Fresh food generally refers to fruits, vegetables, meat and aquatic products in China. Products in this category are usually fresh foods and can be sold in the market without special treatment. After all, fresh food is also food, so it is also classified in the Trademark Classification Encyclopedia.
By searching in the Bajie Intellectual Property Trademark Classification Encyclopedia, we can know that the categories of fresh food trademarks are in Class 31-3104-live animals, 3105-unprocessed fruits and dried fruits, 3106- Fresh vegetables. These three subcategories almost contain most of the fresh food.
So how should the brand name be named? Before sharing naming skills, companies may want to first understand the undesirable aspects of trademark naming before naming a trademark. A trademark is a symbol of a company. When naming it, you must pay attention to whether it is not allowed by the trademark law. This is very important for review.
First of all, when choosing a name, try to avoid using industry terms, product attribute terms, etc. as trademarks. It cannot be directly linked to the characteristics of industry attributes. Such names will be rejected during review.
Secondly, when choosing a name, don’t be too close to a famous brand. Although being too close to a famous brand can increase the company’s visibility in a short period of time, if it is discovered by the original trademark registrant later, it will become a trademark dispute. If there are enough You may be able to win the case with evidence, but in order to reduce trouble, it is not advisable to rely on famous brands.
Try not to use Internet celebrity vocabulary. Although Internet celebrity vocabulary can be registered, the problem is that Internet celebrity vocabulary generally covers a wide range of people. Of course, there will be many registrants, and after a period of time, such vocabulary may no longer be used. No one cares about it. Trademark registration is a relatively long process, so this is not appropriate.
The final name must be consistent with the core values ??of socialism and the positive values ??of society. At the same time, there must not be any reactionary words. The content and meaning of the trademark must be positive, and any indecentness must be avoided. and words that easily evoke indecent associations.
Looking at it this way, it is really not easy to pass the trademark name without some skills. Therefore, appropriate application techniques can also help companies obtain trademark review as soon as possible. Enterprises can look for inspiration in the animal and plant kingdoms, and try to choose a name with three or three to five characters, because it is indeed difficult to register a two-character trademark now, and it is easy to have the same name. In addition, companies can use their imagination to modify and combine names when choosing names. Combinations of non-common phrases will have a higher success rate.
The naming of a trademark is a company’s definition of its own image and cannot be done hastily. In the market, the name of a trademark must be simple and easy to remember and not repeated with other names, so consider repeatedly seeking an agency to design the trademark name. The choice is not impossible.