The spokesperson is not good. CoCo Lee was once ripped off by a lady to endorse luxury goods, and the publicity makeup of this male star was considered ugly.

As a brand spokesperson, it is too bad to be boycotted by consumers, but this kind of thing does exist. At that time, Hong Kong celebrities were dissatisfied with CoCo Lee's endorsement of French famous brands. They think that CoCo Lee's image is inconsistent with Chanel, a brand that has always taken the noble and elegant route, so they jointly complained to the Hong Kong branch of the brand and collectively tore off Chanel's spokesperson in CoCo Lee.

Nowadays, consumers may rarely take tough actions to boycott spokespersons, but their satisfaction with spokespersons also affects their shopping choices. For most ordinary consumers now, each product can have a variety of substitutes. If the spokesperson of this brand is not your favorite, you don't have to make do with it, you can choose other brands' products immediately. Everyone has a different shopping attitude. Some people will not influence their buying behavior because of spokespersons. Compared with the spokesperson, the product itself is the most important thing for them.

Since spokespersons will affect consumers' willingness to buy, brands should be more cautious when choosing spokespersons. Especially when replacing a new spokesperson, the brand needs to consider the acceptance of the new spokesperson by the original brand fans. This is mainly to test the goodwill of the new spokesperson and see if the new spokesperson has enough ability to carry goods.

In recent years, more and more skin care and makeup brands are looking for male stars to speak for them. We should know that the buyers of skin care products and makeup are mainly women, not to mention that the endorsement of male stars is more convincing than that of female stars. Some promotional photos and videos taken by male artists for the brand are really not very nice.

In fact, Kimura Takuya's cosmetics in his youth received a very good response, but there are only a few beautiful boys like Kimura Takuya. It is better to win the favor of passers-by than to let some male stars who can't convince the public endorse cosmetics and skin care products, or to find beautiful stars to endorse them.

Nowadays, male stars not only endorse makeup and skin care, but also endorse women's products, which is controversial. Although some people began to support men to make up and dress themselves as women in recent years, men are also welcome to be beauty bloggers and makeup artists. The brand uses male stars to attract female fans to buy, but it is still a bit embarrassing for male stars to endorse female products.

Li Jiaqi's success shows us the strength of men in the cosmetics industry. In an interview, he said that his team's product selection process is very strict. After the first round of screening by the investment team and the quality inspection team, the live broadcast core team will conduct the second round of product experience and trial. Finally, Li Jiaqi and his assistant personally tried to make sure there was no problem before pushing the product to the live studio.

What impressed his fans was that he created a sincere image and assured them that everything would be recommended only after his own personal experience. Li Jiaqi's experiential delivery really impressed you?