A good name is very important for a company, especially for newly opened companies. The name is the first impression of your company, so how should you give a good name to a newly opened company? ?
1. Logo naming method
The logo naming method mainly uses physical objects as symbols to highlight the distinctive characteristics of the company. Now it has developed into CIS (Corporate Identification) internationally. As part of the system), the famous Black Monkey Hat Shop uses a wooden black monkey as the store door to show its historical tradition and distinguish it from other hat shops.
2. Name combination method
For example, the Japanese Panasonic Electric Company and the American Ford Motor Company we mentioned earlier belong to this type of naming method.
3. Yazi naming method
This method of naming stores is a unique commercial naming method in China. Because China is influenced by Confucianism, there is a traditional concept of emphasizing literature and suppressing business, so some businessmen also named commercial places like literati's study rooms, such as "Zhai", "Pavilion", "Xuan", and "Ju" , "garden" etc.
4. Homophone naming method
Using this method of naming may seem like a coincidence, but it actually has ulterior motives and makes people read it interestingly, such as Yu Ping, a Shanghai boss. The name of Han's store is "Yu Liang Liang Pharmacy", which is phonetically homophonic to "have conscience", which makes the public feel the sincerity of the boss in doing business and not making illicit money.
5. Bragging method of naming
Using the bragging method to name is mainly to realistically reflect the advantages of the company's reputation, product quality, etc. in the company name, and give yourself Increase confidence, put pressure on opponents, and give the public a sense of trust. For example, Shanghai Jincheng Crafts Co., Ltd. means that it is as invincible as Jincheng Tangchi in the competition. Shanghai Jingyi Glasses Company means that the company can strive for excellence in all aspects.
6. Colloquial affinity
Currently, colloquial naming is a naming method that brand founders consider more. The advantage of colloquial naming is to shorten the distance with consumers. Taking "Didi Taxi" as an example, colloquial naming allows people to blurt it out at any time. You can directly feel the service through the name. This unsubtle naming method not only solves the cost of brand communication, but also makes it unique, highly recognizable in the industry, and seizes the opportunity.
7. Transliteration internationalization
Whether it is a domestic or foreign brand, brand internationalization is the ultimate goal. In the past, we always used transliteration, and this transliterated name basically had no conclusive meaning. For example, the electrical appliance brand "GLEE" is transliterated as Gree, and "Benz" is transliterated as Mercedes-Benz.
8. Symbol combination
A problem that may arise if you blindly pursue the internationalization of company names and brand names is that similar letter arrangements cannot successfully register a brand. After all, 26 English letters are not All arranged words can clearly express the brand meaning. At this time, the embellishment of one or two symbols may help the company name and brand name to be unique and legally registered. Hamp; The symbol amp; (meaning "and") organically combines the development history of the brand starting from women's clothing and then expanding its field to become the current famous fashion brand. At the same time, it also integrates the lengthy brand name, making it concise and decent.
9. New combinations of old concepts
There are endless cases of company naming and brand naming through homophonic substitution of words, but it is not easy to give new ideas to the brand at the same time. Almost every milk brand has a chocolate flavor. If you want to promote your own chocolate-flavored milk, isn't there a way to name it that can be instantly independent and eye-catching on the brand? Apparently not. Bright broke the rules and added the concept of "effort" to the conventional word chocolate, making the overall name "Chocolate Effort" distinguishable from similar products and full of attitude. Combined with cute advertisements and mascots, you can instantly win consumers’ desire to buy.
10. Animals become cute pets
Sometimes, looking for the shadow of some people in animals is also a way to name a company and brand. It is undeniable that "Fliggy" is a brand that subverts the traditional naming rules. Fliggy's name has a clever meaning and unique personality. Its core meaning is a pig standing on the wind, which is both eye-catching and conducive to communication.