When naming, if you change the registered name to traditional Chinese characters, you cannot register it again, because it will still be the same character after the change.
According to the relevant provisions of the "Enterprise Name Registration Management Regulations" and its "Implementation Measures" and the "National Common Language Law",
1. If "New Oriental Children's English Art School" "If the word "东" in "东" is changed to: the traditional Chinese character "东" for registration, the Industrial and Commercial Bureau will not allow registration;
2. If "New Oriental Children's English Art School" is used without registration as a Your business name will be considered infringement. Because although traditional Chinese characters are not standardized Chinese characters in mainland China, they are still Chinese in the final analysis. Doing so will cause others to misunderstand and think A is B.
So I suggest you give it another name.