Bingdundun’s name is Bingdundun.
"Ice" symbolizes purity and strength, which is the characteristic of the Winter Olympics. "Dundun" means honest, stocky and cute, which fits the overall image of the panda and symbolizes the strong body, perseverance and inspiring Olympic spirit of the Winter Olympics athletes.
Bingdundun Panda’s head is decorated with a colorful halo and flowing color lines. Bingdundun has a small red heart on his palm, which is the inner Chinese character. Bingdundun is gender-neutral, does not make any sounds, and only uses body movements to convey information.
From its appearance to its name, Bingdundun has a deep connection with candied haws:
According to Cao Xue, the formation of Bingdundun is indeed closely related to candied haws. The ice crystal shell of Bingdundun comes from another design project of the team, "Bing Tanghulu". From the ice shell idea to the final completion, it went through tens of thousands of manuscripts. Cao Xue said that the team tried repeatedly to change the image in the ice shell to an elk, a tiger, and a rabbit. Various ideas were constantly proposed and overturned, until finally the image of Bing Dundun stood out.
At that time, out of 5,816 projects worldwide, three works from Cao Xue’s team were shortlisted for the top ten. This result was both a surprise and a great motivation for him. After the image was determined, hundreds of names were proposed.
Considering that the idea comes from candied haws, which is also called "Tang Dui'er" in the Beijing-Tianjin region of the north. Therefore, the name "Bingdun'er" was proposed. Cao Xue recalled that because the regional characteristics of Erhua's pronunciation were too obvious, "Bingdun'er" was finally changed to "Bingdundun" so that it would be catchy even in English.
Whether it is image or name, Cao Xue believes that designers should have a clear target audience. Tens of thousands of manuscript attempts and hundreds of name plans are examples of his constant search for target audiences. "Pure painters express themselves, designers must face clear audiences and consumers." Cao Xue said, "Consumers like it is the last word."