Chanel is a French luxury brand
The founder is Coco Chanel (original name is Gabrielle Bonheur Chanel, Chinese name is Gabrielle Coco Chanel). Founded in Paris, France in 1910.
The brand has a wide range of products, including clothing, jewelry and accessories, cosmetics, skin care products, perfumes, etc. The brand's fashion design has an elegant, concise and exquisite style. In the 1940s, it successfully pushed the "five-flowered" women's clothing into simple and comfortable designs.
On December 20, 2018, the 2018 World Top 500 Brands list was released, with Chanel ranking 44th.
Extended information:
On August 19, 1883, Gabrielle Chanel was born into a humble family in Saumur, France. After experiencing the loss of her mother in 1895, Chanel's father sent her and her sisters to the Aubazin Abbey near Brive in central France, and she never saw her biological father again.
This Romanesque Cistercian monastery has simple and pure architectural lines, which had a profound influence on Chanel's future aesthetic development. The uniforms of the nuns and the orphans staying here are mainly black and white.
The surrounding environment of the monastery and the simple and natural colors of the building itself provided a lot of inspiration for Chanel's future designs. The crescent moon and stars on the convent walkway have become iconic patterns in her high jewelry collections.
In 1910, Chanel opened the millinery shop "Chanel Fashion" at No. 21, rue Cambon, Paris. Her designs were favored by the most famous French actresses of the time, which also brought her a reputation. Chanel's simple and elegant dressing style caused a sensation and quickly became popular throughout Paris. In 1913, she opened her first clothing store in Duvier, France, and launched a sportswear series.
The jersey knitted clothing she designed was of revolutionary significance, giving women a new awareness of their bodies and changing their lifestyles, and was therefore a great success. In 1914, Chanel met Misia, a Polish-Russian female pianist, and the two became close friends. Misia was Chanel's leader in entering the artistic social circle.
Subsequently, the prestigious Chanel opened its first personal brand fashion house in Biarritz, France in 1915; and opened a boutique at 31 rue Cambon in Paris in 1918.
In 1954, at the age of 71, Chanel returned to the world of haute couture. She was very disgusted with the fashion trends of the time, and started the second fashion revolution with her creative and unique designs. In 1955, the "Chanel Suit" was launched. In February of the same year, the iconic 2.55 diamond pattern handbag was released, named after the year in which the handbag was born.
She combined leather with chains and invented a new style of flexible leather chain shoulder straps that are both strong and lightweight, while also freeing up women's hands.
In 1957, Chanel was invited to Dallas, Texas, USA to receive the "Neiman Marcus" award, known as the "Oscar of the fashion industry"; the organizer called Ms. Chanel "the most influential woman of the 20th century" fashion designer". In the same year, classic two-tone shoes were launched. Chanel passed away on January 10, 1971, at the age of 88.
People's Daily Online - Chanel: Legendary Life, Eternal Classic
Baidu Encyclopedia - Chanel