, and Weibo by writing soft articles, press releases, etc. Build awareness of our store and services. Auxiliary mass mailing (use QQ mail, because QQ users have a wide range of users) for promotion. If conditions permit, establish your own health center website, publish various information, and help customers answer questions online.
(2) Door-to-door promotion by personnel
Because your customer base is mainly white-collar workers and bosses. Therefore, in addition to advertising marketing, we must cooperate with personnel marketing. Build relationships with your customer base. For government agencies, you can discuss with the unit whether you can buy a consumption card in the form of a welfare card. Therefore, if this sales channel is the most important, it is mainly through relationship with customers to achieve network marketing
(3) Regular promotions
Take advantage of favorable opportunities for product sales: new product launch promotions, popular items During the promotion period, member development and discount coupons are distributed. Important holiday promotions: New Year's Day, Spring Festival, Women's Day, Mother's Day, Teacher's Day, Mid-Autumn Festival and anniversary celebrations. Hold preferential activities during these festivals to develop membership and distribute discount coupons.
(4) Professional promotion
Frequently hold a free Chinese medicine health class, twice or once a week, in your own store, inviting bosses, leaders, and white-collar workers , sub-health come here to learn health knowledge. Develop your own customers. If you spread the word to ten, then the number of students will increase. The effect will be better.
4. Management system
To achieve long-term development and retain customers for a long time, win a good reputation. It is inseparable from our internal management. It can even be said that internal management is our lifeline. Therefore, it is necessary to establish an operation and management system to achieve better economic benefits.
1. Daily management system, attendance system
2. Reward system, health system
3. Work flow system, behavioral etiquette system
4. Professional operating rules and professional service terminology
?5. Meeting system and training system
?6. Personnel management and financial system
V. Investment plan
The total investment of this project is planned to be 10,000 yuan. It will take one year to build scale and reputation, two years to achieve profitability, and three to four years to recover the cost.
(1) Investment scale
1. Area: about 200-300 square meters
2. Layout: 1 front desk guidance hall
One Chinese medicine professional consultation room and one reception room
Professional health care rooms: (5 rooms for 2 people), 2 rooms (for 4 people), 2 deluxe single rooms, and 2 fumigation medicine bathrooms.
1 leisure tea room and product display area
2 women’s professional areas.
3. Personnel:
General person in charge: 1 person
Professional health technicians: 5-8 people
Front desk charge administrative period : 2 people
(2) Investment costs
1. Fine interior decoration of the house: 100,000 yuan
2. Purchase of health care facilities, equipment, furniture and appliances: 6 10,000 yuan
3. Advertising, opening ceremony, public relations promotion: 30,000 yuan
4. House rent: 30,000-50,000 yuan/year
5 , Staff salary: average 3,000 yuan/month per person
6. 20,000 yuan/month for health care and medical supplies, employee clothing, office supplies, water and electricity networks, etc.
(3) Benefit analysis
Divided into three phases:
1. After the museum is built and starts operating, the first phase is the investment period. It is necessary to invest in advertising and publicity, so that friends who need traditional Chinese medicine health care can have a cognitive process of our special traditional Chinese medicine health care center, which will take one year.
2. The second period is a non-return period, and members will join from this period. Each library has begun normal operations, but income and expenditure can only break even at best, and this period is one year.
3. The third period is the membership stability period and return period. During this period, all members are stable, new members are constantly joining, and retail customers will continue to come in; the benefits of the health center have begun to increase significantly. After the fourth year, the profit will increase by 30-40% every year.
The specific figures will be directly proportional to the funds, venues and facilities invested in building the museum, and are not listed here. Nursing Innovation and Entrepreneurship Plan Part 2
1. Brand-new company:
The proposed "xxx" maternal and infant care center is a "people-oriented, service-oriented, scientific nursing" With the purpose of "making all mothers more beautiful, making all babies smarter, and making all people healthier" as its mission, it provides consultation, intensive care, maternal body recovery, nutritious meal matching, and postpartum care for pregnant women and postpartum women. Psychological counseling and prevention, as well as expatriate confinement care and other services. The center will rely on advanced nursing concepts, advanced equipment, scientific nursing methods, and reasonable nutritional diet to provide high-quality and scientific services to mothers and babies.
2. Excellent team:
The entrepreneurial team of this center are all from xx University of Technology. At the same time, they are all student cadres with certain management experience and different specialties.
Entrepreneurial team
Organizational ability, leadership ability
Public relations ability, communication ability
Planning ability, marketing ability
Coping ability
The center will also invite and hire relevant professors from xx University of Technology and relevant medical universities to serve as management and medical consultants. .
3. Professional services:
This center provides comprehensive, targeted and professional services for mothers and babies, such as maternal and infant nutrition preparation, prenatal and postpartum consultation for pregnant women. Professional services such as diagnosis, postpartum physical recovery, and daily postpartum care. According to the different requirements of customers, we provide centralized care and outsourced care. The center will create a warm and comfortable nursing environment to give mothers, babies and their families a feeling of home. Service is the life of the center and the soul of the quality center. The goal of the center is to make every customer come with expectations and leave with satisfaction.
