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Coke was invented by john clifford pemberton.
john clifford pemberton (July 8, 1831-August 16, 1888) was John Clifford Pemberton's nephew. John clifford pemberton is an American pharmacist and inventor of Coke.
Once, when Pemberton visited his friend Aisha, it happened that Aisha had a headache. Pemberton made a drink for Aisha with the powder and liquid he brought. This drink is not only delicious, but also a few minutes later, Elsa's headache disappeared.
A few years before pemberton died, he sold the patent of this beverage to Aisa. Aisa took out all his savings of $2,3 and bought the formula of Coca-Cola from pemberton. Because it included coca leaves (Co-Ca) and tropical cola seeds (COLA), it was named Coca-Cola.
Then, in 1886, Coca-Cola was sold for the first time in Atlanta's pharmacy. At first, Coca-Cola sold for five cents and was sold as medicine. In the first year of sales, Coca-Cola only sold more than 4 bottles. Aisa actively put this beverage into production, so her career developed rapidly.
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people who are not suitable for drinking cola:
1. Children
Because caffeine has a strong exciting effect on the central nervous system, some scholars have proved that ADHD is related to it, which can cause children's mental irritability, lack of discipline and decline in academic performance.
2. Women of childbearing age
It is difficult for women who often drink caffeinated drinks to get pregnant, and it is even more difficult for women who drink cola and smoke to get pregnant, so women of childbearing age should not drink it.
3. Pregnant women
Caffeine will inhibit the normal development of the fetus in the mother's body. If you drink too much cola, your baby will be underweight and have a higher natural mortality rate.
4. Smokers
Caffeine can easily mutate some tissues of the body under the action of nicotine mutagens, and even lead to the generation of cancer cells. In order to avoid the above hazards, we should change the habit of smoking and drinking coke at the same time.
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- john clifford pemberton
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- How Coke was created. Where did it originate?
Coca-Cola was invented by john pemberton, a pharmacist in Atlanta, Georgia, USA. After he invented a cough syrup in his backyard in 1886, he took it to the nearby Jieke pharmacy for sale. In a lucky accident in 1887, someone mixed syrup with carbonated water, and today's well-known Coca-Cola was born.
Robinson, an accountant in pemberton, is a classical calligrapher. He named the beverage invented by pemberton "Coca Cola" loud and easy to remember, and wrote it in beautiful font. This trademark font has been used ever since. When Coca-Cola was first born, it sold only nine cups at 5 cents per cup on the first day, and earned only 5 dollars in the first year of business, which was not enough for advertising.
In p>1888, when pemberton died, another businessman, Yue Se Gandura, bought the formula and all his business, and sold it all over the United States within five years. In 1892, Isa Candler obtained the formula and ownership of Coca-Cola for $2,3, and established the Coca-Cola Company. Coca-Cola entered Asia in 198 and was sold in the Philippines. In 1923, Robert Woodruff of Atlanta served as the president, launching another important new era of Coca-Cola.
Today, Coca-Cola Company is the largest manufacturer and distributor of beverages in the world, with four of the five best-selling beverages in the world: Coca-Cola, Diet Coca-Cola, Sprite and Fanta, and more than 1 products under the company's banner. At present, consumers in nearly 2 countries around the world enjoy more than 1 billion cups of Coca-Cola products every day.
Coca-Cola's marketing culture
The person who really makes Coca-Cola the best-selling beverage in the world is Robert Woodruff. The marketing concept he established is "to make people all over the world drink Coca-Cola". During World War II, the war affected the American civil economy and put Coca-Cola in trouble. Woodruff got an important message from his former classmates at the front line. When he learned that soldiers at the front line liked Coca-Cola very much, his heart suddenly lit up: local people could naturally drink this drink, so there were two consumer groups: first, soldiers at the front line; The second is local consumers. Woodruff first launched a propaganda offensive, publicly publicized that Coca-Cola was no less important to frontline soldiers than bullets, and personally formulated a propaganda outline: Coca-Cola must be closely linked with the battlefield life of frontline soldiers, the desire of drinkers should be stimulated with enthusiastic language, and the influence of drinks on victory should be clearly written. He ordered three first-class propagandists to draft a propaganda outline. After several revisions, he condensed the 5,-word propaganda draft into 2, words, accompanied by selected photos, and compiled a set of colorful and illustrated pamphlets entitled "Letters from the Front" and "Soldiers' Wishes", entitled "The Importance of Completing the Hardest Combat Mission and Rest". The pamphlet emphasizes that the life of a soldier should be adjusted as much as possible in a tense battle. When a soldier is exhausted and thirsty after completing the task, what he needs most is to drink a bottle of Coca-Cola. This propaganda campaign has received excellent results. Finally, even the US Department of Defense publicly announced that no matter where there are US troops stationed in any corner of the world, every soldier must be able to drink a bottle of Coca-Cola for 5 cents. The Ministry of National Defense will give full support to all the equipment and funds for this supply plan. Many local Coca-Cola employees unfortunately lost their lives in the battlefield in order to realize this promise.
Woodruff's propaganda offensive and marketing strategy soon won great success, and the name of Coca-Cola soon spread all over the world. A bottle of ordinary water is only 99.7% sugar and water at best. Why can it become a bottle of magic water that conquers the world? What is its best-selling "secret" in the past 1 years? Woodruff is an extremely shrewd business wizard. He understands the influence of culture on people. It is impossible to grasp consumers tightly and permanently without deep cultural power to promote them. He recruited high-level psychologists, sociologists, psychoanalysts and various art designers. All available advertising media and cultural means are used. He put forward three principles of making advertisements: pleasing to the eye, concise and powerful, and giving people a refreshing feeling. He has to personally examine and scrutinize every advertisement. It is necessary to make advertisements "make the public have a sense of freshness, and then yearn for and fascinate, and at the same time make competitors impeccable". Woodruff not only devoted great energy to the quality of advertising, but also made decisive decisions and invested a lot of money in advertising. In 1911, the advertising fee of Coca-Cola was as high as $1 million, in 1941, it was increased to $1 million, in 1948, it was doubled to $2 million, in 1958, it was doubled to $4 million, and in 2 it reached 1.9.