Hello, I am an expert in naming Shan Ruyi. The word "Tao" means to keep a low profile and hide one's edge, which is a very good meaning. However, when naming a company, the focus is on building a brand. I would like to recommend you several methods:
Special word nomenclature
There are two types of special words: one is the customary word used in certain industries; the other is the words that certain industries particularly like formed in the long-term historical development. The customary words used in the industry. Reference:
2. Auspicious nomenclature
Businessmen in the old days liked to seek auspiciousness, and they paid attention to the word of mouth. "Business is prosperous all over the world, and wealth is prosperous as far as three rivers." Therefore, with It is a very common practice to use auspicious words as shop signs. "Xing, Long, Yuan, Mao, Fa" are the most common words on shop signs.
3. Cater to the nomenclature
The so-called auspicious words are mostly used by store operators to ask for lucky words for themselves, but sometimes customers also like such auspicious words, so they are smart Operators often choose auspicious names to cater to customers' desire for happiness and attract business.
4. Name combination method
If you want to name yourself with a surname to highlight yourself, but also want to name with an auspicious language to gain popularity, is there any way to combine the two? ?Yes, this is the method of combining names with auspicious words, which is one of the three most commonly used naming methods for traditional font sizes. Most of the shop signs named in this way have three characters. Zhang Yiyuan Tea House in Beijing is a typical example. This was founded by Zhang Wenqing, a native of Anwei. In 1900, a teahouse called "Zhang Yuyuan" was opened. The name contains the owner's good intentions: "Zhang" means that this is a business of the Zhang family; "Yu" is the abbreviation of Ming. The Mutaishan Traditional Chinese Medicine Store in Suzhou is the name of Ningbo Tea House. Created by the Mu family. Taishan is the first of the five mountains. It is named after it to take its long-lasting meaning.
5. Symbolic nomenclature
It is possible to name beautiful things. Some have obvious symbolic meanings, while others implicitly contain the namer's aspirations for his or her own career. This is also a commonly used naming method.
This naming method usually does not include any competition. Nature. Common such names include dragon and phoenix, unicorn, pines and cypresses, plum orchid, green mountains, spring scenery, the Great Wall, rivers and mountains, peonies, flowers, blue sky, blue clouds, Venus, white swans, cranes, etc.
6 .Ya character nomenclature
Due to the Confucian tradition of emphasizing literature and suppressing business, scholars are ashamed of talking about wealth and gain. Some businessmen are also proud of expressing the scholarly scent in their naming and are ashamed of pursuing the smell of copper. As a result, the names of some commercial places sound like literati's study rooms. Many of them are called "Zhai", "Pavilion", "Xuan", "Ju", "Village", "Lou" and "Garden" < /p>
A further step in the word Ya is to use allusions, which is a habit that old Chinese literati cannot get rid of. They use allusions in poems and books, as well as idioms.
For example, Louwailou Restaurant in Hangzhou. It got its name from a famous poem: "Beyond the mountains, there are green mountains and buildings outside. When will the singing and dancing of West Lake stop? The warm breeze makes tourists drunk, and they call Hangzhou Bianzhou. "The original name of Rongbaozhai in Beijing was Songzhuzhai. It was changed to Rongbaozhai in the 20th year of Guangxu's reign in the Qing Dynasty, which means "to make friends through literature, and honor is a treasure". The name of Beijing Laoer Youtang Bookstore, which was founded in the late Ming Dynasty, is even more obscure. Some. According to legend: When Qin Shihuang burned books and harassed Confucian scholars, many people's books were hidden in their homes for fear of being burned, so they transferred their books to "Eryou", hence the name Laoeryou Hall. , and printed four small characters in the pattern of its publication trademark: "Xue Fu Wu Che." ”
8. Homophone nomenclature
There are many methods of homophonic naming. Some people think of the homophony first and then name it, such as Yu Liang Liang Pharmacy in Shanghai, the owner’s name is Yu Pinghan. Literally Look, the surname is used in the grammatical form, but the pronunciation is consistent with the word "conscience" to show the sincerity of doing business without making unreasonable money.
9. Implicit nomenclature
Some stores named in this way use the English word "Forth", which means forward development, and the Chinese "福志" has a similar name. The purpose of naming this method is quite suspicious.
10. Bragging about nomenclature
The ultimate goal of manufacturing and selling goods is to sell the goods. All means used by the owners, including advertising, services, naming, etc., are all centered around This fundamental purpose is to boast that the company has a long history, excellent reputation, reliable product quality, and wide popularity among consumers.
For other questions, please consult the Shanruyi naming experts.