4. Huge market:
China has a population of nearly 1.3 billion. According to the current birth rate of 1.38, nearly 1.7 million babies are born every year. In other words, Nearly 1.7 million women in China will experience confinement, a special experience in life, every year. Assuming that each woman spends an average of 2,000 yuan during confinement, China will consume a market of 1.7 million x 2,000 = 34 billion yuan in the confinement industry every year.
However, traditional confinement care is valued but unscientific. Due to the lack of professional knowledge and experience of mothers and nursing staff, traditional confinement care often causes many unscientific mistakes for mothers and babies during the confinement period. , causing adverse effects on the mother's later life and the baby's development and growth.
"xxx" Maternity and Infant Care Center seizes this traditional deficiency as an entry point, wins customers through scientific nursing and parenting methods, and provides professional, distinctive and high-quality services to mothers and infants. services. At the same time, as an emerging industry, new postpartum care centers have huge market potential.
5. Efficient management:
The center will establish corresponding organizational structures according to different development stages, so that the center's organizational structure will tend to be strategic and dynamic. In the management process, the center will implement network management based on data information, thereby achieving effective connection between various departments of the center; make full use of network technology to establish a complete service information chain; establish a talent sign and human resources evaluation system to explore Talent, discover talents and retain talents. At the same time, the center will also establish a learning and motivational organization to cultivate employees' corporate values ??and sense of belonging.
6. Market competition:
As an emerging industry that is different from traditional confinement care, the center’s strategy in facing competition is to “based on professionalism and improve competition.” The center relies on internal advantages such as advanced concepts, high-quality services and reasonable prices, as well as unique and efficient marketing models and management models to weaken external threats, thereby adapting to the development requirements of the times, growing rapidly, developing healthily, and taking the lead in the competition. Coquettish.
7. Financial and risk analysis:
Registered capital of the center: 7.5 million. Equity 100, debt 0.
The equity institutions are: 40 entrepreneurial teams (13 of which invest in labor and technology), 60 venture capital firms
This center is an emerging industry, with opportunities outweighing risks and large profit margins. However, due to The follow-up speed is fast and there are certain potential risks. The center will prevent market risks by optimizing internal management, improving service quality, and increasing brand promotion. Nursing Innovation and Entrepreneurship Plan Part 3
Project Introduction
It is a festive day when winter is gradually passing and spring is returning to the earth. XXXX Micro Plastic Surgery Beauty Salon (Xiamen) opened grandly. In order to allow more beauty-loving female friends to share the charm of advanced cosmetics, feel the softness that high-quality cosmetics give women, at the same time understand and master world trend information, grasp the pulse of fashion, and strive to be an intellectual new woman of the times.
XXXX cosmetics, which combines the high quality of XXXX micro plastic surgery beauty salon with the price competitive advantage in the domestic market, provides considerate services to female friends: consultation, answers, trials, feelings, professional care, and other human services, etc. .
Characteristics and advantageous positioning of our micro-plastic surgery beauty salon
Lifestyle beauty salon
Turning beauty into daily life
Continuously improve the level of software management
Open people’s health clinics
Easily enter people’s lives
Small investment
Risk-free
Accepted by society and recognition
Ensure the long-term operation of the enterprise
Profit guarantee
Open "health clinics"——China's huge "sub-healthy population", the national population 75-year-old group - sub-healthy, introduce the sub-healthy group of 75-year-old into the beauty market, internal and external conditioning, effectively improve the sub-health status, and ensure a new way out for beauty salons - long-term operation
Basic overview of the industry
The total number of employees in the beauty industry nationwide is approximately 11.2 million.
One of the industries with the largest number of employees in the "tertiary industry"
The total number of urban beauty institutions nationwide is approximately 2.22 million (according to our According to the survey, there are 147 in Siming District, Xiamen, 47 in Huli District, and 9 in Jimei District)
The total income of the urban beauty industry nationwide is 168.04 billion yuan
Every 10,000 people in urban areas nationwide The average resident owns 32 beauty shops
Each beauty shop employs an average of 5.1 people
The average annual salary of each beauty employee in cities and towns across the country is 21,600 yuan,
Slightly higher than the national average salary of all types of employees
The beauty industry accounts for 1.80 of the national gross domestic product (GDP)
The beauty industry accounts for 5.21 of the tertiary industry output value
The average monthly beauty expenditure of the urban population is 21.33 yuan/month
Industry development trend forecast
China’s beauty industry is currently in a period of rapid growth in market development
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The number of new stores opened in the past five years accounts for 78 of the total
The growth rate of operating income is higher than the national GDP growth rate
The proportion of GDP is increasing year by year
The proportion of the tertiary industry is increasing year by year
The number of employees in the industry is increasing year by year
The extension of the industry is rich in content
The flexibility of supply and demand is large
Beauty salon business philosophy: Advocate a new beautiful life for women and create a new world of women’s beauty
Target market selection and positioning
In view of the modern busy life, people’s desire for beauty Constantly pursuing and improving living standards, through three-dimensional and multi-dimensional beauty and body care, we provide consumers with a beautiful dream of body, mind and soul. At the same time, combined with psychological beauty, customers can integrate body, mind and spirit into one. beauty salon. Highlight professionalism, focus on comprehensive care, and demonstrate the top professional standards and first-class services of a five-star beauty salon
Characteristics
Integrate psychology, modern medicine, kinesiology, and aesthetics , cosmetology and other aspects, what distinguishes it from ordinary beauty salons is that it is the guidance of active thinking about beauty. Luxuriously decorated, well-equipped, advanced instruments, comprehensive treatments and outstanding results. Promote overall health and beauty.
