With the development of the logistics industry, transportation fleets have also developed, and with the development of logistics, competition among transportation fleets has become increasingly fierce. As a name between the transportation fleet and customers, how to name the transportation fleet so that customers can easily read, recognize and remember it?
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Rules for naming transport fleets
1. It has the magic of association
You can choose a name with a metaphor. For example, apples remind people of the apples that fell on Newton's head. When consumers see or hear your name, this association will help them remember your brand more deeply.
2. Visualization
Ideally, the name can give people a sense of picture. For example, a square image can easily appear in people's minds.
Pay attention to pronunciation
The name of the transportation team should be easy to pronounce, and it is best not to have homophonic ambiguities. In addition, you can first consider internationalization and whether your name will have negative connotations in foreign language pronunciation.
4. Consider the coordination of logo and name
When your logo and name are put together, are they compatible or irrelevant? Apple and its logo are an example of collaboration.
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The core of transport fleet naming
1. Functional positioning
Any for-profit service organization is based on its own product functions It provides services to users, so naming the transportation fleet by function is one of the most common ways, and it is also very convenient for users to intuitively understand the functions of the fleet.
2. Strengthen memory and make it easy to understand.
Whether the name can be remembered once is very important for the name of the transport fleet. Catchy and easy to understand are common principles in naming.
3. Audience or region
Some transport fleets only provide services to fixed areas or users, and they are often combined with scenes. This naming method is more direct and convenient for a fixed group of people to obtain.
Imitate competing products
Before the transportation fleet started operating, there were already similar fleet names on the market, but the name design would be imitated, including Chinese characters, pinyin initials, English, etc. This is an opportunistic method that may involve the risk of infringement and is not recommended.
5. Trademark name
Many companies will develop their own apps. On the basis of high brand awareness, the name of the app can directly generate awareness among users and act as a brand endorsement. The promotion and display of some corresponding channels are also easier to associate with others, which is also a good thing for the brand promotion of transportation fleets!
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Notes on naming the transport fleet
1. The naming of the transport fleet should follow the three principles of "listening, remembering and writing"
The purpose of a good team name is to make people remember it and facilitate its spread. Why bother with a name if it goes against the original intention? So it must be named around these three principles.
2. The name of the transportation fleet should match the nature of the fleet as much as possible, so that people can know at a glance what type of service your fleet provides.
3. The traffic name must be loud and full of energy, and cannot contain negative or depressing words.
4. The name of the transport fleet must be unique, at least not similar to other fleets, and must have distinctive characteristics;
5. The name of the transport fleet must not be insulting Linguistically or politically sensitive words. Whether from a moral or legal perspective, such a fleet name is malicious and may have adverse consequences.