The title and cover determine the open rate of the short video to a certain extent. Compared with a cover that requires the audience to analyze and obtain information, the title is more direct and effective, and its importance is self-evident. For example, the short video "Five sisters jointly opened a restaurant to make home-cooked steamed dishes, no signature but clean and delicious, and the business has been booming for 20 years" launched on Toutiao in early December by "Second Update" currently has 470,000 views, and the title "Home-cooked" The super symbols of "dish" and "clean and delicious" hit the audience's profit psychology and concern for health.
It is recommended that you try the following 4 methods to choose the title:
1. Carefully study the key points of the video content, and then extract keywords or super symbols and integrate them into the title and cover.
2. Combine topics based on keywords and commonly used title "routines" (including: digital focus, gossip hunting, creating suspense, subverting common sense, being good at comparison, emotionally touching, celebrity effect, taking advantage of hot topics , useful benefits, inventory summary, hitting pain points, making good use of symbols, etc.). For example, the "sharing economy" is very popular this year, and you can also come and enjoy the popularity.
3. Find several more title covers, and finally choose the best title among many. Mi Meng, a self-media celebrity, once said that she would give 100 titles to the articles she wanted to publish and choose the best one. Of course, this is very difficult, but we must at least take a few more titles and choose one from them.
4. Finally, check whether it is a headline. If so, modify it. If not, you can publish it directly.
Of course, in the end, if you want to find good titles and covers, you also need to accumulate various types of popular titles, and continue to imitate, apply, analyze and learn.