(1) Naming methods related to the nature of business products, such as Guangming Optical Shop, Yishen Tea Ying, Kangle Drugstore, etc.
(2) naming methods related to folklore or historical celebrities, such as Dongpo Restaurant, Qianlong Imperial Restaurant, E 'e Clothing, Xiangfei Beauty, etc.
(3) Names related to the spirit of business service, such as day and night shops, hundreds of help services, honesty department stores, Maoyuan daily necessities, etc.
(4) Make use of the popular online to give the company a good name and keep up with the trend of the times.
Yan Tingli, a native of Jinan, Shandong Province, Han nationality, is a former master of Dhamma, aged 4. I have been studying the geomantic omen of Zhouyi for more than 2 years since I was a child, and I am good at naming, spelling, spelling design, etc. In the last two years, I have painstakingly created the design technology of Wangtu (Wangtu), and advocated the word "sincerity" all my life. I want to be honest, be sincere in doing things, and be honest in doing business. The meaning of the word "sincerity" is: honesty and trustworthiness, it's a deal! Because of this, his life path is getting wider and wider, and his reputation is getting bigger and bigger. He has left the most footprints in Beijing, Shanghai, Fujian, Guangdong and other provinces and cities, leaving a deep impression on many famous enterprises and dignitaries. He is also known as "the most famous master of Feng Shui in China", "the master of Yi Studies in China", "the famous master of Feng Shui in China" and "the authoritative master of Feng Shui in China". Related works include the development history of modern Yijing, the discussion of contemporary Yijing, the study of architectural geomantic omen, and the psychology of word-splitting prediction. The traditional way of naming shops is mostly from the perspective of operators, that is, they choose their favorite names according to the needs of operators. This way of naming has been abandoned by many people now. Because although it can meet and suit the needs of operators, it may not meet and suit the needs of customers, and even make customers feel disgusted.
For example, "Wanli Business Firm" and "Youcai Store" often give people the impression of "profiteers".
nowadays, naming from the customer's point of view has become the first choice for many businesses and enterprises. This idea of naming requires that the name should meet the needs of customers, so that customers have a good impression and get some psychological satisfaction.
For example, Timely Rain Pawnshop, Banquet Hotel, Convenience Supermarket, Limin Footwear, wu mart and so on. Although the naming from the operator's point of view has been abandoned by many people, this does not mean that the naming from the operator's point of view can't be done at all. The key is that when naming from the operator's point of view, it must be done skillfully and naturally, and some restrictions should be considered to avoid.
The most common way to name a store or business from the operator's point of view is to use one's own name as the name of the store or business.
there are many stores with their own names at home and abroad.
for example, "hemp seed scissors shop" and "JOHNDEERE" are two obvious examples. From the point of view of products, the common method is to highlight the characteristics of their products. For example, the "Meilianmei Supermarket", which is used to show its business characteristics, tells consumers that the things here are cheap and trustworthy. This can win the favor of customers more psychologically than "supermarkets".
"worry-free housekeeping", "moving from mountain to mountain", "matchmaking agency" and "justice law firm" are all named after their own services to customers. This idea of naming is usually suitable for those shops that deal in local products, or restaurants with a unique flavor.
For example, barbecue shops can be named as "Inner Mongolia Barbecue House" and "Xinjiang Barbecue Restaurant" to show that they provide customers with authentic products. Another example is that "Korean restaurants" and "Japanese restaurants" are also named according to this idea.
When naming a name from the point of origin, it should be noted that it is best to use a well-known and famous origin. If it is a little-known place, I am afraid it will be difficult to play a very good role. After positioning their target markets in advance, shops and firms can name themselves from the perspective of goals.
In the Chinese area of San Francisco, USA, there is a restaurant called "Xiangyin Pavilion", and its business is very prosperous. Most of the guests here are from China, and many Chinese who have been living overseas for many years feel homesick. After work, they can get together with their fellow villagers to comfort their homesickness, and the Xiangyin Pavilion has become their best place to go. A good store name must be suitable for the psychological needs of its target customers, the business purpose and emotional appeal of the store, so as to establish a good image and increase its appeal to customers. When a merchant gives himself a name, if he can inject specific cultural elements into it, it will have certain cultural connotations. Not only can you improve your grade and taste, but you can also attract more customers' attention.
for example, "Rong Baozhai" is a typical example. This name fully embodies the characteristics of China's traditional culture. In some time-honored firms in China, such names are more common, such as "Tongrentang", "Jingxiutang" and "Liubiju". In recent years, some new firms have also realized the influence of traditional culture on business, and started to explore the essence of traditional culture when naming their names. For example, the famous chain pharmacy "Jiashitang" in Beijing is a successful example. The name of the shop is the silent weapon of market competition. If the name is good, you can increase your competitive advantage.
For example, a "half-profit shop" is named from the perspective of competition among "half-profit shops". Your name is "wu mart", and I'll call it "Meilianmei Supermarket", which is not only good in quality but also cheap, further than the former.
the most important thing to use this naming method is to recognize the naming characteristics of competitors, and then give a better name according to this characteristic, so as to defeat the competitors.