For example, suppose my target user is "middle-class women". This user group is too wide, and the product positioning should be split according to their different needs. For example:
● Good parenting style
● Jewelry
● Quick recovery after pregnancy
2) Shooting ideas and forms
(1) keep up with the equipment and make it well.
(2) Ensure the quality of each frame and improve the broadcast completion rate.
(3) Real appearance
4 Yan value clearance
⑤ Keep up with hot challenges.
3) Edit
By editing, you can present your content in a better form. This industry belongs to professionals. Let me briefly talk about three points that need attention:
① background music
② Special effects
③ Title and cover
4) Release and maintenance
① Release time
② Make good use of the comment area.
05
Three experiences in optimizing the operation effect of Tik Tok
1) content positioning and optimization adjustment
In order to enrich the content and keep the speed of powder increase, we quickly entered the second stage, with 300,000-600,000 fans, which took about 16 days, and the content direction was adjusted to mobile phone skills and hot topics;
2) Flexible topic selection mechanism
When you see a good topic selection and gameplay, throw it into the group and discuss how to do it together. For example, in "Ten Years of Guangdong Love", we will shoot a video played by Ku band.
In other words, we don't have a fixed topic selection direction, and we can make adjustments at any time according to the whole dynamic of Tik Tok.
3) Stable update mechanism
The conclusion is that the best time to upload is between 6 pm and 8 pm, and about 5 videos are uploaded every day, but the interval between each video is preferably half an hour.