As the name suggests, business attire is clothes worn for work, such as the white-collar suits that we are all familiar with. Due to the wide variety of industries, different industries require different professional attire, which also provides a market for the development of professional attire. Brand is the main factor that attracts customers to shop for business attire. How can a company name its business attire brand to increase sales? What are the naming tips for business attire brands?
1. Use fashionable elements and characteristics
As for clothing worn at work, the brand name should use some fashionable elements to name it. The name of the brand has promotional power, so If a professional wear brand wants to gain greater influence, it needs to give the brand a nice name.
2. Use numbers and letters to name
When naming a business attire brand, the company must highlight the uniqueness and personalization of the brand. When naming, You can use some special letters and numbers to name, such as "π", "Qipai", "Three Q", etc. Although it will make people confused at first and make Monk Zhang Er scratch his head, it can make people happy. People want to find out and research, so they remember the name of the brand, which also achieves a good publicity effect.
3. Named after "name".
Some are named after designers such as "Versace", "Chanel", "Issey Miyake", "Pierre Cardin", "Wang Hua", and "Mark Zhang", and some are named after celebrities outside the industry. Names such as "Zhu Shimao" and "Li Ning" are named after historical celebrities such as "Genghis Khan", "Hoelun", Genghis Khan's mother, "Caesar" and "Marco Polo".
4. Name according to the characteristics of the product or industry