How can the name of a department store be distinctive?
First, you should know the company to be named.
1. Understand the operating characteristics of the enterprise.
understanding the characteristics of enterprise management is an important part of planning and naming. The operation of an enterprise must have its own characteristics, which is also the key to its success. Therefore, how to directly convey the characteristics of the enterprise to consumers through the enterprise name and establish a good impression of the enterprise by consumers is a necessary condition for a good name.
2. Understand the attributes of enterprise operation.
the attribute of the business has a great influence on the naming direction. A retail store and a restaurant that sells cosmetics or provides accommodation services should naturally distinguish between the ideas conveyed to consumers. Retail stores may be cheap, happy or have enough goods in the information transmission of store names; Cosmetics should convey healthy and beautiful information; The hotel may be, atmosphere or warmth.
second, analyze the naming companies.
1. understand the characteristics of the main customer layer.
Only by understanding the characteristics of major consumers can we decide what language to speak to consumers. Consumers with different characteristics have their own language or special ideological preferences, such as homophones in English or dialects. If you can know the characteristics of major consumers and name them in a specific language pattern, it will be easier to gain recognition.
2. Analyze the naming status of competitors.
in the naming process, we should first collect and analyze the naming methods of major competitors in the market. This step can not only understand the market trend, but also avoid duplication of naming with major competitors. The repetition here means that the names are too close. Unless there are strategic considerations, followers of major competitors may try to confuse consumers' cognition. Too close and repeated naming is not easy to establish consumers' brand cognition and impression and should be avoided.
third, then determine the direction of company naming.
after determining the characteristics of the industry, business and major customers, you can decide the naming direction. For example, the new wholesale store is named after happy and satisfied shopping. On the one hand, these naming directions can be used as the starting point of creativity, on the other hand, they can also be used as an important basis for naming. There must be at least one naming direction, so that there will be broader creative and thinking space when naming.
fourth, look up the new company name in the future.
is there a homonym? Is there any ambiguity?
easy to remember?
what is the rhythm of the new name?
what are the features of the new naming tool? Can you convey the characteristics of the enterprise?
Of course, a good name can't guarantee the success of an enterprise, but a good name is a step towards success.
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Matters needing attention when naming department stores:
1. Use "homophonic" skillfully, but not "evil".
homophonic naming is a common way in the process of company naming. Because of the profoundness of Chinese, the use of homophonic characters does have an unexpected effect of "turning decay into magic" This is why many people are willing to take the name "homophonic" to achieve the pursuit of innovation and unique effects.
it should be reminded that "homophonic" is easy to use, but it should not be "evil". Naming is a serious matter and needs careful choice. Naming with "homophonic" is a "double-edged sword", which has both opportunities and risks for innovation. The risk is never to be opportunistic and take an evil name with "evil" thoughts and attitudes. The shopkeeper in the previous media reports is a negative textbook. He thinks he is clever in using homophones, but everything will be fine and he will get the punishment he deserves in the end.
2. First of all, we should consciously resist bad names and common names.
the name of the enterprise is popular, convenient and easy to remember, which is understandable. But we must also grasp a degree, and never "go too far." Otherwise, taking a common name or a common name means something completely different. There is only one word difference between "vulgar", "vulgar" and "vulgar", but it is "a tiny difference, a thousand miles away", which is completely different from one level. In other words, naming must first have a moral bottom line.
In order to attract people's attention, please others and be "novel and unique", some people have racked their brains to come up with some vulgar, flashy and vulgar names that people will never forget. It's about seeking fish for the wood, giving up the root and chasing the end, and self-defeating. As we all know, beautiful, exquisite, elegant and generous names will also make people unforgettable. "Famous" is better than "notorious".
3. Don't touch the red line of customs and laws.
China is a multi-ethnic country with different customs, national beliefs and taboos. Therefore, when naming names, we should consider avoiding things that may violate national unity and avoid using words that discriminate against famous ethnic groups.
At the same time, in the naming process, laws and regulations should be strictly observed, and names that violate laws and regulations should not be used. Otherwise, it can only be bring disgrace to oneself, not worth the loss.
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Common methods of naming department stores:
1. Naming methods of place names
There are also many companies that name their companies according to their names or places. Because people's names and place names have special meanings, the names of companies and enterprises often named after people's names and place names look simple and clear, but their names will be loud and generous with rich meanings.
2. Naming methods of aliases and proverbs
Many enterprises have high social influence and gradually formed their own brands in the long-term business process, although they have no formal and clear trademarks and brand logos. Most of these brands are colloquial expressions, nicknames and the like. Although these brands have no specific brand identity, they also have brand functions because of their wide influence. So operators simply use this name to expand their influence.
3. Phonological naming method
Phonological naming is mainly from the perspective of phonology. This method will judge the quality of a company name according to its pronunciation, without considering other factors. The representative one is "CocaCola".
4. Moral naming method
The core of moral naming method mainly focuses on the moral implication of enterprise names, and most of them use beautiful words, such as auspiciousness, health, auspiciousness, Thai, perseverance, prosperity, happiness, harmony, wealth, virtue and prosperity.
5. Borrowing naming method
The company name can be based on influential literary and artistic works, including novels, movies and TV plays. You can also choose famous songs. This method of naming a company with the help of the "fame" of a famous book can produce a remarkable effect of "four or two million". Of course, it should be noted that this method does not constitute infringement in law.
6. Associative nomenclature
Theoretically, people buy a commodity not so much as the special benefits it brings to them. It can be said that what he bought was not cosmetics, but actually the psychological desire of "youth" and "beauty". Therefore, if commercial naming can cater to this consumer psychology, consumers will naturally have certain associations when they hear or see this name, and then stimulate a strong desire to buy. Such brand naming was superior from the beginning and was ahead of their ancestors.
Anxin. com Xiaobian has collected some beautiful department store name ideas for everyone. For reference only
Yiman Zean Department Store
Shengda Department Store Co., Ltd.
Ya Department Store Co., Ltd.
Zhuo Yue Department Store Co., Ltd.
Ruiteng Department Store
Ju Department Store
Ruige Department Store Co., Ltd.
Mingzhichuang Department Store
Tang Sheng Department Store Co., Ltd.
Jia Department Store < City Department Store Co., Ltd.
Shengde Department Store Co., Ltd.
Shang Kun Department Store
Jia Department Store
Xincheng Department Store Co., Ltd.
Lai Department Store
Pinxu Department Store
Qian Dian Department Store Co., Ltd.
Li Yao Department Store.