Strictly speaking, supermarkets and warehouse shopping malls are different retail formats, but from the perspective of clothing sales, they have the same characteristics. In terms of product categorie

Strictly speaking, supermarkets and warehouse shopping malls are different retail formats, but from the perspective of clothing sales, they have the same characteristics. In terms of product categories, supermarkets and warehouse-type shopping malls are just like department stores, with a wide range of categories. The most attractive thing for customers in clothing supermarkets and warehouse shopping malls is low prices, because low- and middle-income customers always want to buy more things with less money. Here, children's clothing is sold at slightly lower prices than the market, attracting consumer interest and increasing market popularity. Among various retail channels, supermarkets and warehouse shopping malls are the main retail formats for children's clothing for younger children. Looking at the management methods of foreign supermarkets and warehouse-type shopping malls, from Wal-Mart to Sears, they all rely on chain operation to win. In chain-type warehouse-type shopping malls, bulk clothing has become the main force. In addition to normal sales of clothing, there are also There are a large number of seasonal disposal clothing and discounted clothing for sale, but no used clothing is sold. The product mix here also strives to be diverse. Some famous brand clothing operations are suitable for a variety of retail formats and are in the ascendant in our country. The sudden rise of online sales. With the increase in the number of families born in the 1980s, a new children's clothing shopping group is taking shape. Young people of this generation are more keen on using the Internet as a platform to purchase children's clothing. Compared with the traditional marketing model, the online sales of children's clothing is gradually showing its strong and unique vitality. At the same time, with the birth of a new round of families and consumer groups in the children's clothing market, when the popularity of computers in these young families increases, they will be more likely to use the Internet on the Internet. Shopping has become a fashionable consumption habit. Internet marketing is one of the modern marketing methods in the 21st century. Many children's clothing companies have established websites and developed online distribution channels. Customers can also search on the Internet to find many online shopping websites for children's clothing, such as: Taobao, China Children's Numerous websites such as Supplies Network, Ladies Street Network, Huaying Network, etc. provide consumers with fast, convenient and preferential products and services through online advertising, establishment of electronic shopping malls (without store sales), and provision of network services. , while saving energy costs and time costs for consumers. In the next few years, the consumer groups in the children's clothing market will mainly be young families. This group of young parents generally have a higher level of education and are more receptive to new things. They dare to try new consumption methods. Among them, online shopping will also become a shopping or consumption behavior for them.