Brands
High-end prices, focusing on beauty, body and health care,
World brands: XXX, XXX, XXX
Others etc. are alternative brands: XXX,
Such as white-collar beauties, government officials, female entrepreneurs, businessmen, doctors and lawyers, entertainers, government officials, wealthy families, etc.
Existing resource analysis, business district analysis
Profit model
Mainly based on membership system, promoting membership cards, ranging from X million to XX million; Lowest-end consumption: XXX yuan, selective operation, planned fixed membership of 100-200 people, average consumption of X million yuan, floating guests of XXX people, average consumption of XXX thousand yuan,
Among them: X ordinary annual cards , X pieces of lady beauty cards, X pieces of charming emerald cards, X pieces of fashion celebrity cards, X pieces of platinum achievement cards, X pieces of lifetime membership cards, Send cards with cards, advocate service value-added, advocate clearing cards regularly, advocate using cards to add value, use the five-step beauty method of treatment, nourishment, care, comfort and enjoy
Promote customer grading, consumption grading, service grading, Beautician grading, after-sales grading
Overall health and beauty package: Help customers set a year-round health and beauty plan, and use three-dimensional projects to lock customers
Service items
With paid beauty, body beauty, psychological consultation,
Facial care: basic care, whitening and spot removal, acne, sensitivity, anti-aging,
Special care: eye care, hand care , neck care, etc.
Body care: full body beauty, breast care, weight loss care,
Recommended services: plastic surgery: breast augmentation, nose, eyes, liposuction, wrinkle removal, lip Head, jaw and face, etc.
Beauty: freckle removal and whitening, painless hair removal, skin tightening and wrinkle removal, skin rejuvenation and whitening, redness removal, laser acne removal, birthmark removal, medical tattoo,
Non-invasive: rhinoplasty, wrinkle removal, face slimming, whitening, chin augmentation, filling. (That’s all I can think of, and it needs follow-up development. As for the comprehensive rent, product purchase price, etc., there is no way to calculate it now)
The space layout has XX beds, including XX ordinary beds, XX A VIP theme room. Lobby, reception area, nursing area, consultation area, rest area, dressing room, toilet, bathroom, manicure room, VIP room, staff lounge, manager's room, image design consulting room, product storage room, product display area, coffee shop , dressing room, mixing room, planned to be XXXX square meters (just for reference, the specific number and scale still need to go shopping and find the store, and also refer to the initial investment in start-up capital to decide)
Equipment and instruments Materials
Specific store visits are required, and further consultation should be determined with reference to the initial investment in startup capital
Personnel planning: store manager Number of beauticians p>
Management system form daily management system: (This content is a bit too much and cumbersome. I will make another one separately)
Standardized process: (This content is a bit too much and cumbersome. I will make another one) Take it out and make one separately)
Various types of beauty consultation cards? Beauty and skin care cards? Customer consumption files, customer product management tables, membership card information tables? Membership card usage records? Customer complaint record forms? Dean (Business) Daily report? Monthly sales plan? Order order and production receipt? Product inventory list? Cost analysis sheet? Property report? Beautician performance appraisal form and employee salary sheet? Staff memorandum? Beauty salon weekly meeting report? Questionnaire? Attendance sheet ?Shift schedule? Employee shift schedule, etc.
Promotion
In view of the limited initial start-up funds, we mainly use leaflets, online Weibo, advertisements, promotions, and assisted sales to make cardholders feel that it is a symbol of honor and status.
Profit
Estimated profit margin, after three months of promotion, the average monthly income will be X million, the monthly expenditure will be X million, the monthly profit will be X million, and the total profit will be X million. The plan is to Money begets money, and profits within the year are invested.
Collagen, uric acid, ivelan filler injection, human growth hormone (HGH, Human Growth Hormone) is a protein secreted by the human anterior pituitary gland, anti-aging, micro-needle mesotherapy. ;