M Missoni
Country or region: Italy
Creation time: 1997
Founder: AngelaMissoni
◆ Missoni brand profile
missoni brand, which is famous for its knitting, has a typical Italian style, with geometric abstract patterns and colorful lines in missoni. Excellent production, design with strong artistic appeal, bright and imaginative color matching make Missoni fashion not only a piece of fashion, but also a work of art, which has attracted wide attention from the global fashion industry. Art is not out of date. You can still wear Missoni fashion in the next year.
At first, OttavioMissoni entered the fashion world because of running. He designed wool sportswear, which was worn by Italian teams participating in the London Olympic Games, causing great demand. It took them 1 years to find the direction of the brand. They started from knitted skirts, to the research and development of zigzag fabrics, and then to the introduction of colorful thread series ... In the 199s, OttavioMissoni began to focus on other projects. He not only designed the costumes for the opera "LaScala", but also started to design carpets and tapestries. RositaMissoni said that she lost interest in design, so she finally handed over her brand to her three children. AngelaMissoni was the creative director of the brand, VittorioMissoni took over the business and market, and LucaMissoni was in charge of men's wear design.
◆ Missoni product category:
women's wear, men's wear, children's wear, bags, shoes and accessories
◆ Missoni's group:
Qatari royal family Mayhoolafor Investment SS.p.C.
◆ Missoni. Previous designers:
OttavioMissoni and RositaMissoni (1953-1997)
Angela Missoni (1997-present)
◆ missoni's founders, Ottavio missoni and Rosita missoni. Introduction of husband and wife and their families:
In p>1921, a boy named OttavioMissoni was born in Dalmatia, Yugoslavia. His parents were Countess TeresaDeVidovich and Captain VittorioMissoni. This boy, nicknamed "Tai" by his friends, was brilliant, especially in sports. At the age of 16, he was the holder of the men's record in the 4-meter race. At the London Olympic Games in 1948, as an athlete, OttavioMissoni met RositaJelmini, who was still a student, at WembleyStadium.
RositaJelmini was born in Golasecca, Italy. Her parents AngeloJelmini and Diamantororani * * * both run a household goods company. RositaJelmini said: "For a girl who loves to dress up, it is heaven surrounded by colors and prints, and this is also my amusement park. This allows me to dig up waste here and take it home for splicing, which makes me feel wonderful and full of dreams. "
In p>1954, their son VittorioMissoni was born. LucaMissoni was born in 1956. AngelaMissoni was born in 1958. In 1997, AngelaMissoni became the creative director of missoni brand, and participated in the design for the first time for the spring and summer of 1998. AngelaMissoni's daughter Margherita also joined the family business with her mother. In addition to continuing to be Missoni's image ambassador, she also took on the design of accessories and beach clothes. On May 9, 213, Mr. OttavioMissoni, one of the founders of Missoni, died at his home in Sumirago, Italy, at the age of 92.
◆ Missoni official website:
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◆ Missoni brand story
◆ Missoni brand memorabilia:
OttavioMissoni and RositaMissoni got engaged in 1951. Two years later, in 1953, they got married in Golasecca and settled in Gallarate. A small knitwear studio named "MaglificioJolly" was established in the basement where they lived. OttavioMissoni's entry into the fashion world also originated from the sport of running. He designed wool sportswear, which was worn by Italian teams participating in the London Olympic Games, causing great demand.
In p>1955, OttavioMissoni and RositaMissoni started a Biki boutique in Milan, cooperated with LouisHildago and sold it in Italian department store LaRinascente.
in p>1958, the first series of Missoni brand-knitted striped shirt skirt was sold through LaRinascente department store.
in p>1962, Missoni brand first used the classic zigzag pattern. "Knitting can only be striped, and then we began to add more complex plaid and jacquard patterns bit by bit in the horizontal and vertical directions. Later, we found that Raschel warp knitting machine can make zigzag fabrics, so we began to try it. "
in p>1963, Missoni began to experiment with the blending of man-made fibers, and at this time, the brand officially began to use the "Missoni" logo.
in p>1966, the first collection designed by French designer EmmanuelleKhanh for Missoni made a grand appearance in Milan.
in p>1969, the first colorful line series of Missoni was launched. In the same year, architect EnricoBuzzi also designed a factory in Soemirah.
in p>197, new york's Bloomingdale's opened a Missoni boutique.
In September, 1973, missoni and OttavioMissoni won the NeimanMarcusAward.
in November, 1973, TheNewYorkTimes reported in The New York Times that Missoni's knitted clothes had become a symbol of international status, just like LV bags and Gucci shoes.
in p>1974, Missoni held a fashion show in Milan. At the same time, it also started to launch a series of cooperation with the world's top furniture brand SaporitiItalia.
in p>1976, OttavioMissoni was also selected as one of the top ten elegant men in the world.
in p>1976, Missoni opened a boutique in Milan.
in p>1978, on the occasion of the 25th anniversary of missoni, two retrospective exhibitions from Milan to the Whitney Museum in new york were specially presented. At the same time, OttavioMissoni's works were exhibited at the Galleria Torbandenaetetrommicla (Trieste).
in October p>1979, Missoni men's wear was first introduced in Florence.
in p>198, Missoni introduced its first perfume.
in p>1982, Tapestries by OttavioMissoni were exhibited in Munich and Stockholm, Sweden.
in p>1983, Missoni's home series was launched and produced by Rosita factory.
in p>1984, TheMadisonAvenue store in Missoni opened.
in may, 1986, missoni was awarded the honorary title of Italian * * * and the Honorary of the State.
In p>199, Missoni designed a series of opening costumes for the World Football Championship held in Milan, and it was also the uniform of the Italian national team CorpsofForesters.
in p>1993, OttavioMissoni won the CavalierealmeritodelLavoro award from the Italian government.
In p>1994, missoni and OttavioMissoni won the PittiImmagine Award and benefited from it. The Missonologia exhibition opened in Florence.
in p>1995, the exhibition of Ottavio and RositaMissoni's historical stories opened in MAGA, Gallarate, a suburb of Milan, Italy.
In July, 1998, Missoni launched the young sub-line MMissoni, including men's wear and women's wear. However, the first women's collection officially released by MM MMissoni is the spring and summer 212 women's collection.
in September, 1998, this family business won the FashionGroupInternational's TheInpidualists Award.
in December p>1998, Missoni replaced the old exclusive store on TheMadisonAvenue with a bigger flagship store.
In p>1999, missoni and OttavioMissoni were awarded honorary doctorates by CentralSaintMartins and AcademyofArtUniversity. At the same time, he also won the Stanley Award from the DallasHistoricalSociety.
In p>22, Valentino Group reached a cooperation agreement with Missoni to acquire part of its shares.
in March p>26, Missoni launched "Missoni" perfume.
in March p>29, AngelaMissoni won the "World Fashion Award" at the annual "Women'sWorldAwards".
in June p>29, Missoni unveiled its first branded hotel in Edinburgh.
in April p>21, Missoni and Converse launched their first joint series.
◆ Missoni purchase method
Hong Kong boutique: Shop 28, Floor 2, Yuan Fang Plaza, No.1 Austin Road West, Kowloon, Hong Kong.