There are three main reasons for the analysis.
1. The purchase method of the live broadcast room is mostly impulsive consumption, which requires the audience to make a purchase decision in a short time. For example, the authentic Dongting Biluochun and West Lake Longjing are not cheap, even if you buy a catty and a half, it will cost 500 yuan. This price is hard to be impulsive, and it is not easy to sell anchors. High-end tea brands will not choose and will not try again.
2. Fake tea prevails, and bad money drives out good money. It is also "Biluochun". People sell 100 yuan a catty, and you sell 1000 yuan a catty. It seems almost the same. The anchors are boasting that normal viewers will buy 100 yuan a catty.
3. There is no good evaluation mechanism. Unlike the mainstream e-commerce platform, you can look at the evaluation. Although there are many comments, a bad review will really kill people, which will inhibit fake and shoddy products to a certain extent, but these bad reviews are invisible in the live broadcast room. Listen to the anchor, shoot when the price is similar. The seller is naturally unscrupulous.