Bird’s nest is the “secret” for women to stay young and beautiful, and most of its users are women. According to survey statistics, women are extremely loyal to brands, which also puts forward higher requirements for bird's nest companies. What are the precautions for naming bird’s nest brands?
1. Copycats
In China, there are many copycat products. His name is Wahaha, your name is Wahaha; your name is Master Kang, and my name is Kang Shuaifu. It makes people's eyes hurt just looking at it. A copycat name with heavy traces of imitation and copying gives people a sense of confusion. Not only does it make people feel that there is no originality, it is also very detrimental to the brand name. This kind of naming method does not have the prerequisites to become a star brand in the first place.
2. Abuse of high-brow words
The emergence of high-brow words does not make use of brand communication, and is not conducive to brand association, and cannot give us the feeling of a high-end brand.
3. Abuse of uncommon words
Chinese characters are extensive and profound. In addition to vulgar characters, many people also like to use uncommon characters, words that people do not recognize at first sight and do not know to pronounce. Even the brand owner himself cannot pronounce and write correctly every time. If you can't even pronounce your name correctly, how can you spread it?
4. Excessive pursuit of high-end style
Although it is better to name the bird's nest brand to be "high-end", we also put an end to the excessive pursuit of high-end style and chose a name that only you understand. , can tell stories that touch me one by one. However, the cost of interpretation and communication of such a name is very high, which is very detrimental to brand building and communication.
5. Seeking Geely
Pursue Geely blindly, and only consider the direction of Geely, choose a name with a strong urban-rural fringe, and directly lower the brand of your own brand to low.
6. Industry clustering
This must be very common among everyone. When Yu'e Bao first became popular, there were a lot of these treasures all over the street, and even Advertise "The income is twice that of Yu'e Bao". Names that are clustered together in the industry do not have clear brand recognition. If you break out of this routine and choose a different name, you may get twice the result with half the effort.
7. Inappropriate translation
There are many Chinese companies that choose foreign names for the sake of foreign style. Many companies give their brand names an international standard for foreign brands. Therefore, I encountered a lot of embarrassment when translating into Chinese.